Recent Posts

Making Informed Decisions With Facebook Metrics

PaisleyHansen
Moving your page onto your fan's wall is becoming harder than ever. If you want to reach a larger audience and more engagement with your posts, you need to understand Facebook Insight's metrics. Proper leverage of these metrics will produce high quality followers without breaking the budget.
Making Informed Decisions With Facebook Metrics

KPIs for Your Social Media Dashboard

gonzogonzo
Ever wondered what you really need to measure in order to gauge your success on social networks? Here are the key performance indicators (KPI) I typically focus on with my clients.
KPIs for Your Social Media Dashboard

The Social Shake-Up 2014 Recap

steffanpedersen
I attended Day One of Social Media Today's Atlanta Social Shake-Up on September 16, 2014, representing Object 9. There were many insightful presentations and panels, but this recap focuses mainly on three key discussions: Data-Driven Social Campaigns, Listening and Engaging with Sports & Entertainment Fans, and Social Storytelling.
The Social Shake-Up 2014 Recap

4 Ways Google Analytics Can Improve Your Social Media Strategy

MarkHansen
Developing a social media strategy is important. But beyond just implementing a plan, you’ll want to evaluate your social channel’s success in order to improve moving forward. Google Analytics is a valuable tool that can help you to analyze and enhance your social media strategy.
4 Ways Google Analytics Can Improve Your Social Media Strategy

3 Ways to Leverage First Party Insights to Capture More Customers

PatrickSalyer
In a nutshell, first party data provides the insight and context into your customers that you need to nurture loyal, engaged users.
3 Ways to Leverage First Party Insights to Capture More Customers

SMT Shorts: Mary Elise Chavez on What's Next in Mobile and More

carianneking
For this week's SMT Shorts, we were delighted to have Mary Elise Chavez, Director of Creative Strategy for OysterLabs, educate us on what's new in mobile; branding on Twitter; and the importance of ABT (Always Be Tracking).
SMT Shorts: Mary Elise Chavez on What's Next in Mobile and More

Analytics Fortify Resilient Midmarket Companies

JulieHunt
Analytics are not limited to the functions of operational performance, financial and risk management, and supply chain optimization. Midsized companies are especially interested in analytics in support of improved marketing and sales, with customer insight as a top priority.
Analytics Fortify Resilient Midmarket Companies

The Infusion of Brand Marketing and Big Data Analytics

Jayson Bowden
Branding is a representation of the market identity of a company. Whatever kind of marketing tactics that companies may use in brand marketing, their marketing goal is to focus on their customers and to meet the demands of their market.
The Infusion of Brand Marketing and Big Data Analytics

New Dashboard from Pinterest to Keep Track of Your Marketing Success

MadhurimaGupta
Pinterest has launched new Analytics dashboard for the interested brands who like to see how their promoted pins are performing on the platform. The revamped dashboard design is easier to use and understand. Hope that the brands will be benefited from this change.
New Dashboard from Pinterest to Keep Track of Your Marketing Success

Twitter Kills More of Its Darlings: Tweet Analytics for All

servantofchaos
I greet the release of Twitter Analytics with a smile AND a shrug. It’s an attempt at monetising without an ecosystem vision. And it is an affront to the users who have invested not just in the platform (Twitter, LinkedIn and yes Facebook too), but in the ecosystem as well.
Twitter Kills More of Its Darlings: Tweet Analytics for All