Recent Posts

Data and Creativity: Humans After All

LaurentFrancois
During The Social Shake-Up in Atlanta, I had a chance to moderate a brilliant panel starring Adam Naide, the social media lead for Cox Communications; Tracy Bell, Enterprise Media Monitoring Executive, SVP at Bank of America; and David Schweidel, Associate Professor of Marketing at Goizueta Business School at Emory University. The topic of this session was clear: how to define a data-driven social campaign.
Data and Creativity: Humans After All

The Social Shake-Up 2014 Recap

steffanpedersen
I attended Day One of Social Media Today's Atlanta Social Shake-Up on September 16, 2014, representing Object 9. There were many insightful presentations and panels, but this recap focuses mainly on three key discussions: Data-Driven Social Campaigns, Listening and Engaging with Sports & Entertainment Fans, and Social Storytelling.
The Social Shake-Up 2014 Recap

Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social Campaign

shaybmoser
While data helps evaluate ROI, it has never been good at representing subjectivity, which is what creativity is: a subjective description of an idea that aims to connect with an audience. Achieving yin-yang balance between data and creativity helps our social campaigns connect the ROI dots and our customers.
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social Campaign

Tracking the Intersection on Big Data and Mobile Data Trends

Jayson Bowden
Use big data to understand your customers’ demands, needs and preferences. By leveraging over the social media likes and shares about your products, you can generate big data analytics in understanding which among your products and services seem to satisfy your customers.
Tracking the Intersection on Big Data and Mobile Data Trends

The Infusion of Brand Marketing and Big Data Analytics

Jayson Bowden
Branding is a representation of the market identity of a company. Whatever kind of marketing tactics that companies may use in brand marketing, their marketing goal is to focus on their customers and to meet the demands of their market.
The Infusion of Brand Marketing and Big Data Analytics

New IBM Study Reveals 3 Key Characteristics of the Most Successful Companies

Robin Carey
Is your business a pacesetter, follower, or dabbler? If you're on Facebook, this probably sounds like one of BuzzFeed's personality quizzes. It’s actually part of the latest IBM Tech Trends study, “Raising the Game.” IBM evaluated the adoption landscape of four key technologies in the enterprise: big data and analytics, cloud, mobile and social, and compared today’s adoption with 2012’s between what they called “pacesetters” and “dabblers.”
New IBM Study Reveals 3 Key Characteristics of the Most Successful Companies

Social Breakthrough: Twitter Analytics Mainstreams Data

willmcinnes
The launch of Twitter Analytics is just the start. Social intelligence -- insights from and the application of data from social listening and analytics technologies -- is a business and technology topic that needs to stay at the forefront of the news and the public’s mind.
Social Breakthrough: Twitter Analytics Mainstreams Data

Does Privacy Exist on the Internet of Things?

danielnewmanUV
The good news about the widespread dialogue on Facebook Messenger is that it brought to light the issues that surround privacy of data. Further implicating what some of us have always known: “When the service is free, the user is the product.” In other words, when companies like Facebook create applications that we use in our everyday lives, the real price is what we sacrifice for the right to use the application for free: our data.
Does Privacy Exist on the Internet of Things?

Talking Strategy and Data with Shannon Lee of Precision Strategies

carianneking
Last week, Robin Carey got a chance to sit down with Shannon Lee, a principal at Precision Strategies. Shannon led paid digital media strategy for the Obama 2012 re-election campaign, driving several first-to-market programs in the political marketing industry. Here's what they talked about.
Talking Strategy and Data with Shannon Lee of Precision Strategies

Discovery Channel's Shark Week Torpedoed in Social Media

Localspeak
With the launch of Shark Week seasonal programming last weekend, Discovery Channel unapologetically signaled it was sticking to its ratings-ratcheting fantasy shark formula: hoist the salacious gore, lower the boom on science. This season’s Shark Week run has opportunistically, if not predictably, torpedoed the science, and only two of the 29 programs will feature scientists.
Discovery Channel's Shark Week Torpedoed in Social Media