Technology & Data
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
SEO can help take your website notches higher and make it available to a large section of the population. Since the internet is a global platform, with the right use of SEO, your business can get an immense amount of exposure and therefore, you need to give a serious thought to incorporating a healthy mix of SEO into your website. A company for SEO looks after all your requirements and based on the magnitude of your business and other needs, they may recommend a package that suits your needs.
Social listening is a powerful tool for your business. Learn to use it correctly and you'll know your customers needs, provide better solutions, increase profits and move ahead of your competition.
If you use a wide range of social media channels you will benefit from Simply Measured, a tool that allows you to monitor and assess the performance of all of your social media activity in one place. We take a look in this week's SMToolbox.
In order to maximize profits in today's digital landscape you must be able to capture and analyze customer data. Top online marketers are able to achieve more than three times the conversion rates of other marketers. Which side are you on?
Here's a traffic calculator to help you understand the many factors that will contribute to the success of your inbound marketing efforts.
Creating the perfect profile is one of the most important keys in any social media marketing effort, as it is the first thing people will be looking at when visiting your pages. However, creating the perfect profile for your needs is also going to be a challenge. To help you out, here are some useful tips and tricks in crafting your social media profile.
There are a heap of posts and infographics floating about the web that detail the best days and times to post to the various social media platforms. But while generic data can be useful and can provide you with a level of guidance, the generic audience they’re targeting with those times is not your audience.
“We decided to move up market to replace and expand on the Salesforce for Google AdWords product,” says Aaron Bird, co-founder and CEO of the up-and-coming marketing analytics powerhouse. “We added a number of features so companies can track ALL marketing in Salesforce and match that with revenue.”
Tracking down the social media reach of your business is not enough. You need to dig deeper into your social analytics undertaking by tracking down its social engagement as well. As the number of your social media followers starts growing, it is crucial to know whether you are attracting social users who are interested in converting for your business.
When it comes to marketing your business online, simply having a website isn't enough to make your brand successful. There are several ways to measure your website marketing performance, all of which you should be analyzing on a monthly or bi-monthly basis.