Technology & Data
- Big Data
- Tech & Innovation
How to Get Your Sales and Marketing Teams to Work in HarmonyContent Marketing for Midsized Companies: Whom to Target, What to CreateAtri Chatterjee of Act-On Software on the New Generation of MarketersMarketing Automation: What It Is and Why You Need to Know
- Social Tools
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
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The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
How to identify vital moments where to capture your customer during that moment of truth, the time when a consumer shows that they are intent on purchasing something.
This year, for the second consecutive year, Univision won the July 2014 sweeps, beating out ABC, CBS, FOX and NBC. For us at Univision, social is an important part of our strategic approach to drive discovery and engagement in a very competitive media landscape. Univision is focused on driving digital audience development and direct monetization.
Sponsored content is the latest revenue opportunity for traditional publishing, raising the age-old question of church and state. This article dives into what sponsored content is and the ethics surrounding it, and why it matters to marketers and publishing.
Statistics tell us that people spend an average time of 16 hours per month on the internet – that’s a global internet population average. If we want to take advantage of the world’s massive population online, we must be able to write content that crosses cultural and linguistic barriers. Though that may seem ambitious, there are a couple of ways we can do so.
When developing a marketing plan, it's best to consider all your available options. Here's a list of 99 tactics that every marketing should consider when constructing a plan. Remember to make sure tactics are integrated and aligned with your brand.
Social media is one of the most effective methods brands use to get long term, brand loyal customers, yet many still drop the ball. To help them pick it up and run with it, I asked 9 of the world's leading social media marketing experts to reveal the most critical social media content mistakes brands make. After all, content is social media's backbone, and mistakes there will cripple a brand's social efforts. Here's how to avoid them.
More than a dozen statistics show email marketing is alive and well today. However, consumer apathy, spam filters, Gmail changes, and social media competition have plagued its reign. It’s about to hit a new low (again) by the arrival of a top-performing channel that has been around for less than a year. Web push notifications are here to help marketers usher in a new era of content distribution. Until recently, push notifications were not available for the web; push was limited to mobile apps. But now brands can use them with their websites. And just as push notifications have been a high-performing engagement tool of mobile apps, early performance indicators suggest web push is delivering that same power to websites.
As Facebook moves toward a paid marketing model, Facebook advertising is crucial to your success in 2014 and beyond. Today I am going to let you in on three proven Facebook Advertising strategies that will help you maximise your social media return on investment.
In the wake of John Oliver’s epic rant against native advertising on his show, "Last Week Tonight" (second video, below), Robin Carey and I sat down to discuss the implications. We talked about whether or not Oliver’s claims were justified, as well as the challenges and opportunities that native advertising presents to media brands and advertisers alike.
When it comes to social media marketing and online marketing in general, the images you choose sometimes have more impact than the content of the post.