Recent Posts

The Big Brand Theory: Skippy Peanut Butter Builds Community Through Interaction and Engagement

adhutchinson
Skippy is one of the biggest peanut butter brands in the world, and their social media presence reflects this - but they recently embarked on a new campaign to underline the 'fun' behind their products, with Twitter playing a big part. In this interview with Skippy Peanut Butter Senior Brand Manager Mike Guanella, we discuss the campaign and how Skippy uses social media.
The Big Brand Theory: Skippy Peanut Butter Builds Community Through Interaction and Engagement

Social Media Around the World [INFOGRAPHIC]

Irfan Ahmad
Addthis analyzed 14 million global websites to look how different events change the world through social activity, every single day. Their study found that social media was not only a way to disseminate information: it was used to organize communities under common causes.
Social Media Around the World [INFOGRAPHIC]

How These Top Companies Are Excelling in Social Media Customer Service

Sendible
Which channel should you use? The correct answer to that question will always be "all of them," if it's possible within your time and resources to do so. As a matter of practicality however, Twitter is definitely the top choice if there is a choice to be made. What about Facebook, you ask?
How These Top Companies Are Excelling in Social Media Customer Service

What to Post? Social Media Ideas for Small Businesses

DianaMackie
To actually attract and entertain your social media following, small businesses should definitely be posting several times a day from their business’ Twitter, Facebook, and Instagram. Easier said than done though right? Well, here’s a handy guide full of great (and easy!) ideas to populate your social feeds with.
What to Post? Social Media Ideas for Small Businesses

How to Use Twitter Cards in Social Media Marketing

PamDyer
What are Twitter Cards, and how do they work? They enable publishers to attach media experiences to tweets — beyond the 140-character limit. They can help you drive website traffic, introduce new products and services, share rich content such as videos, and improve engagement.
How to Use Twitter Cards in Social Media Marketing

Top 4 Examples of Vine Brand Storytelling to Date

Daniel Green
The launch of the web version of Twitter’s Vine has seen to some truly creative marketing this year, challenging brands to find more innovative ways of capturing their audience's attention in a very fragmented media landscape. According to FastCompany, “a branded Vine is four times more likely to be seen than a branded video; any brand not on board with Vine risks losing out on some serious social media exposure.”
Top 4 Examples of Vine Brand Storytelling to Date

Social Advocacy and Politics: Best Use of Twitter by a Member of Congress, Ever!

DrDigipol
What caught our attention here at Social Media Today was the Twitter-Storm created when Senator Feinstein live-tweeted her rebuttal comments to CIA Director Brennan’s response to the torture report in real-time using the hashtag #ReadTheReport. I will say quite boldly that this was the greatest use of Twitter by a Member of Congress EVER!
Social Advocacy and Politics: Best Use of Twitter by a Member of Congress, Ever!

Instagram Now Has More Active Users Than Twitter

DigitalStuart
Earlier this week it was announced that Instagram now has more active users than Twitter, with 300 million compared to 271 million. This now means Instagram, both in a personal and business sense, must be taken even more seriously within the social media space.
Instagram Now Has More Active Users Than Twitter

How to Get Twitter Followers Who Actually Matter

meloniedodaro
As of right now, I have over 62,000 followers on Twitter and my account grows by an average of 150 followers a day, every single day. Here's my strategy for gaining valuable followers.
How to Get Twitter Followers Who Actually Matter

What's the Magic Behind the Social Success of Disney?

thuff007
Whether it’s movies, amusement parks, or cruise ship itineraries, everything Disney touches seems to turn to gold and their social media strategies are no different. To connect with audiences around the world, Disney manages over 1,000 social media accounts. How do they do it? A whole lot of work and a little bit of magic.
What's the Magic Behind the Social Success of Disney?