Recent Posts

Is Google+ the Antisocial Network?

cabraham
While there may be a subculture of Google+ zealots who treat Google+ like a forum instead of a social network, the majority of people who love Plus are using it, according to Michael Reynolds, as a “source of content, inspiration, and communication” – more like a reader, a place to keep up with mentors, creators, influencers, and thought leaders. For most, Google+ is an antisocial network.
Is Google+ the Antisocial Network?

Google+ Tools Every Marketer Should Use

Brian Honigman
As the social layer to all of Google’s offerings online, Google+ is made up of many different features that at times can be cumbersome to properly manage. With the many Google+ tools available that add to its functionality, it’s easy to get confused as to which options are best for your needs. Here are some of the best tools marketers can use to effectively manage a Google+ page.
Google+ Tools Every Marketer Should Use

Become a Google+ Success

cabraham
It just occurred to me, after spending a week deep-diving into Google+, that Plus is not a social network -- or even a social layer -- it's a global reboot of the message board. If you want to succeed, you need to forget about your friends and your family. Leave them behind. There are cooler, smarter, funnier people on Google+ than we have in our own lives now.
Become a Google+ Success

The Top 7 Mistakes in Google+ Engagement

Jerry Low
Recently, I set out to attract more Google+ visitors. I did not do too well – in fact, I actually ended up making more headway on Instagram AND the elusive Facebook – but I thought my failures could serve as a lesson of what NOT to do when engaging on Google+. So here is a list of the top 7 mistakes for engaging on Google+, and what you can do instead.
The Top 7 Mistakes in Google+ Engagement

What’s REALLY the Best Time to Post on Social Media?

adhutchinson
There are a heap of posts and infographics floating about the web that detail the best days and times to post to the various social media platforms. But while generic data can be useful and can provide you with a level of guidance, the generic audience they’re targeting with those times is not your audience.
What’s REALLY the Best Time to Post on Social Media?

Why You Can't Afford to Miss Out on Google My Business

Deborah Sweeney
Social media analysts have long recommended that businesses create and maintain a Google+ presence if, for no other reason, it boosted SEO. But there were plenty of people who didn’t really see much use for the site, and just let their accounts lapse. That changed with the launch of Google My Business. The tools and features alone make the service worth using.
Why You Can't Afford to Miss Out on Google My Business

Why Social Media Is Essential to SEO Success

MarkSimonDidit
SEO has two main elements: on-page factors, which include site content, usability, and accessibility to search engines; and off-page factors, including the inbound links that influence the degree to which search engines think a site is important.
Why Social Media Is Essential to SEO Success

Google+ on Its Third Birthday

cabraham
Good luck, Google+, on your 3rd anniversary. I really like you. For now, only because of your potential and because I am always trying to impress your dad, Google. But what I would really like is to love to spend time on Google+. To leave Facebook behind and make G+ my number one social media wife. Right now, it's dead last.
Google+ on Its Third Birthday

Content is Only as Good as Its Shareability

BradJoe
It’s no secret that inbound marketing has become exceedingly popular over the past several years. “78% of chief marketing officers think custom content is the future of marketing.” What makes this so interesting is that the increase in demand for superior content relies on one factor exclusively; social media.
Content is Only as Good as Its Shareability

From Good to Better: Social Media Changes to Enhance User Experience

dipanjan3011
Different social media platforms have been bringing about various types of updates to their products and services. These updates have helped to enhance user experience and bring about a change in the way social media is used for businesses these days.
From Good to Better: Social Media Changes to Enhance User Experience