Recent Posts

Five Online Community Types: Which One Does Yours Fit Into?

laurajohnson1
When creating and building an online community it is important to put yourself in the members’ shoes and think about what he or she would want to gain from your community. Do they want knowledge? Connection? A quick laugh? In order to have an active and thriving group of members – or customers! - on your platform, it's best if your site fits into one of these five online community types.
Five Online Community Types: Which One Does Yours Fit Into?

The Importance of Community Trust

CraigThomler
Social media isn't just a reflection of the world - it is part of the world. How your organization conducts itself on social channels can significantly shape community views, creating a positive or negative impression.
The Importance of Community Trust

Are Groups Next on LinkedIn's Chopping Block?

maggielmcg
My advice if you’re using LinkedIn groups as either your organization’s private community platform or to generate leads or drive traffic to your business’s website or blog: start looking around for other options, because I would not be at all surprised if LinkedIn’s next announcement is that it’s getting rid of groups.
Are Groups Next on LinkedIn's Chopping Block?

What’s REALLY the Best Time to Post on Social Media?

adhutchinson
There are a heap of posts and infographics floating about the web that detail the best days and times to post to the various social media platforms. But while generic data can be useful and can provide you with a level of guidance, the generic audience they’re targeting with those times is not your audience.
What’s REALLY the Best Time to Post on Social Media?

Social Business and the Responsive Enterprise

Vanessa DiMauro
The Social Business era has arrived, and with it, individual customers now have a voice. “Listen to me,“ they shout from digital rooftops. “Meet my needs and exceed my expectations,” they demand – online and offline. They’re not passive recipients of products, services and one-way messaging any more. Since the dawn of commerce, businesses have tried to get closer to their customers. That day is here.
Social Business and the Responsive Enterprise

Secrets of Great Communities and Community Managers

Vanessa DiMauro
Superior online communities, those that achieve breakthrough results for their organizations, all share a common trait. Namely, they are treated as strategic initiatives and not campaigns, marketing programs, or skunk works efforts. Great communities are holistic, integrated initiatives that support an important business need.
Secrets of Great Communities and Community Managers

Patient Opinion Leaders Are the New Healthcare Influencers

Paul Tunnah
The pharmaceutical industry has historically invested enormous amounts of money into identifying and engaging with those medical influencers who can potentially make or break its new therapies. These ‘super influencer’ doctors, known as Key Opinion Leaders are the ones other prescribers look to for guidance.
Patient Opinion Leaders Are the New Healthcare Influencers

7 Ways to Be a Kicka** Blogger

sueyoungmedia
Kick-ass bloggers are clear on their expertise, niche, and passion. They don’t panic and lie awake at night trying to figure out their niche. They know they are the sum of all their experiences. They look at their professional and personal journeys and know what instinctively feels right. Lack of passion leads to lack of clarity.
7 Ways to Be a Kicka** Blogger

How Niche Social Networking Sites Empower New Industries

SocialMktgFella
Traditional, trade, and professional industries often miss out on social media marketing due to misconceptions about the efficacies of social media netoworks, a lack of guidance, certain ethical restrictions, and overall uncertainty in how to implement a policy when using such tools. A handful of industry disruptors are changing that.
How Niche Social Networking Sites Empower New Industries

Content is Only as Good as Its Shareability

BradJoe
It’s no secret that inbound marketing has become exceedingly popular over the past several years. “78% of chief marketing officers think custom content is the future of marketing.” What makes this so interesting is that the increase in demand for superior content relies on one factor exclusively; social media.
Content is Only as Good as Its Shareability