Recent Posts

Twitter's New Mega-Partnership Has Interesting Implications

markwschaefer
Yesterday, Twitter announced a landmark partnership with IBM as it seeks to turn its unprecedented flow of real-time consumer data into business intelligence. This is a deal that had been “years in the making.” There were three primary benefits ascribed to the partnership. Let’s look at each one and see what it means to you.
Twitter's New Mega-Partnership Has Interesting Implications

Leverage Web Analytics to Determine Lead Generation Goals

Kevin Page
How many monthly leads does your business need to generate to achieve monthly revenue goals? Proceed through this exercise to find out!
Leverage Web Analytics to Determine Lead Generation Goals

Spooking Halloween Social Media Data

Localspeak
This Halloween I decided to trick or treat social media data for some lighter side story leads. So, what did my data dig unearth? Predictably, given the heavy seasonal marketing of confections and junk food industries, I learned that sugary candy treats trump costume themes in the Halloween convo by a ration of 3 to 1 for all theme mentions.
Spooking Halloween Social Media Data

Data, Design and Analytics: Is This the Future of Marketing?

Arthur Hilhorst
The growth of the World Wide Web has fundamentally changed marketing. The discipline is now far more complex and the choice in tools, channels and techniques seems to be increasing every day. I'm exploring how data, design and analytics is shaping the future of marketing.
Data, Design and Analytics: Is This the Future of Marketing?

Why Your Customers Will Make or Break Your Marketing

Samantha Pena
Not only is it harder to get consumers' attention these day but it's also harder to gain their trust, thus resulting in less brand engagement and conversions. Here's why that is and how you can get your customers back.
Why Your Customers Will Make or Break Your Marketing

Smart Cities Technology: Opportunities for Midsized Vendors

JulieHunt
The market for smart city technology solutions is still very young and in formative stages, which means there's plenty of room for midsized companies to enter this solution space. Midsized technology vendors who fully understand the needs, desires and challenges that midsized cities have for smart city initiatives will find success in this market.
Smart Cities Technology: Opportunities for Midsized Vendors

New IBM Study Reveals 5 Distinct Entry Points for Social Adoption

cynthyap
In the past few years, social has gone from being a consumer phenomenon to an enterprise opportunity. But many companies are struggling with how to implement strategies and realize ROI from their social investments. The new IBM study, “Charting the social universe: Social ambitions drive business impact,” reveals how pioneers navigate the social journey, adopting social capabilities through five primary entry points.
New IBM Study Reveals 5 Distinct Entry Points for Social Adoption

Paris Fashion Week Lives in Social Media

Localspeak
Paris Fashion Week may have taken place on the catwalks in Paris temples of fashion, but it truly lives in social media, in any language. Perhaps the biggest fashion revolution today is the greater transparency we’re witnessing in the industry, inviting outliers into the clan.
Paris Fashion Week Lives in Social Media

Digital Identity, Predictive Analytics, and Context at Center of Digital Transformation [VIDEO]

bvellmure
Last week, I had the privilege to spend some time discussing some of the most important topics facing organizations today with Vala Afshar, Michael Krigsman, and Mitch Lieberman. During the course of the conversation, we riffed on what digital even means, the intersection between the digital and the physical, the requirement of the CMO and the CIO to work together, and the overarching importance of keeping the customer and their experience in the foreground.
Digital Identity, Predictive Analytics, and Context at Center of Digital Transformation [VIDEO]

Digital Business: Getting Real About Social Media Results

danielnewmanUV
Question: Our company has been blogging and sharing on social media for almost a month now and haven’t seen much growth. What should we be expecting? Are we doing something wrong?
Digital Business: Getting Real About Social Media Results