Recent Posts

5 Examples of Online Reputation Screw-ups

Mike_Velocity
Ask yourself this: why would a customer share my content? You will likely come to the conclusion that quality is a key point here, but what use is good content if nobody has heard of you, or worse, if they don’t trust you? Not only does your content have to be worth sharing, your reputation must be trusted by users and built up by a solid online presence.
5 Examples of Online Reputation Screw-ups

Visual Content Widens the Branding and PR Gap

brandcottage
In a traditional sense, Public Relations practitioners have been wordsmiths; conveying written and (limited) visual messages to the public. PR pros have mainly used words and text to increase awareness and educate people about products, services, controversies, and causes.
Visual Content Widens the Branding and PR Gap

Deathwatch: Social Media Innovation is Not Dying

ShelHoltz
In the late 90s, some organization declared the World Wide Web over. The prediction of the web’s demise was based on the decline in the number of press releases announcing the launch of a new corporate website.
Deathwatch: Social Media Innovation is Not Dying

How Big Brands Build Social Media Engagement

ChrisSyme
We don’t have a social media dictionary…yet. Concepts like engagement and measurement mean many things to many people. We do have best practices per se, but even those seem subjective. We hear experts telling us we have to interact with all our fans, that social media is about one-on-one conversations, and that we need to be personal in order to be successful. So, can big brands really build social media engagement?
How Big Brands Build Social Media Engagement

The Convergence Imperative: Search Needs Social Media and Public Relations More Than Ever

Aaron Perlut
In the wake of major algorithmic updates named for adorable animals (Panda, Penguin, and Hummingbird, to name a few), there has inexplicably been another round of doomsayers decrying the value of SEO, claiming it is all but dead. Yes, SEO has changed, but it's never been more valuable.
The Convergence Imperative: Search Needs Social Media and Public Relations More Than Ever

JerkTech: The Unacceptable Face of Technology?

Chris Measures
The key point about JerkTech, is that they corner the market in publically available resources and then charge people for the privilege of using them.
JerkTech: The Unacceptable Face of Technology?

Celebrate Your Social Media Successes, but Don't Forget that Community Trust is the Key

CraigThomler
In June the Baltimore Police Department hit a milestone on Twitter, reaching 50,000 followers. In celebration of this, they released a video thanking the community.
Celebrate Your Social Media Successes, but Don't Forget that Community Trust is the Key

Playful Design vs. Game-Inspired Design

daverage
When I first started to describe Game Thinking, I talked about gameful design or game-inspired design. Part of me was always split about what I really meant. These ideas were based on user interface more than anything.
Playful Design vs. Game-Inspired Design

Why Social Media Is the New Face of PR [and How to Use It Effectively]

Kayla Minguez
Traditional PR is being phased out by social media, which means a big change for many industries. Here are a few tips to get you up to speed and teach you how to do social PR effectively.
Why Social Media Is the New Face of PR [and How to Use It Effectively]

PRs vs. Journalists: Battle Lines Drawn?

Chris Measures
A few weeks ago, BBC Economics Editor Robert Peston sparked a fierce (and ongoing) debate by warning of the power of the PR industry in setting and controlling the news agenda. His views were that the combination of a lack of resources at newspapers and the central position of PRs as gatekeepers was leading to a world where companies and their representatives dictated the agenda.
PRs vs. Journalists: Battle Lines Drawn?