Recent Posts

How to Show Marketing’s Impact on Revenue

Chris Marentis
National and local internet marketing experts are frequently faced with this challenge: How does one effectively connect marketing strategy with returns? When a marketing campaign goes viral, it’s rather easy to see the returns of that campaign. However, it’s not every day a marketing campaign takes off like the ALS Ice Bucket Challenge.
How to Show Marketing’s Impact on Revenue

Digital Business: Getting Real About Social Media Results

danielnewmanUV
Question: Our company has been blogging and sharing on social media for almost a month now and haven’t seen much growth. What should we be expecting? Are we doing something wrong?
Digital Business: Getting Real About Social Media Results

Real-Time Marketing for the Glory, Real Engagement for the Win

Brit at Sprout Social
When companies engage and respond to customer inquiries over social media, those customers end up spending 20% to 40% more with the company. So if the ROI of social media is such a concern for brands, why aren’t they investing more into conversations with customers rather than real-time marketing stunts?
Real-Time Marketing for the Glory, Real Engagement for the Win

The ROI of Social Selling [INFOGRAPHIC]

Jose Antonio Sanchez
This infographic reveals that although social tactics are indeed having a positive effect on the bottom line of North American businesses, most of them still struggle to measure the ROI of those efforts.
The ROI of Social Selling [INFOGRAPHIC]

Let's Measure Social Media ROI in a Way That Isn't Stupid

chrisraeside
Social media and online advertising platforms give you easy ways to “measure” how your campaigns are doing, but to interpret that data you need to know what sort of impact those numbers are having on your business. Let's take a look at a few ways we typically measure marketing efforts, including their positive and negative factors.
Let's Measure Social Media ROI in a Way That Isn't Stupid

Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social Campaign

shaybmoser
While data helps evaluate ROI, it has never been good at representing subjectivity, which is what creativity is: a subjective description of an idea that aims to connect with an audience. Achieving yin-yang balance between data and creativity helps our social campaigns connect the ROI dots and our customers.
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social Campaign

Employee Advocacy Summit: Measuring Performance and Value

jappleyepstein
One of the hosts for today's panels at the Employee Advocacy Summit, Susan Emerick, and her partner at Brands Rising LLC, Jeanne Murray, delved deeply into metrics, KPIs and measurement frameworks for employee advocacy programs. They also answer one of the most difficult questions faced by their audience: "How do I prove business value?"
Employee Advocacy Summit: Measuring Performance and Value

Search & ROI: An Evolving Relationship

Chris Marentis
One of the beauties of paid search to Internet marketers has always been its ability to provide concrete ROI data. Compared to other online marketing efforts, like SEO for example, paid search advertising offered a clear view of click to buy, making it obvious what worked and what didn’t.
Search & ROI: An Evolving Relationship

To Grow Your Social Marketing Budget, Determining ROI Is a Critical Job Skill

NadiaUddin
It’s clear: to fight and win more budget for social marketing, brands need to show how their budget is bringing real business returns. Connecting the dots between social handles, email, the customer journey and ultimately sales is becoming a critical career skill for in-house social strategists.
To Grow Your Social Marketing Budget, Determining ROI Is a Critical Job Skill

Your Top 5 Email Marketing Conversion Killers

FeldmanCreative
Becoming an effective email marketer is absolutely vital. I turned to Hunter Boyle, the senior business development manager at email marketing powerhouse, AWeber, and asked him how to make email marketing pay. He shared—and showed me—exactly what does and doesn't work.
Your Top 5 Email Marketing Conversion Killers