Recent Posts

Twitter's New Mega-Partnership Has Interesting Implications

markwschaefer
Yesterday, Twitter announced a landmark partnership with IBM as it seeks to turn its unprecedented flow of real-time consumer data into business intelligence. This is a deal that had been “years in the making.” There were three primary benefits ascribed to the partnership. Let’s look at each one and see what it means to you.
Twitter's New Mega-Partnership Has Interesting Implications

How to Use Twitter Search for a 360 Degree View of Your Brand

bethgladstone
Twitter moves extremely fast, but with the right Twitter monitoring plan in place, it can be easier than you think to cut through the noise and find the tweets that matter to your business.
How to Use Twitter Search for a 360 Degree View of Your Brand

Why Viral Brand Tweets Can Be Terminal

Meg Coffey
When Chicago-based Christian Conti sent a tweet to a relatively unknown New York-based clothing company called Hawke & Co complaining about a recent purchase, they sent the 46 characters above by way of reply. The result was nothing short of a spectacular example of how NOT to use twitter for customer service.
Why Viral Brand Tweets Can Be Terminal

How to Get More Retweets and Shares from Your Social Media Content

BrettRelander
Shares and retweets are excellent ways for your message to go viral and for ensuring it ends up in front of as many potential leads as possible. There is not a magic wand you can wave to make your social media content go viral, but there are a few steps you can take to get more shares and retweets from your social media content.
How to Get More Retweets and Shares from Your Social Media Content

The Art of a Tweet

DStrokovsky
What goes into the construction of a tweet? How do you define your social voice? Tips on how to master the 140 characters, in a personal manner.
The Art of a Tweet

Social Advocacy and Politics: Is Twitter the Source of All Evil?

DrDigipol
The top Muslim cleric in Saudi Arabia, the Grand Mufti Sheikh Abdul Aziz al-Sheikh, spoke at length about Twitter on his TV show last week. He had much to say, including that Twitter is the “source of all evil and devastation.” And that is where much of the news media has focused its attention.
Social Advocacy and Politics: Is Twitter the Source of All Evil?

Twitter vs. Facebook: The Social Media Debate

Wyzowl
I’m sure you have a focused strategy for both Twitter and Facebook — after all, these are the two social giants. But which one is more successful for business growth? Does it depend on the type of business you own? Take a look at the stats to compare.
Twitter vs. Facebook: The Social Media Debate

How to Meet Your Idol via Social Media

thuff007
Thanks to social media, the world is smaller than ever. People we’ve never met are more accessible and approachable than ever, including celebrities and well-known professionals in every industry imaginable.
How to Meet Your Idol via Social Media

A Call for Social Media Restraint During a Crisis

Vanessa DiMauro
We are in the midst of a social media revolution, where sharing tools are free and fast. Always consider the impact of your actions when you post that Twitter card with an image. Please.
A Call for Social Media Restraint During a Crisis

"But What Should I Tweet?" Said the Small Business Owner

Bernadette Coleman
Not every tweet will interest everyone in your audience, and that's fine so the question is what and when do businesses need to Tweet and what are the best practices?
"But What Should I Tweet?" Said the Small Business Owner