Recent Posts

Why We Stopped Focusing on Direct Social Media ROI

kevanlee
Do you measure the return on your social media investment? It seems blasphemous not to, yet that's exactly the direction we're experimenting with at Buffer. We've recently shifted our focus toward email list building along with continued traffic growth. These metrics are common enough; it's what we've stopped measuring in lieu of email that is most unique and notable.
Why We Stopped Focusing on Direct Social Media ROI

Content is Only as Good as Its Shareability

BradJoe
It’s no secret that inbound marketing has become exceedingly popular over the past several years. “78% of chief marketing officers think custom content is the future of marketing.” What makes this so interesting is that the increase in demand for superior content relies on one factor exclusively; social media.
Content is Only as Good as Its Shareability

Viral vs Shareable Content: Which One is Right for Your Brand?

BradJoe
“The secret is get contagious.” Counter to common belief, viral content actually is very scientific and not bred out of luck. The reason it is traditionally thought to be created through paranormal intervention is because of the seemingly unlimited amount of factors that play into its success.
Viral vs Shareable Content: Which One is Right for Your Brand?

Top 8 Social Listening Tools That Do Way More Than Listen

BradJoe
With the constant flow of emerging social marketing resources, there quickly becomes more to manage and more data to uncover. Marketing professionals need to understand not only how to listen and sift through the mound of social data coming in, but how the investment in social media is going to pay off and how to utilize this data to positively influence the effect on business goals.
Top 8 Social Listening Tools That Do Way More Than Listen

How to Measure the Impact of Your Social Media Efforts

MarkCerminaro
To some companies, social media is just one more way push their latest content or products into the already-crowded newstreams of their users. Let’s be clear: these are the companies that are wrong. Instead, the most effective use of social platforms revolves around building relationships, getting involved with customer conversations, and listening to industry trends.
How to Measure the Impact of Your Social Media Efforts

Social Media Marketing Hype is Finally Challenged

Frank Speiser
Recently the Wall Street Journal ran an article called “Social Media Fail to Live Up to Early Marketing Hype.” The article goes on to say that brands and agencies are altering their social media strategies to focus on “real business objectives.” This is just one example of a growing narrative about marketers’ frustrations with social marketing.
Social Media Marketing Hype is Finally Challenged

5 Things You Need to Understand to Run a Successful Employee Advocacy Program

Roope Heinilä
During the last 18 months, we at SmarpShare have been studying how different organizations perform when encouraging employees to share content to their networks and what major factors affect participation and engagement. Below are the five factors we have found to be the most important.
5 Things You Need to Understand to Run a Successful Employee Advocacy Program

Take Control! Enhance the Potency of Your Facebook Experience

RGBSocial
Facebook’s control over the content that appears in users’ news feeds has rightfully been a hot topic of late, but the impact this has on our social media marketing efforts is really only half of the story. The other half of the story, of course, is the impact it has on users.
Take Control! Enhance the Potency of Your Facebook Experience

Marketing ROI: The Man, the Myth, the Legend

danielnewmanUV
There may not be a CEO or entrepreneur on the planet who doesn’t smile just a little bit when they hear the phrase ROI. In a world that is fueled by obvious returns in periods too short to make meaningful progress (thank you stock market), the idea that measurability exists provides piece of mind to many.
Marketing ROI: The Man, the Myth, the Legend

4 Real-Life Web Marketing Business Problems Shortcuts Can’t Fix

Randy Milanovic
Building a better business website with lots of fresh content and high-quality links isn't easy, it can take a bit of time, and, it's the only way to succeed with organic search over the long term. And, seeing online activities as separate disciplines is about the best way to ensure that you'll never get the results you're hoping for.
4 Real-Life Web Marketing Business Problems Shortcuts Can’t Fix