Recent Posts

Local Marketing Gets a Toy

CarolineMelberg
Yelp is ten years old and they gave everybody else a gift to celebrate, a new toy called Yelp Trends. Now I know it’s a serious tool because it is a decade of data, but is it fun.
Local Marketing Gets a Toy

7 Website Tips to Attract More Shoppers to Your Pages

GeorgeGlover
You’ve probably invested a lot of blood, sweat, and tears into the creation of your store’s website, but if no one knows about your site, how can they possibly buy from you? Here are the seven website tips for attracting shoppers to your website.
7 Website Tips to Attract More Shoppers to Your Pages

How Omni-Channel Marketing Shapes the New Buyer's Journey

danielnewmanUV
With the rapid growth of digital consumption and what seems like daily proliferation of social media channels, marketers are faced with more choices than ever when considering how they want to reach the consumer. From their cell phone to the desktop to an in store visit, we are entering an omni-channel world, where consumers seek an omni-channel experience.
How Omni-Channel Marketing Shapes the New Buyer's Journey

Facebook Testing a Way for Users to Buy Products on the Platform

RGBSocial
Facebook announced late last week that they are testing a new method for people to discover and buy products directly on the platform, and there’s good reason to be excited for this potential new feature.
Facebook Testing a Way for Users to Buy Products on the Platform

4 Tips for How to Use YouTube for eCommerce

StoreYa
YouTube is an amazing and often under-utilized social platform for eCommerce and small business owners. By following a few simple steps, any business can get running on YouTube and start reaping the benefits it can provide.
4 Tips for How to Use YouTube for eCommerce

E-commerce Start-ups to Look Out for in 2014

mp176
Many of the reputable companies have physical shops spread worldwide along with their online presence, while others only exist on the web. Whether they are tangible or intangible, they have developed in a mammoth scale to drive consumers to purchase from them, making it difficult for start-ups to compete and survive in this fast-paced millennium.
E-commerce Start-ups to Look Out for in 2014

How eCommerce, Augmented and Virtual Reality Will Redefine the Retail Experience

Chris Horton
eCommerce; Augmented Reality (AR); Virtual Reality (VR): Three rapidly evolving digital technologies that have long held the theoretical promise of delivering more convenient, enhanced and immersive shopping experiences to consumers. However, speculative theory is fast turning into tangible reality.
How eCommerce, Augmented and Virtual Reality Will Redefine the Retail Experience

How to Create a WordPress-Driven eCommerce Website

Ivan Dimitrijevic
WordPress, regardless of its popularity as a CSM for general use, has always been overshadowed by other, more specialized eCommerce platforms like Magento and Shopify. Thanks to the large community of followers, users and developers that WordPress has built around it, this is slowly changing.
How to Create a WordPress-Driven eCommerce Website

eCommerce Marketing Advice from Top Industry Experts [INFOGRAPHIC]

Irfan Ahmad
eCommerce marketing is both and art and science. To help you refine your perspective, the folks at referralcandy have studied dozens of interviews with successful eCommerce entrepreneurs and picked out the most relevant bits. "In the old world, you devoted 30% of your time to building a great service and 70% of your time to be shouting about it."
eCommerce Marketing Advice from Top Industry Experts [INFOGRAPHIC]

3 Ways to Supercharge Your E-commerce Email Strategy

sherrychao
A person’s email address may be the most valuable piece of info an e-commerce company can know about a customer. It is a method of delivering important info and a means of learning more about a subscriber, e.g. when, where and with what do they open email.
3 Ways to Supercharge Your E-commerce Email Strategy