Recent Posts

Social Startups: Viewbix Turns Your Videos Into Ads, Converting Viewers Into Customers

shaybmoser
“Having spent a number of years in the digital video space, we saw there was a huge opportunity to work with companies who understand a video’s performance is tracked by more than just views,” said Jonathan Stefansky, co-founder and CEO of the Israel-based platform, Viewbix.
Social Startups: Viewbix Turns Your Videos Into Ads, Converting Viewers Into Customers

What I Learned About Advertising on My Trip to India

Denise Wakeman
I just returned from a two week adventure in India. It was beautiful, challenging, chaotic and fabulous. The other night while suffering from extreme jet lag and unable to sleep, I was thinking about the upcoming Facebook Ad program and it hit me that we can learn a lot from the business owners in India.
What I Learned About Advertising on My Trip to India

Using Data for Better Social Retargeting

GilAllouche
Retargeting on social media is quickly becoming common practice. Using data wisely may be the key to navigating the line between creepy and effective.
Using Data for Better Social Retargeting

Don't Blame Facebook: It Is Simply Killing What was Always a Stupid Idea

RichardStacy
Let’s be honest: Using a brand Facebook page to reach your consumer audience was always a stupid idea. Organic reach, as it is now called, has always been a waste of time. It hasn’t been Facebook and its actions over time which has made it so.
Don't Blame Facebook: It Is Simply Killing What was Always a Stupid Idea

How The Digital Industry Has Changed Recruitment Advertising

Lauren Riley
The world of recruitment advertising has evolved dramatically over time. Traditionally, a company would put up a job advert on a noticeboard in the job centre, or in the local newspaper, and people would mail their applications over to the hiring manager. Fast forward to the birth of the internet which turned recruitment on its head.
How The Digital Industry Has Changed Recruitment Advertising

6 Steps to Minimize Spam

Sector45
If email is a part of your business then you are undoubtedly also dealing with spam. It’s probably clogging up your Inbox and, depending on how public you have made your email address and how long you have had your email address, you may be getting dozens of junk emails every day.
6 Steps to Minimize Spam

Facebook Have You Tied in a Knot? Get Used To It!

Mike_Velocity
WHACK! That was sound of Facebook slapping marketers across the face with another algorithm change that will see a further reduction of ‘promotional’ content in people’s newsfeed.
Facebook Have You Tied in a Knot? Get Used To It!

Ways To Add Muscle To Your Facebook Marketing

bigcouchmedia
Have you spent hundreds of dollars on and offline to get likes and still no one sees your content? You aren’t alone. Facebook’s algorithm can be very tricky.
Ways To Add Muscle To Your Facebook Marketing

Facebook to Brands: Our Relationship is Changing

mattrhodes
As part of Facebook’s ongoing tweaks to what posts appear in your newsfeed, it has announced that it is to reduce the amount of “overly promotional” posts that we see. They want to reduce the extent to which organic posts by brands are, in essence, being used as ads.
Facebook to Brands: Our Relationship is Changing

Google Is Stealing Your Traffic Again: Will Shopping Ads Be the Knowledge Graph of Paid Search?

larrykim
Is Google Shopping becoming a competitor to retailers? It would appear that's a real possibility.
Google Is Stealing Your Traffic Again: Will Shopping Ads Be the Knowledge Graph of Paid Search?