Technology & Data
- Big Data
- Tech & Innovation
How to Get Your Sales and Marketing Teams to Work in HarmonyContent Marketing for Midsized Companies: Whom to Target, What to CreateAtri Chatterjee of Act-On Software on the New Generation of MarketersMarketing Automation: What It Is and Why You Need to Know
- Social Tools
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
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- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
For years we saw a move from a face-to-face, voice-to-voice communication into relationships taking place via text and social media. Now the generation who grew up communicating more by reading than hearing their friend's voices are using social apps to drive face-to-face meetings. Here is a round up of the apps bringing people together and how they're being monetized.
It might seem impossible, or at the very least challenging, to create an online community that’s capable of being monetized into an extra stream of revenue for you or your business. But with easy community building platforms like Follr, online community building is as easy as 1, 2, 3! Here are five great ideas for building communities that can save and make you extra cash.
When trying to promote your online community there can be a fine line between good-hearted self-promotion and down right spam. As an online community administrator, you need to be well aware of that line. It’s easy to spam unintentionally, which is what roughly half of spammers are guilty of, but the other half are just plain trolls who have no qualms about blasting out links left and right.
Add your community link to your business card and email signature. This is a great way to make all types of people aware of your community and a great conversation starter when you exchange business cards at networking events. For those of you who don’t already realize, business cards and resumes are slowly but surely becoming obsolete thanks to platforms like Follr and LinkedIn, so take advantage of email and add your link there too.
We are already wading deep in the postdigital waters; our relationships to digital have evolved from technological obsession to an interest in enhancing the human experience. Many of today’s digital brands have caught the mobile current and are working hard to navigate the streams carrying them into the multichannel, postdigital age. Brands that make customer experience their guide are in for a thrilling journey that just might lead them to an ocean of digital possibilities.
The low-down on six non profits doing incredible things thanks to their success with online community. Their donors, supporters, volunteers, and activists are moving, shaking, connecting and making it happen thanks to these rich and vibrant communities.
Here's our latest installment of SMT Shorts, a series that addresses your social media and marketing questions with concise, expert answers. This week, Stephanie Abrams and Courtney Spritzer, co-founders of the New York-based digital marketing and PR agency Socialfly, answered our crowdsourced questions on goals for social teams, an unusual recruitment tool, and good start-up advice.
If you are a business with an eCommerce store (selling products or services online) you may find it hard to prove to your customers that you can be trusted. Regardless of how the internet has evolved over the years, there are still a majority of “old school customers” who distrust online businesses. To get past this hurdle, you need to create human value online.
These days, online consumer reviews are by and large an accepted part of the landscape. Instead of stressing about what to do after a bad review, restaurants should actively go out and use social media marketing to grow, gain publicity and, crucially, get more bookings.
Take the time to identify potential members that already exhibit a passion for the topic around which your community is built. Reach out to them and tell them what you’d like to accomplish with your community efforts. They may be able to help with their own personal networks, and later help to organize the community.