Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
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Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
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Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
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3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
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Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
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While there may be a subculture of Google+ zealots who treat Google+ like a forum instead of a social network, the majority of people who love Plus are using it, according to Michael Reynolds, as a “source of content, inspiration, and communication” – more like a reader, a place to keep up with mentors, creators, influencers, and thought leaders. For most, Google+ is an antisocial network.
As the social layer to all of Google’s offerings online, Google+ is made up of many different features that at times can be cumbersome to properly manage. With the many Google+ tools available that add to its functionality, it’s easy to get confused as to which options are best for your needs. Here are some of the best tools marketers can use to effectively manage a Google+ page.
It just occurred to me, after spending a week deep-diving into Google+, that Plus is not a social network -- or even a social layer -- it's a global reboot of the message board. If you want to succeed, you need to forget about your friends and your family. Leave them behind. There are cooler, smarter, funnier people on Google+ than we have in our own lives now.
Recently, I set out to attract more Google+ visitors. I did not do too well – in fact, I actually ended up making more headway on Instagram AND the elusive Facebook – but I thought my failures could serve as a lesson of what NOT to do when engaging on Google+. So here is a list of the top 7 mistakes for engaging on Google+, and what you can do instead.
There are a heap of posts and infographics floating about the web that detail the best days and times to post to the various social media platforms. But while generic data can be useful and can provide you with a level of guidance, the generic audience they’re targeting with those times is not your audience.
Social media analysts have long recommended that businesses create and maintain a Google+ presence if, for no other reason, it boosted SEO. But there were plenty of people who didn’t really see much use for the site, and just let their accounts lapse. That changed with the launch of Google My Business. The tools and features alone make the service worth using.
SEO has two main elements: on-page factors, which include site content, usability, and accessibility to search engines; and off-page factors, including the inbound links that influence the degree to which search engines think a site is important.
Good luck, Google+, on your 3rd anniversary. I really like you. For now, only because of your potential and because I am always trying to impress your dad, Google. But what I would really like is to love to spend time on Google+. To leave Facebook behind and make G+ my number one social media wife. Right now, it's dead last.
It’s no secret that inbound marketing has become exceedingly popular over the past several years. “78% of chief marketing officers think custom content is the future of marketing.” What makes this so interesting is that the increase in demand for superior content relies on one factor exclusively; social media.
Different social media platforms have been bringing about various types of updates to their products and services. These updates have helped to enhance user experience and bring about a change in the way social media is used for businesses these days.