Recent Posts

Before You Invest in Online Advertising, Do This!

Jim Belosic
There are lots of small business owners and yes, even marketers, who believe online advertising is not worth the spend. For a long time, I was one of those marketers. Then I read Mark Schaefer’s article, “Content Shock: Why Content Marketing Is Not a Sustainable Strategy,” and my thinking about online ads started to change.
Before You Invest in Online Advertising, Do This!

The Power of Real Time Marketing

danmag
Keeping in touch with current events is paramount in today's social world, showing your followers that you know what is going on in the world helps them feel closer to you as a brand. That's why the power of "Real Time Marketing" is important.
The Power of Real Time Marketing

Google Is Changing the Close Variant Matching Option in AdWords

kepping
Currently, advertisers have the option to include or exclude close variant matching to exact and phrase match keywords in Google AdWords, but starting in late September, that’s going to change.
Google Is Changing the Close Variant Matching Option in AdWords

Globalbility: Generating Creative Ideas with the Ability to Be Understood Globally

Acase14
In today's global world, we need to ensure more than ever our creative ideas can span cultures. Here are some things to think about as we generate big thinking that goes across borders.
Globalbility: Generating Creative Ideas with the Ability to Be Understood Globally

Without This Your Marketing Success Is Doubtful

SueCockburn
Persistence plays an important part in successful marketing. Without it businesses may jump from one type of marketing strategy to another, trying build their business but not allowing sufficient time for their marketing initiatives to payoff.
Without This Your Marketing Success Is Doubtful

5 Social Media Tips for Business Owners

PaisleyHansen
While social media has been around for a couple of years, many business owners are still not using it to its maximum potential. The beauty of social media is that you can use it many different ways from networking with other business owners, promoting a brand, targeting a specific demographic, to keeping in touch with existing customers. Here are five social media tips that you can use to grow your business.
5 Social Media Tips for Business Owners

The Difference Between Content Marketing and Advertising

rsj8000
Content marketing is quite different from traditional advertising, and the same rules don’t apply.
The Difference Between Content Marketing and Advertising

Generate High Quality Sales Leads Easily with Twitter

jordanskole
Twitter cards are a lucrative source of really high quality sales leads for your organization. The secret is creating hyper-targeted campaigns, here's how.
Generate High Quality Sales Leads Easily with Twitter

Fact or Fiction: Sales Techniques and Lessons from Snopes

Koka Sexton
Snopes has established itself as the premier source for urban legends and myths – and while most are debunked or resolved, some still live on as conspiracy theories. Here are some examples of sales-related urban legends on the Snopes website, and what sales techniques teams can take from these stories.
Fact or Fiction: Sales Techniques and Lessons from Snopes

10 Tips for Optimal AdWords Campaign Settings

CarolineMelberg
Campaign settings are pretty basic, but many times we overlook a basic thing and wonder why things aren’t going as smoothly as we anticipated. Here’s a quick rundown of his idea of the basics.
10 Tips for Optimal AdWords Campaign Settings