Recent Posts

Social Startups: Spot.IM Frees Website Owners from External Social Platforms

shaybmoser
“While existing social networks provide an effective way for publishers to reach new users and drive traffic to their website, Spot.IM gives site owners the ability to keep those users, and the conversation they have, in the place where the content was created,” said Nadav Shoval, CEO and co-founder of the first distributed social network.
Social Startups: Spot.IM Frees Website Owners from External Social Platforms

3 Steps Toward Inspiring Your Community

BradJoe
Inspiration is the voice that drives change and radically destroys apathy. When people are inspired by your brand, there will be a literal behavioral shift followed by a change in an aspect of their life to conform to the idea that you have inspired them with.
3 Steps Toward Inspiring Your Community

Loyalty Is the Hidden Reward of Social Engagement

Randy Milanovic
If you’re looking for a quick fix to your online marketing challenges, social engagement and community building isn’t going to be the answer. If you’ve been waiting for a fun, ethical, and sustainable way to grow your company’s online presence as well as grow your loyal connections, though, there’s no better way to get started.
Loyalty Is the Hidden Reward of Social Engagement

How to Get the Most Value from Online Feedback

Isra Garcia
Some brands are overwhelmed by the amount of feedback they receive; they are rendered paralysed by it and they end up ignoring every type of input, thus disconnecting from their current customers, potential customers and other opportunities. In this post, I present a few ways to get the most value out of your online feedback.
How to Get the Most Value from Online Feedback

Google+ Social Media Marketing Secrets

bosmolskate
Learn the steps needed to have an active following on Google Plus. This will help your social media accounts as well as SEO rankings.
Google+ Social Media Marketing Secrets

Influence Is About Community and Relationships

brianfanzo
A community that trusts a brand and the influencer will be loyal and become it’s greatest advocates but that trust and loyalty are only possible when the brand understands the importance of community and relationships.
Influence Is About Community and Relationships

Why Build an Online Community?

4Roads
While Social Media does have its place when building your community, there are other areas you need to focus on in order to connect on a deeper, more meaningful level. This article will show you where your attention needs to be drawn to and why it’s crucial to your on-going success.
Why Build an Online Community?

Which Side of the Twitter Algorithm Debate Are You On?

redpepperland
Twitter CFO Anthony Noto’s recent mention of platform changes that could take hold in 2015 has many users concerned about the integrity of the channel we know and love. Would you embrace the Twitter algorithm change, or are you up in arms?
Which Side of the Twitter Algorithm Debate Are You On?

Dreamforce 2014: Your Product Is Only as Good as Your Service

aberkson
There is a shift happening in the customer service community. Words like service, support and even call center are being replaced by new phrases like customer engagement and customer experience. The refrain recently has been “customer service is a marketing opportunity.”
Dreamforce 2014: Your Product Is Only as Good as Your Service

Future of Marketing Requires Wider Perspectives and Engaged Communities

Eric Melin
Brands need wider perspectives because the future of marketing won't look like advertising at all. Niche social communities can deliver personalized, experiential content and foster advocacy for the brands behind them.
Future of Marketing Requires Wider Perspectives and Engaged Communities