Recent Posts

How Visit Philly Crowdsources its Next Ad Campaign

gonzogonzo
In the travel marketing vertical, destinations are usually amongst the leaders in terms of innovation and trying out new tactics. It boils down to the very core of their role: they represent various stakeholders.
How Visit Philly Crowdsources its Next Ad Campaign

25 Copywriting Mistakes Website Owners Make

expresswriters
Picture this: it’s your best friend’s wedding. The two of you have been best buddies since grade school. You’ve been through it all. You’ve seen each other weather the best and worst of what life has thrown your respective ways...
25 Copywriting Mistakes Website Owners Make

The Good, Bad, and Ugly of Social Media Automation

Mark Lerner
Are social media and marketing automation mutually exclusive? It’s a question every marketer should ask him or herself. On the face of it, the words “automation” and “social” in the same sentence seem a little counterintuitive.
The Good, Bad, and Ugly of Social Media Automation

Do Multiple Authors Create Better Marketing Content?

cryan
In a prior life, I worked for a CEO who fancied himself a great writer, and he liked to demonstrate this by essentially re-writing my email copy. Since I have a good track record at getting responses, this was not a pleasant experience.
Do Multiple Authors Create Better Marketing Content?

7 Website Tips to Attract More Shoppers to Your Pages

GeorgeGlover
You’ve probably invested a lot of blood, sweat, and tears into the creation of your store’s website, but if no one knows about your site, how can they possibly buy from you? Here are the seven website tips for attracting shoppers to your website.
7 Website Tips to Attract More Shoppers to Your Pages

Why Facebook Advertising is Winning

benharper87
Facebook advertising has made a raft of changes over the past 2 years that have made it a fantastic platform. Now, the results are also standing up to scrutiny and in many cases Facebook advertising is outperforming Google AdWords in terms of conversions. Find out how to achieve this and why this is occuring in this post.
Why Facebook Advertising is Winning

The New Rules of Social: Mobile First & Pay to Play

pdavis
We’re halfway through 2014 and it goes without saying that a lot has happened this year in social. We’ve all been witness to these as they’ve happened. To go over every thing that has taken place would take more than just a blog post. So where is social leading us from here?
The New Rules of Social: Mobile First & Pay to Play

The New Oprah? Facebook Takes the Transparent Route Instead

Aaron Perlut
As Facebook requires brand pages to pay up for visibility, in spite of its other transparency transgressions, it has wisely taken the road that old-line media staples like Oprah Winfrey and Ellen DeGeneres did not.
The New Oprah? Facebook Takes the Transparent Route Instead

Playful Design vs. Game-Inspired Design

daverage
When I first started to describe Game Thinking, I talked about gameful design or game-inspired design. Part of me was always split about what I really meant. These ideas were based on user interface more than anything.
Playful Design vs. Game-Inspired Design

Writing for Social Media: Building a Fiction We Believe In

LaurentFrancois
Whereas most social media experts focus on transparency and require authenticity, most successful brands are actually the ones who make us believe in a fiction.
Writing for Social Media: Building a Fiction We Believe In