Recent Posts

What If Walls COULD Actually Speak?

bvellmure
“If these walls could speak…” The phrase invokes wonder and horror, depending on who you are, and what may have happened within the walls in question. Surprisingly, we’re now at a place in history where we can envision a time where the walls might actually be able to speak. And the imagination of this scenario invokes utopian and dystopian visions of what the extreme scenarios might be.
What If Walls COULD Actually Speak?

What Does the Facebook Experiment Teach Us?

Visualkiwi
I'm intrigued by the reaction that has unfolded around the Facebook "emotion contagion" study. As others have pointed out, the practice of A/B testing content is quite common. And Facebook has a long history of experimenting on how it can influence people's attitudes and practices, even in the realm of research. But why is it that this study in particular has sparked a firestorm?
What Does the Facebook Experiment Teach Us?

Why Marketers Love Big Data & Hadoop

MicheleNemschoff
In the past advertising and marketing was pretty straight forward. Girls like pink and boys like blue. Women belonged in an apron and men in the garage. Furthermore, the power was in the hands of businesses rather than those of the consumers. Thankfully, the cultural and digital revolution changed everything we once knew about advertising.
Why Marketers Love Big Data & Hadoop

Data Collection Strategy to Expand Digital Marketing Insights

Jayson Bowden
Digital marketers need to optimize their marketing strategies in order to attain competitive advantage over their competitors.
Data Collection Strategy to Expand Digital Marketing Insights

The New 4Ps of Marketing With Big Data

Jayson Bowden
Today you need to see through all the hype of Big Data and know truly what is important and what is marketing mimics. To help solve this issue I want to put a creative twist on the traditional 4-Ps of Marketing with some context around Big Data. Specifically, I have coined the following concepts as the NEW 4P’s in Marketing to help folks clearly understand why they care about Big Data in their marketing programs.
The New 4Ps of Marketing With Big Data

Big Data and Social: The Key to Sentiment Analysis?

GilAllouche
In today’s world where social media plays such a central role for so many people, it’s only natural that companies would want to get in on the action. With big data in the cloud and analytics tools such as Hadoop Hive, it’s easier for companies to use social media to their immediate advantage.
Big Data and Social: The Key to Sentiment Analysis?

The Biggest Hadoop and Big Data Influencers on Social Media

Rick Delgado
If there’s one thing that’s effecting businesses all over the world in a major way, it’s the growing familiarity with big data. With the rise of big data, more and more companies are also gaining an interest Hadoop. With interest in Hadoop and big data at an all-time high and only expected to grow, more businesses are seeking to apply them to their companies.
The Biggest Hadoop and Big Data Influencers on Social Media

What Big Data Brings to Decision-Making Strategies

JulieHunt
While a lot of attention for big data has been focused on technologies that can process and analyze it, big data only matters if an organization knows what to do with it. When considering the value of big data from a strategic perspective, it's usually more important to focus on the ends, not the means, of what big data can provide.
What Big Data Brings to Decision-Making Strategies

Part Two: Risk vs Reward with Cisco CMO Blair Christie [VIDEO]

Bryan Kramer
Blair discusses in this 20-minute interview how to find the perfect balance between both the art and science of marketing. As a numbers driven marketer, she shares her insights on sales teams and how they can become more efficient with the help of big data.
Part Two: Risk vs Reward with Cisco CMO Blair Christie [VIDEO]

Big Data Isn't The Answer

CarolineMelberg
According to Paige O’Neill on Marketing Pilgrim, When It Comes To Data, Big Is Not Always Better. I agree completely! Most of us have no idea what a petabyte is (one million gigabytes) but about a third of businesses will be managing that much data by the end of the year.
Big Data Isn't The Answer