Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
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Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
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Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
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3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
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Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
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I'm intrigued by the reaction that has unfolded around the Facebook "emotion contagion" study. As others have pointed out, the practice of A/B testing content is quite common. And Facebook has a long history of experimenting on how it can influence people's attitudes and practices, even in the realm of research. But why is it that this study in particular has sparked a firestorm?
In the past advertising and marketing was pretty straight forward. Girls like pink and boys like blue. Women belonged in an apron and men in the garage. Furthermore, the power was in the hands of businesses rather than those of the consumers. Thankfully, the cultural and digital revolution changed everything we once knew about advertising.
Digital marketers need to optimize their marketing strategies in order to attain competitive advantage over their competitors.
Today you need to see through all the hype of Big Data and know truly what is important and what is marketing mimics. To help solve this issue I want to put a creative twist on the traditional 4-Ps of Marketing with some context around Big Data. Specifically, I have coined the following concepts as the NEW 4P’s in Marketing to help folks clearly understand why they care about Big Data in their marketing programs.
In today’s world where social media plays such a central role for so many people, it’s only natural that companies would want to get in on the action. With big data in the cloud and analytics tools such as Hadoop Hive, it’s easier for companies to use social media to their immediate advantage.
If there’s one thing that’s effecting businesses all over the world in a major way, it’s the growing familiarity with big data. With the rise of big data, more and more companies are also gaining an interest Hadoop. With interest in Hadoop and big data at an all-time high and only expected to grow, more businesses are seeking to apply them to their companies.
While a lot of attention for big data has been focused on technologies that can process and analyze it, big data only matters if an organization knows what to do with it. When considering the value of big data from a strategic perspective, it's usually more important to focus on the ends, not the means, of what big data can provide.
Blair discusses in this 20-minute interview how to find the perfect balance between both the art and science of marketing. As a numbers driven marketer, she shares her insights on sales teams and how they can become more efficient with the help of big data.
According to Paige O’Neill on Marketing Pilgrim, When It Comes To Data, Big Is Not Always Better. I agree completely! Most of us have no idea what a petabyte is (one million gigabytes) but about a third of businesses will be managing that much data by the end of the year.
It is no longer enough for marketers to be marketers; they’re now expected to be marketing technologists. A growing number of free or inexpensive online learning platforms now exist that you can leverage to sharpen your marketing technology chops. Here are eight that come to mind.