Recent Posts

How to Measure PR in the Digital Age: The Kick-Butt Index

Shelley Pringle
We all understand intuitively what "kicking butt" represents for our particular brand or organization. But thanks to PR measurement expert Katie Delahaye Paine, we have a tool called the Kick-Butt Index (KBI) that allows us to measure PR in a way that's relevant for clients. Here’s why I believe the KBI is a good way to approach the evaluation and reporting of PR campaigns.
How to Measure PR in the Digital Age: The Kick-Butt Index

Understanding Branding Importance in Marketing Your Business

CompuKol
You may have heard something about marketing “branding,” but maybe you don’t truly understand what that that means exactly. Some people think branding is like positioning, but it is actually different.
Understanding Branding Importance in Marketing Your Business

The Difference Between Articles and Blogs

BeVisible
“Is there a difference between articles and blogs?” This was posed to me today by one of my clients and it is a really good question. So here’s a rundown of what I perceive to be the basic differences between articles and blogs.
The Difference Between Articles and Blogs

6 Ways to Use Social Media for Actionable Insight

HeatherBartel
Listening to what people say about you, your company or your brand using social media is just the beginning. Companies are moving beyond monitoring to leverage social media data for actionable insights to inform content, develop strategies and demonstrate real business value. With the right research team, here are six ways to use social media to reveal deeper insights to move the needle on your programs.
6 Ways to Use Social Media for Actionable Insight

Why Social Media Has Revolutionized Human Relations

thuff007
There’s scarcely an adult on the planet who hasn’t heard of social media and a whopping 74 percent of people who go online use at least one social networking service. It’s easier than ever to stay connected to the people we care about but what else has social media done for us and what does it mean for your brand? Plenty!
Why Social Media Has Revolutionized Human Relations

5 Examples of Online Reputation Screw-ups

Mike_Velocity
Ask yourself this: why would a customer share my content? You will likely come to the conclusion that quality is a key point here, but what use is good content if nobody has heard of you, or worse, if they don’t trust you? Not only does your content have to be worth sharing, your reputation must be trusted by users and built up by a solid online presence.
5 Examples of Online Reputation Screw-ups

Visual Content Widens the Branding and PR Gap

brandcottage
In a traditional sense, Public Relations practitioners have been wordsmiths; conveying written and (limited) visual messages to the public. PR pros have mainly used words and text to increase awareness and educate people about products, services, controversies, and causes.
Visual Content Widens the Branding and PR Gap

Deathwatch: Social Media Innovation is Not Dying

ShelHoltz
In the late 90s, some organization declared the World Wide Web over. The prediction of the web’s demise was based on the decline in the number of press releases announcing the launch of a new corporate website.
Deathwatch: Social Media Innovation is Not Dying

How Big Brands Build Social Media Engagement

ChrisSyme
We don’t have a social media dictionary…yet. Concepts like engagement and measurement mean many things to many people. We do have best practices per se, but even those seem subjective. We hear experts telling us we have to interact with all our fans, that social media is about one-on-one conversations, and that we need to be personal in order to be successful. So, can big brands really build social media engagement?
How Big Brands Build Social Media Engagement

The Convergence Imperative: Search Needs Social Media and Public Relations More Than Ever

Aaron Perlut
In the wake of major algorithmic updates named for adorable animals (Panda, Penguin, and Hummingbird, to name a few), there has inexplicably been another round of doomsayers decrying the value of SEO, claiming it is all but dead. Yes, SEO has changed, but it's never been more valuable.
The Convergence Imperative: Search Needs Social Media and Public Relations More Than Ever