Recent Posts

How to Measure the ROI of Your White Papers (the Right Way)

NicoleKarlis
A few weeks ago, we hosted a webinar with our friends at DoxIQ to discuss the importance of white papers in marketing (yes, they're still relevant!). Michael Feng, co-founder and CEO of DoxIQ, teamed up with J.D. Peterson, SVP of marketing here at Scripted, and myself to explore the heart of the white paper debate: ROI.
How to Measure the ROI of Your White Papers (the Right Way)

5 Ways to Troubleshoot Your Social ROI

lilybradic
The ROI of social media marketing can be difficult to determine. This article outlines five ways to troubleshoot your social campaign’s ROI and measure your results more accurately.
5 Ways to Troubleshoot Your Social ROI

6 Simple Ways Agencies Can Set Their Clients Up for Content Success

NicoleKarlis
As an agency, you can't work blindly through a content campaign without first setting up accurate indicators of success. These six steps will help you measure content marketing success in your online endeavors for your clients, in addition to helping your own business prosper.
6 Simple Ways Agencies Can Set Their Clients Up for Content Success

How Facebook Left the Business of Social Media

LaurentFrancois
Will Facebook evolve and bring value back to brands that want to go social? Or will it enter the business of connectivity?
How Facebook Left the Business of Social Media

The Ultimate Guide to Determining ROI in Your Social Media Campaigns

dawnellis191
Do you know how social media is helping your brand? Are you aware of how Twitter and Facebook is directly impacting your marketing efforts and resulting in brand awareness? Businesses are wanting to measure the return of investment social media is bringing them, yet there isn't a single cut answer.
The Ultimate Guide to Determining ROI in Your Social Media Campaigns

Generating Leads with Mobile Marketing

LSue23
How do you make sure that every person on a mobile device has a seamless, optimized experience? You need to put some thought into responsive design and mobile ROI.
Generating Leads with Mobile Marketing

The Why and How of Contagious Webinar Content with Brian Carter

shaybmoser
Join this live, one-hour webinar with Brian Carter, international bestselling author and keynote speaker, to learn what gets shared and goes viral, what doesn't, and how to apply that wisdom to your webinars.
The Why and How of Contagious Webinar Content with Brian Carter

Return on Investment of Social Media

ECole93
What is social media's ROI, and how can it be measured? It's fair to say that many of our clients come to us with unrealistic expectations about social media. There are plenty of reasons for this, but I believe the biggest is that they become disillusioned by seeing other companies' content receiving hundreds of thousands of views each, and automatically expect the same levels of success for themselves.
Return on Investment of Social Media

How to Show Marketing’s Impact on Revenue

Chris Marentis
National and local internet marketing experts are frequently faced with this challenge: How does one effectively connect marketing strategy with returns? When a marketing campaign goes viral, it’s rather easy to see the returns of that campaign. However, it’s not every day a marketing campaign takes off like the ALS Ice Bucket Challenge.
How to Show Marketing’s Impact on Revenue

Digital Business: Getting Real About Social Media Results

danielnewmanUV
Question: Our company has been blogging and sharing on social media for almost a month now and haven’t seen much growth. What should we be expecting? Are we doing something wrong?
Digital Business: Getting Real About Social Media Results