Recent Posts

Are You a Bad Client? Fix the Agency Relationship, Generate More Revenue

ylyons
Are your bad habits as a client ruining your agency relationship? Find out what you’re doing wrong, how it’s affecting your bottom line, and how to fix it.
Are You a Bad Client? Fix the Agency Relationship, Generate More Revenue

How to Increase Your YouTube Adsense Revenue

MatthewY
If goofballs like Smosh or drunks like Epic Meal Time can make stacks of cash off YouTube Adsense Revenue...why can't you? Read on for advice on how you can increase your YouTube Adsense Revenue, and make your channel more popular.
How to Increase Your YouTube Adsense Revenue

Ten Myths About Baby Boomers on Social Media

adrienne_grubb
Baby boomers are a wealthy and tech-savvy audience, often dismissed by advertisers. In this post, we challenge misconceptions about the over 50s on social media.
Ten Myths About Baby Boomers on Social Media

The Pillars of Online Marketing Success in 2014 and Beyond

maddiegrant
As the online marketplace continues to evolve at rapid pace, there are certain tried and true principles and activities that form the foundation of winning marketing campaigns and delivering products and services that sell.
The Pillars of Online Marketing Success in 2014 and Beyond

SMT Shorts: Laurent Francois on Fan Engagement and Branding

carianneking
In this week's SMT Shorts, we met with Best Thinker Laurent Francois, Executive Creative Strategist and Founder, RE-UP Agency, to hear his thoughts on how to keep fans on Facebook Fanpages, what luxury brands can teach the rest of us, and - in French! - how foreign brands can make their foreignness an asset.
SMT Shorts: Laurent Francois on Fan Engagement and Branding

The Five Rules of Improv That Will Make You a Better Advertiser

TravisS
What do improv and advertising have in common? Quite a lot, it seems. In fact, I believe improv has given me a set of tools that gives me a serious advantage in the advertising game. It took me twenty-plus years of training, over a thousand performances, and fairly regular bouts of onstage embarrassment to formulate these five tools at the intersection of improv and advertising.
The Five Rules of Improv That Will Make You a Better Advertiser

5 Things Moms Want to Stop Hearing from Brands

Amie Reardon
Moms want to stop being generalized by brands and advertisers, and instead be thought of as having unique perspectives, experiences, likes and dislikes. These unique differences identify them as both a person and a mom, not just as a potential target audience. Here are five things moms want to stop hearing from brands.
5 Things Moms Want to Stop Hearing from Brands

Future of Marketing Requires Wider Perspectives and Engaged Communities

Eric Melin
Brands need wider perspectives because the future of marketing won't look like advertising at all. Niche social communities can deliver personalized, experiential content and foster advocacy for the brands behind them.
Future of Marketing Requires Wider Perspectives and Engaged Communities

The One Thing Every Brand Needs to Build Trust

RohitBhargava
Despite what advertising tells you, supermodels don’t generally eat mile-high bacon burgers. Yet this is exactly the type of fabricated reality we have come to expect from marketing. It is no wonder brands and advertising continually rate dramatically low on every survey of trusted forms of communication among consumers. So how can we stop the bad habits that have put us in this situation and change the way we approach marketing?
The One Thing Every Brand Needs to Build Trust

What’s Behind Hubspot’s IPO and Infusionsoft's $55 Million Financing?

danfreeman
Two huge events shook the world of marketing technology last week and demonstrated the continued determination to harness marketing data to improve marketing and sales processes. On October 6th, Infusionsoft―makers of marketing automation software serving the small business sector―announced a new $55 million round of funding.
What’s Behind Hubspot’s IPO and Infusionsoft's $55 Million Financing?