Recent Posts

Let's Measure Social Media ROI in a Way That Isn't Stupid

chrisraeside
Social media and online advertising platforms give you easy ways to “measure” how your campaigns are doing, but to interpret that data you need to know what sort of impact those numbers are having on your business. Let's take a look at a few ways we typically measure marketing efforts, including their positive and negative factors.
Let's Measure Social Media ROI in a Way That Isn't Stupid

Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social Campaign

shaybmoser
While data helps evaluate ROI, it has never been good at representing subjectivity, which is what creativity is: a subjective description of an idea that aims to connect with an audience. Achieving yin-yang balance between data and creativity helps our social campaigns connect the ROI dots and our customers.
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social Campaign

Employee Advocacy Summit: Measuring Performance and Value

jappleyepstein
One of the hosts for today's panels at the Employee Advocacy Summit, Susan Emerick, and her partner at Brands Rising LLC, Jeanne Murray, delved deeply into metrics, KPIs and measurement frameworks for employee advocacy programs. They also answer one of the most difficult questions faced by their audience: "How do I prove business value?"
Employee Advocacy Summit: Measuring Performance and Value

Search & ROI: An Evolving Relationship

Chris Marentis
One of the beauties of paid search to Internet marketers has always been its ability to provide concrete ROI data. Compared to other online marketing efforts, like SEO for example, paid search advertising offered a clear view of click to buy, making it obvious what worked and what didn’t.
Search & ROI: An Evolving Relationship

To Grow Your Social Marketing Budget, Determining ROI Is a Critical Job Skill

NadiaUddin
It’s clear: to fight and win more budget for social marketing, brands need to show how their budget is bringing real business returns. Connecting the dots between social handles, email, the customer journey and ultimately sales is becoming a critical career skill for in-house social strategists.
To Grow Your Social Marketing Budget, Determining ROI Is a Critical Job Skill

Your Top 5 Email Marketing Conversion Killers

FeldmanCreative
Becoming an effective email marketer is absolutely vital. I turned to Hunter Boyle, the senior business development manager at email marketing powerhouse, AWeber, and asked him how to make email marketing pay. He shared—and showed me—exactly what does and doesn't work.
Your Top 5 Email Marketing Conversion Killers

How to Capture Prospects Using Social Media

BrettRelander
Looking for a way to quantify a ROI on social media? You can start with prospecting on social media to identify your target audience. Here's how you should be doing it.
How to Capture Prospects Using Social Media

Tracking Social Media Success in Telephone Conversions

lrees4
Tracking the ROI of social media should be integral to every campaign, however only 10% of businesses are monitoring their results. For companies that rely on telephone conversions for the majority of their business it can seem especially difficult to effectively connect online and offline marketing. Here are three techniques that marketers can use to understand social media ROI and build more sophisticated campaigns.
Tracking Social Media Success in Telephone Conversions

Interview with Chris Moody, Director of Content and Social at Oracle Marketing Cloud [VIDEO]

steve olenski
At the recent Social Fresh east conference in Orlando, Chris Moody of Oracle Marketing Cloud shared his thoughts on the present and future of social media marketing.
Interview with Chris Moody, Director of Content and Social at Oracle Marketing Cloud [VIDEO]

Cause Related Marketing on Facebook: 3 Companies Doing Back to School Right

Christine Oneto
Many brands out there are marketing for Back-to-School -- a shopper can often feel inundated. However, there are a handful of companies out there who are taking the opportunity to tie in a cause related marketing element to their Back-to-School campaigns. This is not only refreshing to see, but also a great asset in their communities.
Cause Related Marketing on Facebook: 3 Companies Doing Back to School Right