Recent Posts

Predictive Analytics for Data Beginners: An Introduction

coreypadveen
What are predictive analytics? To start understanding the world of predictive analytics, we need to first be able to understand the concept’s applications, so here we’ll really focus on definitions, on both the marketing and sales sides.
Predictive Analytics for Data Beginners: An Introduction

Disrupting Work: Are You Ready for 2015? [INFOGRAPHIC]

servantofchaos
Some years ago, while working at SAP, I was involved in a global workforce enablement program. Our challenge was to look ahead to 2015 (yes, we are now almost there), model the future demand for software, services and skills and put in place programs that would ensure there were enough skilled and experienced SAP practitioners available to deliver to the expected demands of our customers. What we realized was that learning could no longer be seen as a single event.
Disrupting Work: Are You Ready for 2015? [INFOGRAPHIC]

Zero-Minute Crises

tedshelton
Companies are still struggling to understand that they need to be available and responsive to customers on social media. What will it take to get them to understand this imperative?
Zero-Minute Crises

What Is Google Analytics? (The Plain English Guide)

lizlockard
This post is for you if you are super new to Google Analytics or you’ve installed it, logged in, gone deer-in-the-headlights and ran away from your computer to hide. I give you: A Google Analytics Tour.
What Is Google Analytics? (The Plain English Guide)

Connecting Businesses with Customers Using Visual Social Intelligence

willmcinnes
Connecting with consumers is an essential part of the business process. This post discusses how visuals can be used to communicate more easily with customers, and the impact of looking at data visualizations when listening and analyzing social conversations to benefit all departments across the enterprise.
Connecting Businesses with Customers Using Visual Social Intelligence

The Importance of Consumer Insights in Today's Marketing Strategies

jkcallas
This is one area in marketing that is grossly under-represented in contemporary academic and media discussions. Today's consumers have changed dramatically in how they choose to work with the companies and brands they patronize. They have different backgrounds and cultural foundations, receive and process information in new ways, and want to interact on a more personal level.
The Importance of Consumer Insights in Today's Marketing Strategies

Increasing Importance of Quality Parameters in Content Marketing

williamjohnson
Google's new algorithms are more accurate in identifying high quality content. Google wants to index sites that have best quality content because mediocre sites are too many in numbers and not user-friendly. Google's recent algorithms are more advanced to scale content. User-friendliness and consumer engagement hint Google that a website has good quality content.
Increasing Importance of Quality Parameters in Content Marketing

Let Iconosquare Boost Your Instagram Results

Chris Marentis
Instagram is no longer just a place for your kids to share goofy pictures with their friends. This social media platform has grown up and offers businesses great opportunities for brand building.
Let Iconosquare Boost Your Instagram Results

The Ultimate Guide to Determining ROI in Your Social Media Campaigns

dawnellis191
Do you know how social media is helping your brand? Are you aware of how Twitter and Facebook is directly impacting your marketing efforts and resulting in brand awareness? Businesses are wanting to measure the return of investment social media is bringing them, yet there isn't a single cut answer.
The Ultimate Guide to Determining ROI in Your Social Media Campaigns

Social Media Analytics Innovation: Q & A with Pedro Cardoso, Synthesio

SethGrimes
Text analytics is an enabling technology for deep social media understanding. We apply natural language processing (NLP) and data analysis and visualization techniques in an effort to make sense of the diversity of social postings. The social intelligence that results advances customer engagement and informs efforts to meet marketing, customer experience, product management, and reputation management needs.
Social Media Analytics Innovation: Q & A with Pedro Cardoso, Synthesio