Technology & Data
- Big Data
- Tech & Innovation
How to Get Your Sales and Marketing Teams to Work in HarmonyContent Marketing for Midsized Companies: Whom to Target, What to CreateAtri Chatterjee of Act-On Software on the New Generation of MarketersMarketing Automation: What It Is and Why You Need to Know
- Social Tools
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The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
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Google+ is a great social network and one which most people are now turning to, in the hope of boosting their SEO. One of the main unique features for Google+ users is the ability to create circles and with this new, free tool called Circloscope, things just got a whole lot easier.
In the past few years, the scenario of paid advertisement has undergone dramatic changes. The traditional ads which was intrusive in nature, are replaced by ads that blends naturally with the other posts on the sites.
Incorporating the big four social media platforms – Facebook, Twitter, Google+ and Pinterest - into your online marketing plan is a must-do for success. Depending on your business and its industry, you might also consider sites such as YouTube and LinkedIn to grow your authority and brand awareness.
Will blogs soon go the way of wooly mammoths and bell-bottomed jeans? Some online marketing leaders certainly think so. In fact, many of them are giving up their blogs already, taking their content, fans, and inspirations to Google+ and other social venues. Should you do the same? Before we answer that question, let's take a quick look at a case for and against giving up your blog.
Google+ is run by Google, the best search engine, and the key to success for your business. Isn't that reason enough to use it? Google are really committing themselves to this platform so it can be a meeting point for all of the services it has to offer – this will help your business grow, if it is used correctly. When to start? Now. How to do it? Here are a few tips.
Social media marketing is fluid and effective tactics change from platform to platform. Are you timing your tweets, posts and updates in a way that exposes them to the most eyeballs and opportunities for engagement? If not, your timing may be off.
Nowadays, every “Mom & Pop” Storefront sometimes struggles in their marketing schemes just to make an impression and achieve their goals. Here are some tips using Google+ to put your local business "out there" for free.
"Why don't I get +1's, comments, and reshares like everyone else?" The short answer is; don't just know what to say, know how to say it. Strategically creating posts in the correct format will facilitate engagement.
Google+ is the constantly being picked on, but it still have value! Below are some of the uses that are indeed helpful to brands and businesses.
Google is coming down heavily on Authorship spam but as it seems, it is in fact killing the concept of Authorship by going against what it has once taught the marketers. Here we have tried to explore the possible reasons behind the decision of Google to curtail the impact of Authorship.