Recent Posts

SMToolbox: Measure Your Social Media Performance with Simply Measured

Steve Rayson
If you use a wide range of social media channels you will benefit from Simply Measured, a tool that allows you to monitor and assess the performance of all of your social media activity in one place. We take a look in this week's SMToolbox.
SMToolbox: Measure Your Social Media Performance with Simply Measured

Are You Leveraging Data-Driven Digital Marketing?

BrettRelander
In order to maximize profits in today's digital landscape you must be able to capture and analyze customer data. Top online marketers are able to achieve more than three times the conversion rates of other marketers. Which side are you on?
Are You Leveraging Data-Driven Digital Marketing?

How to Use a Traffic Calculator to Set Social Media Goals

lkinoshita
Here's a traffic calculator to help you understand the many factors that will contribute to the success of your inbound marketing efforts.
How to Use a Traffic Calculator to Set Social Media Goals

Creating the Perfect Profile for Your Social Media Marketing Effort

BradFriedman
Creating the perfect profile is one of the most important keys in any social media marketing effort, as it is the first thing people will be looking at when visiting your pages. However, creating the perfect profile for your needs is also going to be a challenge. To help you out, here are some useful tips and tricks in crafting your social media profile.
Creating the Perfect Profile for Your Social Media Marketing Effort

What’s REALLY the Best Time to Post on Social Media?

adhutchinson
There are a heap of posts and infographics floating about the web that detail the best days and times to post to the various social media platforms. But while generic data can be useful and can provide you with a level of guidance, the generic audience they’re targeting with those times is not your audience.
What’s REALLY the Best Time to Post on Social Media?

Social Startups: Bizible Connects All the Dots from Marketing Contributions to Revenue

shaybmoser
“We decided to move up market to replace and expand on the Salesforce for Google AdWords product,” says Aaron Bird, co-founder and CEO of the up-and-coming marketing analytics powerhouse. “We added a number of features so companies can track ALL marketing in Salesforce and match that with revenue.”
Social Startups: Bizible Connects All the Dots from Marketing Contributions to Revenue

Analytics Strategies to Measure Social Signals

Jayson Bowden
Tracking down the social media reach of your business is not enough. You need to dig deeper into your social analytics undertaking by tracking down its social engagement as well. As the number of your social media followers starts growing, it is crucial to know whether you are attracting social users who are interested in converting for your business.
Analytics Strategies to Measure Social Signals

The 9 Website Performance Metrics That Matter

Jacey Gulden
When it comes to marketing your business online, simply having a website isn't enough to make your brand successful. There are several ways to measure your website marketing performance, all of which you should be analyzing on a monthly or bi-monthly basis.
The 9 Website Performance Metrics That Matter

Top 8 Social Listening Tools That Do Way More Than Listen

BradJoe
With the constant flow of emerging social marketing resources, there quickly becomes more to manage and more data to uncover. Marketing professionals need to understand not only how to listen and sift through the mound of social data coming in, but how the investment in social media is going to pay off and how to utilize this data to positively influence the effect on business goals.
Top 8 Social Listening Tools That Do Way More Than Listen

How to Measure the Impact of Your Social Media Efforts

MarkCerminaro
To some companies, social media is just one more way push their latest content or products into the already-crowded newstreams of their users. Let’s be clear: these are the companies that are wrong. Instead, the most effective use of social platforms revolves around building relationships, getting involved with customer conversations, and listening to industry trends.
How to Measure the Impact of Your Social Media Efforts