Recent Posts

5 Stats Every Ecommerce Business Should Know

PatrickSalyer
32% of online purchases are made over mobile. As smartphone and tablet activations continue to increase, mobile purchases will inevitably increase as well. One way to take advantage of this trend is by creating a user experience optimized for mobile that can transfer logged in states and user data seamlessly across multiple channels.
5 Stats Every Ecommerce Business Should Know

Social Commerce in the United States Is Picking Up Speed

anthonycarranza
Social commerce, aka a purchase generated via social media networking website, is set to become the next best thing for online shopping. Social media networking use and growth is at an time high with users becoming more acquainted with the shopping experience through these channels.
Social Commerce in the United States Is Picking Up Speed

Digital Business: 6 Focus Areas For Being Found Online

danielnewmanUV
Question: With so many options for social media and content marketing we are overwhelmed as to how we can maximize our online presence. Where should we start?
Digital Business: 6 Focus Areas For Being Found Online

6 Key Components of an Effective Social Commerce Strategy

jawadkhan86
There’s hardly any online transaction these days that is not directly or indirectly influenced by social media. What your friends and trusted contacts say about a certain product or service often influences your purchase decisions. In fact, several studies suggest that social media impacts more than 50% of online transactions.
6 Key Components of an Effective Social Commerce Strategy

What Does Ecommerce Mean for Social Media's Future?

Rob Sutter
This past week, several mobile users reported the presence of a "Payments and Shipping" option on Twitter through it's Android app. While the option itself serves no function, as of this writing, it's safe to assume that the social media mogul will soon integrate some form of ecommerce onto its mobile platform and perhaps Twitter in general. What does this mean, though, for social networking as a whole?
What Does Ecommerce Mean for Social Media's Future?

Use These 2 Social Networks to Tackle the World's Largest eCommerce Market

Ray Wang
China has recently surpassed the US to become the world’s largest eCommerce market and will maintain this leadership position for the next while. You can use two most popular Chinese social networks, WeChat and Weibo, to penetrate this market.
Use These 2 Social Networks to Tackle the World's Largest eCommerce Market

21 Little Ways to Build a Trustworthy eCommerce Website

StoreYa
An eCommerce site which is experiencing high bounce rates, low conversion rates, and high shopping cart abandonment could have a problem with trust. People who don't trust the website that they are on will not make purchases. This post explores 21 tips for making an eCommerce website more trustworthy.
21 Little Ways to Build a Trustworthy eCommerce Website

Satisfied Customers Promote Brands on Facebook More Than Any Other Social Network

Juliana Casale
Last month, eMarketer released its 17-page Social eCommerce Roundup, exploring the impact that social media has in driving sales and brand awareness for retailers online. With over half (54%) of all US residents estimated to use social networking sites at least monthly this year, and the vast majority logging in to Facebook, the social media giant remains top of mind for eCommerce companies looking to boost their advertising reach. This post contains highlights from eMarketer's roundup of trends and stats, as well as bonus material from comScore's Pulse of the Online Shopper study.
Satisfied Customers Promote Brands on Facebook More Than Any Other Social Network

Creating Human Value Online to Drive Sales

Warren Knight
If you are a business with an eCommerce store (selling products or services online) you may find it hard to prove to your customers that you can be trusted. Regardless of how the internet has evolved over the years, there are still a majority of “old school customers” who distrust online businesses. To get past this hurdle, you need to create human value online.
Creating Human Value Online to Drive Sales

5 Ways to Fix Shopping Cart Abandonment

sudeep
Shopping cart abandonment is the most devastating disaster that can hit an e-commerce business. Therefore, it is important to know the tricks to stop your visitors from abandoning your shopping cart. What are these tips and tricks? Let us find out.
5 Ways to Fix Shopping Cart Abandonment