Recent Posts

Why Facebook Advertising is Winning

benharper87
Facebook advertising has made a raft of changes over the past 2 years that have made it a fantastic platform. Now, the results are also standing up to scrutiny and in many cases Facebook advertising is outperforming Google AdWords in terms of conversions. Find out how to achieve this and why this is occuring in this post.
Why Facebook Advertising is Winning

The New Rules of Social: Mobile First & Pay to Play

pdavis
We’re halfway through 2014 and it goes without saying that a lot has happened this year in social. We’ve all been witness to these as they’ve happened. To go over every thing that has taken place would take more than just a blog post. So where is social leading us from here?
The New Rules of Social: Mobile First & Pay to Play

The New Oprah? Facebook Takes the Transparent Route Instead

Aaron Perlut
As Facebook requires brand pages to pay up for visibility, in spite of its other transparency transgressions, it has wisely taken the road that old-line media staples like Oprah Winfrey and Ellen DeGeneres did not.
The New Oprah? Facebook Takes the Transparent Route Instead

Playful Design vs. Game-Inspired Design

daverage
When I first started to describe Game Thinking, I talked about gameful design or game-inspired design. Part of me was always split about what I really meant. These ideas were based on user interface more than anything.
Playful Design vs. Game-Inspired Design

Writing for Social Media: Building a Fiction We Believe In

LaurentFrancois
Whereas most social media experts focus on transparency and require authenticity, most successful brands are actually the ones who make us believe in a fiction.
Writing for Social Media: Building a Fiction We Believe In

Finding Your Audience on Facebook [INFOGRAPHIC]

svenhamberg
Facebook's options for building a target audience for your advertising campaigns can be a bit of a jungle. In this infographic you'll find all currently available targeting options mapped out to make your next audience setup a little bit easier.
Finding Your Audience on Facebook [INFOGRAPHIC]

3 Online Consumers You’ll Encounter and How to Market to Them

Samantha Pena
When you market your business online, it can often be difficult to get constant engagement and high conversions, because it all depends on your audience. Here are the three most common types of online consumers you will face and how you can tweak your strategy to market to them more effectively.
3 Online Consumers You’ll Encounter and How to Market to Them

Paid Social Ads Work Despite Consumer Perceptions

Sara Flick
A new study shows that the public doesn’t think social media advertising on platforms such as Facebook and Twitter are making an impact. But if polls were to look at customer behavior or compare the actions of users shown an ad versus those that were not, the survey results would look much different.
Paid Social Ads Work Despite Consumer Perceptions

How Air Guitar Became a Template for All My Creative Marketing Strategy

Eric Melin
"In late 2012, I embarked on the biggest creative challenge of my life. Ten months later, I would be crowned the World Champion of Air Guitar." Take a cue from the world champion of competitive air guitar, who reverse engineered a winning routine in what has become a template for all creative marketing strategy going forward.
How Air Guitar Became a Template for All My Creative Marketing Strategy

How eCommerce, Augmented and Virtual Reality Will Redefine the Retail Experience

Chris Horton
eCommerce; Augmented Reality (AR); Virtual Reality (VR): Three rapidly evolving digital technologies that have long held the theoretical promise of delivering more convenient, enhanced and immersive shopping experiences to consumers. However, speculative theory is fast turning into tangible reality.
How eCommerce, Augmented and Virtual Reality Will Redefine the Retail Experience