Recent Posts

Facebook: All Your Mobile Ad Revenue Are Belong to Us

larrykim
This past quarter, Facebook took in a whopping $3.6 billion in ad sales, 53% more than the same period last year. Clearly, holiday marketers jumped on the social PPC bandwagon this year, but an astonishing number of advertisers also went mobile.
Facebook: All Your Mobile Ad Revenue Are Belong to Us

Here Are 5 Underutilized Facebook Video Tactics You Probably Aren’t Using, But Should

unifiedsocial
2015 is undoubtedly the year of social video. So much so that the world’s largest social network has already made significant strides developing its strategy, more than tripling the amount of year over year video content in News Feeds worldwide. Here’s where advertisers may be missing out.
Here Are 5 Underutilized Facebook Video Tactics You Probably Aren’t Using, But Should

Newcastle Brown Ale's Creative Super Bowl Campaign

meganmpls
Priced out of Super Bowl advertising, Newcastle Brown Ale creates a digital campaign that draws attention to its brand and capitalizes on the buzz around the Big Game.
Newcastle Brown Ale's Creative Super Bowl Campaign

5 Ridiculously Powerful Facebook Ad Targeting Strategies

larrykim
Mastering your Facebook ad targeting strategy gets you in front of very specific and often motivated segments of your audience, on the network where Americans religiously spend an average of 40 minutes of their day. Here are a few ridiculously powerful Facebook ad targeting strategies you probably haven’t heard of.
5 Ridiculously Powerful Facebook Ad Targeting Strategies

Is Carnival Ready for the Risk and Reward of Super Bowl Ads?

ChrisSyme
After many years of negative PR swamping the cruise industry, Carnival Cruise Lines is running a commercial during the Super Bowl. Any tie-in to social media is a huge risk, but could return an even larger reward if done well. Is Carnival ready?
Is Carnival Ready for the Risk and Reward of Super Bowl Ads?

Super Bowl Advertising: Emotional Engagement Beats Entertainment - Always

RobertPassikoff
The Super Bowl, one of the most-watched events in broadcasting, has long been a showcase for innovative advertising creativity, but in an attempt to level the ad playing field, marketers have increasingly moved to create up-front buzz for their ads, a tacit recognition that it’s a given their ads will get noticed – along with everyone else’s.
Super Bowl Advertising: Emotional Engagement Beats Entertainment - Always

Optimizing YouTube for Your Business

CompuKol
There are many different ways that you can reach your target audience online. You may choose to interact on several social media channels. Only you can decide which ones work the most effectively for you. You can also choose to use YouTube to post compelling videos. Videos will satisfy those target audience members who are visual.
Optimizing YouTube for Your Business

Advertising And The Super Bowl

CarolineMelberg
How many at last year’s Super Bowl party gave more attention to the ads than to the game? And how many marketers wondered if it was worth the megabucks being charged for a few seconds of glory during the hype surrounding one football game?
Advertising And The Super Bowl

3 Ways to Decrease Your Facebook Advertising Costs

unifiedsocial
Balancing a marketing budget can be a meticulous task — figuring out how to spend and how to save. Luckily, when it comes to Facebook, we’ve got a few tips that can make the process of saving some serious coin a little less complicated.
3 Ways to Decrease Your Facebook Advertising Costs

Consumer Biases: The Blemishing Effect

Omrich1
From ads in the newspaper to banners on websites, consumers quickly process advertising information to ease their decision making process. What if you could create a positive effect by using negative information about your products or services?
Consumer Biases: The Blemishing Effect