Recent Posts

10 Ways to Make Social Media an Effective Business Habit

AnnekevanderVoort
If you use social media for business, you would benefit from goals, focus and consistency. It requires a thorough understanding of how social media work (and I would like to stress the word social here) and how to optimize your efforts on the various platforms like LinkedIn, Twitter and Facebook.
10 Ways to Make Social Media an Effective Business Habit

Why You Shouldn’t Give Your Social Media Audience the Content They Want

RGBSocial
It may seem counterintuitive, but there is actually good reason for why the content your business’ social media audience wants, is not the content your organization should be creating and publishing.
Why You Shouldn’t Give Your Social Media Audience the Content They Want

6 Reasons Why Your Social Marketing Efforts Are Failing

Lewis Bertolucci
Often times in the social media space we hear about how companies aren't realizing the value of their social marketing efforts. Based on my experience and observations, sometimes there are simple reasons why your social marketing efforts may be failing or not realizing their full potential. Here are 6 reasons why your social marketing efforts may be failing.
6 Reasons Why Your Social Marketing Efforts Are Failing

Measuring Your Social Media ROI

BradFriedman
You’re investing time—which is money—and possibly actual funds on social media. How do you know what ROI (return on investment) you’re getting for these efforts? Is there a way to measure your social media ROI?
Measuring Your Social Media ROI

Why We Stopped Focusing on Direct Social Media ROI

kevanlee
Do you measure the return on your social media investment? It seems blasphemous not to, yet that's exactly the direction we're experimenting with at Buffer. We've recently shifted our focus toward email list building along with continued traffic growth. These metrics are common enough; it's what we've stopped measuring in lieu of email that is most unique and notable.
Why We Stopped Focusing on Direct Social Media ROI

Content is Only as Good as Its Shareability

BradJoe
It’s no secret that inbound marketing has become exceedingly popular over the past several years. “78% of chief marketing officers think custom content is the future of marketing.” What makes this so interesting is that the increase in demand for superior content relies on one factor exclusively; social media.
Content is Only as Good as Its Shareability

Viral vs Shareable Content: Which One is Right for Your Brand?

BradJoe
“The secret is get contagious.” Counter to common belief, viral content actually is very scientific and not bred out of luck. The reason it is traditionally thought to be created through paranormal intervention is because of the seemingly unlimited amount of factors that play into its success.
Viral vs Shareable Content: Which One is Right for Your Brand?

Top 8 Social Listening Tools That Do Way More Than Listen

BradJoe
With the constant flow of emerging social marketing resources, there quickly becomes more to manage and more data to uncover. Marketing professionals need to understand not only how to listen and sift through the mound of social data coming in, but how the investment in social media is going to pay off and how to utilize this data to positively influence the effect on business goals.
Top 8 Social Listening Tools That Do Way More Than Listen

How to Measure the Impact of Your Social Media Efforts

MarkCerminaro
To some companies, social media is just one more way push their latest content or products into the already-crowded newstreams of their users. Let’s be clear: these are the companies that are wrong. Instead, the most effective use of social platforms revolves around building relationships, getting involved with customer conversations, and listening to industry trends.
How to Measure the Impact of Your Social Media Efforts

Social Media Marketing Hype is Finally Challenged

Frank Speiser
Recently the Wall Street Journal ran an article called “Social Media Fail to Live Up to Early Marketing Hype.” The article goes on to say that brands and agencies are altering their social media strategies to focus on “real business objectives.” This is just one example of a growing narrative about marketers’ frustrations with social marketing.
Social Media Marketing Hype is Finally Challenged