Recent Posts

The Moment of Truth: Best Practices For Discovering More Moments to Engage

Bernadette Coleman
How to identify vital moments where to capture your customer during that moment of truth, the time when a consumer shows that they are intent on purchasing something.
The Moment of Truth: Best Practices For Discovering More Moments to Engage

Can Social Save Television?

kconroy
This year, for the second consecutive year, Univision won the July 2014 sweeps, beating out ABC, CBS, FOX and NBC. For us at Univision, social is an important part of our strategic approach to drive discovery and engagement in a very competitive media landscape. Univision is focused on driving digital audience development and direct monetization.
Can Social Save Television?

Sponsored Content Is the New Black, But Is It Ethical?

Leslie Nuccio
Sponsored content is the latest revenue opportunity for traditional publishing, raising the age-old question of church and state. This article dives into what sponsored content is and the ethics surrounding it, and why it matters to marketers and publishing.
Sponsored Content Is the New Black, But Is It Ethical?

How to Make Content That Crosses Cultural and Linguistic Borders

mishkatolentino
Statistics tell us that people spend an average time of 16 hours per month on the internet – that’s a global internet population average. If we want to take advantage of the world’s massive population online, we must be able to write content that crosses cultural and linguistic barriers. Though that may seem ambitious, there are a couple of ways we can do so.
How to Make Content That Crosses Cultural and Linguistic Borders

99 Tactics Every Marketer Should Know

ThomasJArmitage
When developing a marketing plan, it's best to consider all your available options. Here's a list of 99 tactics that every marketing should consider when constructing a plan. Remember to make sure tactics are integrated and aligned with your brand.
99 Tactics Every Marketer Should Know

9 Social Media Leaders Reveal Brands' Biggest Social Media Content Mistakes

Steve Faber
Social media is one of the most effective methods brands use to get long term, brand loyal customers, yet many still drop the ball. To help them pick it up and run with it, I asked 9 of the world's leading social media marketing experts to reveal the most critical social media content mistakes brands make. After all, content is social media's backbone, and mistakes there will cripple a brand's social efforts. Here's how to avoid them.
9 Social Media Leaders Reveal Brands' Biggest Social Media Content Mistakes

Web Push Notifications: A New Era of Content Distribution

shaybmoser
More than a dozen statistics show email marketing is alive and well today. However, consumer apathy, spam filters, Gmail changes, and social media competition have plagued its reign. It’s about to hit a new low (again) by the arrival of a top-performing channel that has been around for less than a year. Web push notifications are here to help marketers usher in a new era of content distribution. Until recently, push notifications were not available for the web; push was limited to mobile apps. But now brands can use them with their websites. And just as push notifications have been a high-performing engagement tool of mobile apps, early performance indicators suggest web push is delivering that same power to websites.
Web Push Notifications: A New Era of Content Distribution

Super Effective Facebook Advertising

Alex Dorman
As Facebook moves toward a paid marketing model, Facebook advertising is crucial to your success in 2014 and beyond. Today I am going to let you in on three proven Facebook Advertising strategies that will help you maximise your social media return on investment.
Super Effective Facebook Advertising

Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]

Simon Pearce
In the wake of John Oliver’s epic rant against native advertising on his show, "Last Week Tonight" (second video, below), Robin Carey and I sat down to discuss the implications. We talked about whether or not Oliver’s claims were justified, as well as the challenges and opportunities that native advertising presents to media brands and advertisers alike.
Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]

Are Online Marketing Images More Important Than Actual Content?

TheMarketingOne
When it comes to social media marketing and online marketing in general, the images you choose sometimes have more impact than the content of the post.
Are Online Marketing Images More Important Than Actual Content?