- Content Marketing
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
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Ask yourself this: why would a customer share my content? You will likely come to the conclusion that quality is a key point here, but what use is good content if nobody has heard of you, or worse, if they don’t trust you? Not only does your content have to be worth sharing, your reputation must be trusted by users and built up by a solid online presence.
In a traditional sense, Public Relations practitioners have been wordsmiths; conveying written and (limited) visual messages to the public. PR pros have mainly used words and text to increase awareness and educate people about products, services, controversies, and causes.
In the late 90s, some organization declared the World Wide Web over. The prediction of the web’s demise was based on the decline in the number of press releases announcing the launch of a new corporate website.
We don’t have a social media dictionary…yet. Concepts like engagement and measurement mean many things to many people. We do have best practices per se, but even those seem subjective. We hear experts telling us we have to interact with all our fans, that social media is about one-on-one conversations, and that we need to be personal in order to be successful. So, can big brands really build social media engagement?
In the wake of major algorithmic updates named for adorable animals (Panda, Penguin, and Hummingbird, to name a few), there has inexplicably been another round of doomsayers decrying the value of SEO, claiming it is all but dead. Yes, SEO has changed, but it's never been more valuable.
The key point about JerkTech, is that they corner the market in publically available resources and then charge people for the privilege of using them.
In June the Baltimore Police Department hit a milestone on Twitter, reaching 50,000 followers. In celebration of this, they released a video thanking the community.
When I first started to describe Game Thinking, I talked about gameful design or game-inspired design. Part of me was always split about what I really meant. These ideas were based on user interface more than anything.
Traditional PR is being phased out by social media, which means a big change for many industries. Here are a few tips to get you up to speed and teach you how to do social PR effectively.
A few weeks ago, BBC Economics Editor Robert Peston sparked a fierce (and ongoing) debate by warning of the power of the PR industry in setting and controlling the news agenda. His views were that the combination of a lack of resources at newspapers and the central position of PRs as gatekeepers was leading to a world where companies and their representatives dictated the agenda.