Recent Posts

eCommerce Trends and Predictions for 2015

Peter Muhlmann
Showrooming continues to increase in importance for the retail industry, but not in the way many businesses initially feared. Although 46% of shoppers admit to visiting stores before buying products online, 69% of shoppers first research goods online before visiting a bricks-and-mortar store to make a purchase, a practice now called “reverse showrooming” or “webrooming."
eCommerce Trends and Predictions for 2015

How eCommerce Brands Recreate the Offline Christmas Experience Online

Sofie De Beule
Christmas time is by far the biggest sales period of the year. As opposed to "offline shopping," there are no inviting, creative window displays or in-store experiences to attract potential buyers. So, how can eCommerce brands make sure to attract plenty of visitors and boost customer engagement? Here are 3 highly popular eCommerce brands that managed to create an equally (or even more) rewarding and valuable Christmas experience online.
How eCommerce Brands Recreate the Offline Christmas Experience Online

How to Create a Buyer Persona

StoreYa
A buyer persona (also known as a customer persona) is a generalization, based on various parameters, of what an ideal customer should be. Businesses can use buyer personas to improve their marketing, product development, and more. This posts outlines how a business should go about creating a buyer persona, while displaying each step on an example eCommerce store.
How to Create a Buyer Persona

New Social Media Commerce Tools Will Have Bigger Role in 2015

Daniel Green
Businesses are faced with the reality that dominant social media platforms have become oversaturated with content from businesses of all sizes, with brands generating content faster than users can consume them. In response, Facebook and Twitter have both announced the arrival of new commerce tools, designed to give businesses a ‘call to action’ option that will help to drive sales through social media.
New Social Media Commerce Tools Will Have Bigger Role in 2015

Five Best Marketing Tricks These Shopping Sites Can Teach You

sudeep
Here is a comparative study of five shopping websites, to highlight the key factors that make them stand out in the e-commerce race. Read to find out how they make their online store generate better conversions.
Five Best Marketing Tricks These Shopping Sites Can Teach You

20+ Tips to Zoom Cyber Monday and Holiday Sales with Social Media Marketing

PamMoore
In this episode of the Social Zoom Factor podcast I share some solid strategies and tips to help you make the most of Cyber Monday and online holiday sales to improve your online presence and help you achieve your business and marketing goals. In addition, I provide tips to help you get your cyber house (online digital and social platform) in order and provide you with unique ideas for special offers that your target customers will want to act on!
20+ Tips to Zoom Cyber Monday and Holiday Sales with Social Media Marketing

How to Evaluate If Emerging Social Platforms Are Right for Your eCommerce Brand

jkotkins
With a seemingly endless amount of social networks and new ones popping up all the time, it can be hard to determine which ones are worth your company's time and energy. Here we highlight specific guidance on when you should consider marketing on these social platforms and when you shouldn’t.
How to Evaluate If Emerging Social Platforms Are Right for Your eCommerce Brand

How Mobile is Driving First-Time eCommerce Usage

David H Deans
Over the past 5 years, the scale of mobile commerce in its various forms has grown at a remarkable rate. As more mobile computing devices -- such as smartphones and media tablets -- became available for browsing online content, the mobile commerce marketplace thrived.
How Mobile is Driving First-Time eCommerce Usage

The Psychology of Online Reviews

JanVelsJensen
Discover the shopping psychology behind the interpretation of online reviews, and see reviews through your shoppers eyes.
The Psychology of Online Reviews

5 Cutting-Edge Ecommerce Techniques for Driving Sales Online

AllieFreeland
U.S. consumers will spend $327 billion online in 2016, so it is all-too imperative to drive sales through your website. If you need to grow your business earnings, here are five cutting-edge ecommerce techniques that will help you drive sales online:
5 Cutting-Edge Ecommerce Techniques for Driving Sales Online