Recent Posts

From Large Corporations to Startups, Work Is Becoming More Social

Kayla Minguez
Check out these two case studies to see how more organizations are meeting their employees' needs for social interaction during the workday.
From Large Corporations to Startups, Work Is Becoming More Social

Building the Business Case for Community

Vanessa DiMauro
In every corner of an organization, the idea of having an online community is brought up. But often, the idea remains just that – an idea – because starting the journey seems daunting. How should we begin to build the business case for it? How can we translate the hard-to-explain-and-grasp benefits of community into a comprehensive and convincing plan? What lessons can be learned from others who have succeeded? How can we report the value in business terms? To answer these questions and more, we are sharing a detailed roadmap to set you firmly on course!
Building the Business Case for Community

A Place Designers Can Call HOME

MegHan.Hunt
As the audience for interior and exterior design evolves, so has the method for reaching them. We live in a digital world where mobile technology, social media, and online videos rule. With a focus on content curation, The Design Network is the first ever crowd-sourced, broadband television network and online community for both professional interior designers and the modern DIY crowd.
A Place Designers Can Call HOME

Why Community Manager Should Be Your Association's Next Hire

maggielmcg
Startup community managers are part sociologists, part event planners, part product developers and they straddle many different roles to build a sense of fellowship among a product's users.
Why Community Manager Should Be Your Association's Next Hire

Social Startups: Spot.IM Frees Website Owners from External Social Platforms

shaybmoser
“While existing social networks provide an effective way for publishers to reach new users and drive traffic to their website, Spot.IM gives site owners the ability to keep those users, and the conversation they have, in the place where the content was created,” said Nadav Shoval, CEO and co-founder of the first distributed social network.
Social Startups: Spot.IM Frees Website Owners from External Social Platforms

3 Steps Toward Inspiring Your Community

BradJoe
Inspiration is the voice that drives change and radically destroys apathy. When people are inspired by your brand, there will be a literal behavioral shift followed by a change in an aspect of their life to conform to the idea that you have inspired them with.
3 Steps Toward Inspiring Your Community

Loyalty Is the Hidden Reward of Social Engagement

Randy Milanovic
If you’re looking for a quick fix to your online marketing challenges, social engagement and community building isn’t going to be the answer. If you’ve been waiting for a fun, ethical, and sustainable way to grow your company’s online presence as well as grow your loyal connections, though, there’s no better way to get started.
Loyalty Is the Hidden Reward of Social Engagement

How to Get the Most Value from Online Feedback

Isra Garcia
Some brands are overwhelmed by the amount of feedback they receive; they are rendered paralysed by it and they end up ignoring every type of input, thus disconnecting from their current customers, potential customers and other opportunities. In this post, I present a few ways to get the most value out of your online feedback.
How to Get the Most Value from Online Feedback

Google+ Social Media Marketing Secrets

bosmolskate
Learn the steps needed to have an active following on Google Plus. This will help your social media accounts as well as SEO rankings.
Google+ Social Media Marketing Secrets

Influence Is About Community and Relationships

brianfanzo
A community that trusts a brand and the influencer will be loyal and become it’s greatest advocates but that trust and loyalty are only possible when the brand understands the importance of community and relationships.
Influence Is About Community and Relationships