Recent Posts

10 Tips for Optimal AdWords Campaign Settings

CarolineMelberg
Campaign settings are pretty basic, but many times we overlook a basic thing and wonder why things aren’t going as smoothly as we anticipated. Here’s a quick rundown of his idea of the basics.
10 Tips for Optimal AdWords Campaign Settings

Too Many Advertisers Are Talking, Not Enough Are Listening

Sean McCaffrey
It doesn’t do you any good to have 200,000 likes or followers or friends if no one is reading your content. How do you engage with people? Instead of just monologuing?
Too Many Advertisers Are Talking, Not Enough Are Listening

Reminders, Screenshots and Real-Time Action Are Social Media Musts for Reviews

Kayla Minguez
What social media strategies are getting companies reviews today? Using screenshots, real-time responses and providing reminders about reviews are some to the most effective.
Reminders, Screenshots and Real-Time Action Are Social Media Musts for Reviews

SMT Shorts: Linda Descano of Citi

carianneking
Welcome to a recap of this week's SMT Shorts, a series that addresses your social media and marketing questions with concise, expert answers. This week, we were fortunate to have Linda Descano, managing director and head of content and social at Citi, here to talk about social customer service, advertising versus content marketing, and how to build a brand voice.
SMT Shorts: Linda Descano of Citi

Are You Putting All Your Marketing Eggs in One Basket?

SueCockburn
Social media on its own is unlikely to build our business – unless it is the place all our customers hang out. For most businesses, that is not the case.
Are You Putting All Your Marketing Eggs in One Basket?

The Moment of Truth: Best Practices For Discovering More Moments to Engage

Bernadette Coleman
How to identify vital moments where to capture your customer during that moment of truth, the time when a consumer shows that they are intent on purchasing something.
The Moment of Truth: Best Practices For Discovering More Moments to Engage

Can Social Save Television?

kconroy
This year, for the second consecutive year, Univision won the July 2014 sweeps, beating out ABC, CBS, FOX and NBC. For us at Univision, social is an important part of our strategic approach to drive discovery and engagement in a very competitive media landscape. Univision is focused on driving digital audience development and direct monetization.
Can Social Save Television?

Sponsored Content Is the New Black, But Is It Ethical?

Leslie Nuccio
Sponsored content is the latest revenue opportunity for traditional publishing, raising the age-old question of church and state. This article dives into what sponsored content is and the ethics surrounding it, and why it matters to marketers and publishing.
Sponsored Content Is the New Black, But Is It Ethical?

How to Make Content That Crosses Cultural and Linguistic Borders

mishkatolentino
Statistics tell us that people spend an average time of 16 hours per month on the internet – that’s a global internet population average. If we want to take advantage of the world’s massive population online, we must be able to write content that crosses cultural and linguistic barriers. Though that may seem ambitious, there are a couple of ways we can do so.
How to Make Content That Crosses Cultural and Linguistic Borders

99 Tactics Every Marketer Should Know

ThomasJArmitage
When developing a marketing plan, it's best to consider all your available options. Here's a list of 99 tactics that every marketing should consider when constructing a plan. Remember to make sure tactics are integrated and aligned with your brand.
99 Tactics Every Marketer Should Know