Recent Posts

Data to Insight to Action: 4 Ways to Generate ROI from Ecommerce Analytics

Tracey Wallace
Actionable data will increase your YoY revenue. Take an objective look at your business today and get off to a great start in 2015 using data-driven strategies that take the guesswork out of marketing and customer retention.
Data to Insight to Action: 4 Ways to Generate ROI from Ecommerce Analytics

Facebook Knows You Better Than You Know Yourself

adhutchinson
A recent Cambridge/Stanford study showed that Facebook data can generate a more accurate view of a person's personality than their friends, family - even their partners. This is another wake-up call to the power of social media data, something all marketers need to be taking seriously.
Facebook Knows You Better Than You Know Yourself

From Data to Dollars: 3 Ways to Turn Insight into Action

PatrickSalyer
Today’s volume and variety of consumer data has presented businesses with a unique paradox: understanding customers and providing them with increasingly relevant experiences is both more possible and more difficult than ever before.
From Data to Dollars: 3 Ways to Turn Insight into Action

4 Reasons Small Data Is Better Than Big Data

andykinsey
There is no denying that “Big Data” can be important to SEO and Digital Marketing. Whether it’s looking at industry trends or monitoring the movement of illness across the globe, Big Data can have an impact on many things. That said, Small Data is usually easy to collect, easy to secure, easy to manage and most importantly easy to utilise.
4 Reasons Small Data Is Better Than Big Data

Some Non-Predictions for 2015

mfauscette
It’s that time of new year when you get deluged with analysts / bloggers predictions and prognostications. I join in most years, but this post is really more of a state of the industry, a summary of some random thoughts on software, business and digital transformation.
Some Non-Predictions for 2015

Will Big Data Become Twitter's Source of Revenue?

GilAllouche
Twitter has struggled to identify its source of revenue, but data licensing may make the company profitable.
Will Big Data Become Twitter's Source of Revenue?

Why Your Marketing Data Needs a New Year Makeover

Chloe Basterfield
Data by its very nature is dry and unappetising to us visually-driven creative marketers. Learn how giving your data a 2015 facelift can make it more palatable and meaningful.
Why Your Marketing  Data Needs a New Year Makeover

Exploring the Big Data Challenges and Opportunities

David H Deans
The need for Big Data solutions is becoming a reality for more companies. The market hype around big data is ending, signifying a long-term adoption trend that will expose many software application opportunities in the coming year.
Exploring the Big Data Challenges and Opportunities

How to Plan for the Internet of Things Data Deluge

David H Deans
The Internet has had a profound impact on the Global Networked Economy during the last year, with more changes still to come -- as applications expand and evolve. International Data Corporation (IDC) has shared its worldwide Internet of Things (IoT) predictions for 2015.
How to Plan for the Internet of Things Data Deluge

5 Selling Ideas Fueled by the Power of Data

Sylvia Jensen
Your marketing database is a veritable treasure trove of actionable insights – if you are willing to work hard with your data. Mining for gold is a filthy business, but the returns can be massive.
5 Selling Ideas Fueled by the Power of Data