The Worst Content Marketing Is What Everybody Else Is Doing: How to Get Ahead and Stay ThereContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the PlatformRise of Social Media in Ecommerce [INFOGRAPHIC]How eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
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Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
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3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
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Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
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Facebook advertising has made a raft of changes over the past 2 years that have made it a fantastic platform. Now, the results are also standing up to scrutiny and in many cases Facebook advertising is outperforming Google AdWords in terms of conversions. Find out how to achieve this and why this is occuring in this post.
We’re halfway through 2014 and it goes without saying that a lot has happened this year in social. We’ve all been witness to these as they’ve happened. To go over every thing that has taken place would take more than just a blog post. So where is social leading us from here?
As Facebook requires brand pages to pay up for visibility, in spite of its other transparency transgressions, it has wisely taken the road that old-line media staples like Oprah Winfrey and Ellen DeGeneres did not.
When I first started to describe Game Thinking, I talked about gameful design or game-inspired design. Part of me was always split about what I really meant. These ideas were based on user interface more than anything.
Whereas most social media experts focus on transparency and require authenticity, most successful brands are actually the ones who make us believe in a fiction.
Facebook's options for building a target audience for your advertising campaigns can be a bit of a jungle. In this infographic you'll find all currently available targeting options mapped out to make your next audience setup a little bit easier.
When you market your business online, it can often be difficult to get constant engagement and high conversions, because it all depends on your audience. Here are the three most common types of online consumers you will face and how you can tweak your strategy to market to them more effectively.
A new study shows that the public doesn’t think social media advertising on platforms such as Facebook and Twitter are making an impact. But if polls were to look at customer behavior or compare the actions of users shown an ad versus those that were not, the survey results would look much different.
"In late 2012, I embarked on the biggest creative challenge of my life. Ten months later, I would be crowned the World Champion of Air Guitar." Take a cue from the world champion of competitive air guitar, who reverse engineered a winning routine in what has become a template for all creative marketing strategy going forward.
eCommerce; Augmented Reality (AR); Virtual Reality (VR): Three rapidly evolving digital technologies that have long held the theoretical promise of delivering more convenient, enhanced and immersive shopping experiences to consumers. However, speculative theory is fast turning into tangible reality.