Recent Posts

5 Reasons Google+ Could Prove More Efficient Than Facebook

Ishita Ganguly
Google+ is the home to the largest engaging audience. According to a Forrester study,G+ posts generate as much engagement as Facebook and twice as much engagement than Twitter. It’s striking because the other two are much popular than G+. The equation is simple. Not everyone joins and continues with G+. And if anyone does, he does it for a purpose.
5 Reasons Google+ Could Prove More Efficient Than Facebook

Local Search and its Importance for Local Business

David Kutcher
We have posted a number of times regarding Google+ Local Pages (which is now Google My Business) and why businesses, especially small/local businesses, need to claim their pages.
Local Search and its Importance for Local Business

Social Network Features You Need to Stop Ignoring

Evan LePage
Learn about often-ignored features of major social networks, and how you can use them to actually benefit your social media efforts.
Social Network Features You Need to Stop Ignoring

Plunder the Christmas Social Market

Steven J Davies
The wallet drainer (Christmas) is fast approaching, but for many businesses this is the time to really cash in on the festive part of the year... Don't wait until December!
Plunder the Christmas Social Market

Mandatory Google+ Gmail Integration Quietly Shelved

larrykim
Google has gone to valiant lengths to convince us that rumors of Google+’s demise have been greatly exaggerated, but Google is no longer forcing new Gmail users to connect their account to a Google+ profile – yet another move that could signal the end for Google’s troubled social network.
Mandatory Google+ Gmail Integration Quietly Shelved

Google+: Love It or Leave It?

MarketingXLerator
G+ has the highest attraction for the 35-44 age group, followed by the 55-64 age group. The first age group is probably made up of a high percentage of business professionals.
Google+: Love It or Leave It?

Are the Signs Pointing to the Demise of Google+?

maddiegrant
Google killed authorship reporting in Webmaster tools and removed author photos from search results (although this one is apparently debatable). I can’t find any stats about Google+ Communities participation so can’t speculate about whether they’d keep that feature or, if they’re doing a firesale of all Google+ features, whether or not it seems likely that Communities will soon be headed to pasture too.
Are the Signs Pointing to the Demise of Google+?

#Circloscope: Free Tool to Grow Your Google+ Audience

Warren Knight
Google+ is a great social network and one which most people are now turning to, in the hope of boosting their SEO. One of the main unique features for Google+ users is the ability to create circles and with this new, free tool called Circloscope, things just got a whole lot easier.
#Circloscope: Free Tool to Grow Your Google+ Audience

Changing Landscape of Paid Social Media Ads

MadhurimaGupta
In the past few years, the scenario of paid advertisement has undergone dramatic changes. The traditional ads which was intrusive in nature, are replaced by ads that blends naturally with the other posts on the sites.
Changing Landscape of Paid Social Media Ads

Getting the Most Out of Social Media’s Big Four

stephen86
Incorporating the big four social media platforms – Facebook, Twitter, Google+ and Pinterest - into your online marketing plan is a must-do for success. Depending on your business and its industry, you might also consider sites such as YouTube and LinkedIn to grow your authority and brand awareness.
Getting the Most Out of Social Media’s Big Four