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How to Get Your Sales and Marketing Teams to Work in HarmonyContent Marketing for Midsized Companies: Whom to Target, What to CreateAtri Chatterjee of Act-On Software on the New Generation of MarketersMarketing Automation: What It Is and Why You Need to Know
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Last week, Robin Carey got a chance to sit down with Shannon Lee, a principal at Precision Strategies. Shannon led paid digital media strategy for the Obama 2012 re-election campaign, driving several first-to-market programs in the political marketing industry. Here's what they talked about.
With the launch of Shark Week seasonal programming last weekend, Discovery Channel unapologetically signaled it was sticking to its ratings-ratcheting fantasy shark formula: hoist the salacious gore, lower the boom on science. This season’s Shark Week run has opportunistically, if not predictably, torpedoed the science, and only two of the 29 programs will feature scientists.
Data on your customers provide tons of insight into users’ backgrounds and habits, which serve as the building blocks for personalized email marketing campaigns. In other words, first party data lets you speak to your users on an individual level so you can deliver the messages that matter most to them.
Likes, follows, shares -- oh my! The metrics from your social programs are encouraging and you've already gotten to the next layer with social insights. But are you still struggling to demonstrate value? Social media is the largest collection of consumer insights, but it takes time to warm your leadership team up to the possibilities -- and bottom line impact. Here are SEVEN signs you're ready to introduce what's next: Social Intelligence.
The question asked in the title is a good one to ask yourself on a regular basis if you are a business. It can be very easy to forget that the average person experiences your website and interacts with your business without a script. The result of having no script to follow means that customers will not necessarily be doing things on your site the way your tech team does, and that the questions they ask customer service may not follow the dialog your representative is told to follow.
Big data is currently the big thing in the digital age and it has caused a significant issue regarding privacy. With the big data revolution, it is possible to collect massive information using internet technology.
“If these walls could speak…” The phrase invokes wonder and horror, depending on who you are, and what may have happened within the walls in question. Surprisingly, we’re now at a place in history where we can envision a time where the walls might actually be able to speak. And the imagination of this scenario invokes utopian and dystopian visions of what the extreme scenarios might be.
I'm intrigued by the reaction that has unfolded around the Facebook "emotion contagion" study. As others have pointed out, the practice of A/B testing content is quite common. And Facebook has a long history of experimenting on how it can influence people's attitudes and practices, even in the realm of research. But why is it that this study in particular has sparked a firestorm?
In the past advertising and marketing was pretty straight forward. Girls like pink and boys like blue. Women belonged in an apron and men in the garage. Furthermore, the power was in the hands of businesses rather than those of the consumers. Thankfully, the cultural and digital revolution changed everything we once knew about advertising.
Digital marketers need to optimize their marketing strategies in order to attain competitive advantage over their competitors.