Technology & Data
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthSandy Carter's 6 Social Business Lessons to Learn from Candy Crush5 Tips for Creating a Company Culture that Connects with Your Sweet Spot ClientsWhy Leadership Should Be a Collaborative Exercise
8 Internet User Statistics Every Small Business Should Know AboutCan't Find Time for Social Media? This Approach Will Help6 Ways to Turn Your Small Business into a Media Hub
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Beyond Engagement: Why Advocacy Is Always About the PeopleFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
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Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
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If you run an eCommerce website you need to be aware of the best marketing strategies and tools available to increase traffic and sales. The most basic strategies involve setting up eCommerce correctly in the first place so that it’s easy for customers to buy and you have integrated email marketing software and social media with your site to capture leads, send out reminders and engage with followers.
32% of online purchases are made over mobile. As smartphone and tablet activations continue to increase, mobile purchases will inevitably increase as well. One way to take advantage of this trend is by creating a user experience optimized for mobile that can transfer logged in states and user data seamlessly across multiple channels.
Social commerce, aka a purchase generated via social media networking website, is set to become the next best thing for online shopping. Social media networking use and growth is at an time high with users becoming more acquainted with the shopping experience through these channels.
Question: With so many options for social media and content marketing we are overwhelmed as to how we can maximize our online presence. Where should we start?
There’s hardly any online transaction these days that is not directly or indirectly influenced by social media. What your friends and trusted contacts say about a certain product or service often influences your purchase decisions. In fact, several studies suggest that social media impacts more than 50% of online transactions.
This past week, several mobile users reported the presence of a "Payments and Shipping" option on Twitter through it's Android app. While the option itself serves no function, as of this writing, it's safe to assume that the social media mogul will soon integrate some form of ecommerce onto its mobile platform and perhaps Twitter in general. What does this mean, though, for social networking as a whole?
China has recently surpassed the US to become the world’s largest eCommerce market and will maintain this leadership position for the next while. You can use two most popular Chinese social networks, WeChat and Weibo, to penetrate this market.
An eCommerce site which is experiencing high bounce rates, low conversion rates, and high shopping cart abandonment could have a problem with trust. People who don't trust the website that they are on will not make purchases. This post explores 21 tips for making an eCommerce website more trustworthy.
Last month, eMarketer released its 17-page Social eCommerce Roundup, exploring the impact that social media has in driving sales and brand awareness for retailers online. With over half (54%) of all US residents estimated to use social networking sites at least monthly this year, and the vast majority logging in to Facebook, the social media giant remains top of mind for eCommerce companies looking to boost their advertising reach. This post contains highlights from eMarketer's roundup of trends and stats, as well as bonus material from comScore's Pulse of the Online Shopper study.
If you are a business with an eCommerce store (selling products or services online) you may find it hard to prove to your customers that you can be trusted. Regardless of how the internet has evolved over the years, there are still a majority of “old school customers” who distrust online businesses. To get past this hurdle, you need to create human value online.