Recent Posts

Socially Stephanie: Looking Beyond Facebook & Twitter

StephanieFrasco
"Dear Socially Stephanie, I just read an article that says Facebook and Twitter are worthless. Is this true? And if so, where should I focus my energy?"
Socially Stephanie: Looking Beyond Facebook & Twitter

Social Advocacy and Politics: Twitter Failing at Policing Troll Traps

DrDigipol
A few years back some extreme conservatives calling themselves the Twitter Gulag Defense Network (#TGDN) developed a powerful strategy for disrupting progressive activists on Twitter, one that has since been copied by others. Twitter has been extremely ineffective at responding to this ploy, all too often punishing the victim instead of the perpetrator.
Social Advocacy and Politics: Twitter Failing at Policing Troll Traps

Is Twitter's Messaging Enough for Wall Street?

Soulati.com
Twitter, my former-fave social media app, is suffering from low mojo amongst Wall Street analysts. Since its IPO one year ago (November 2013), the honeymoon is over and tough questions are becoming the norm.
Is Twitter's Messaging Enough for Wall Street?

Social Advocacy and Politics: USA Today and Twitter Team Up for Another Cool Meter

DrDigipol
Back in 2012, the politics editorial team at USA Today teamed up with Twitter and Topsy to create the Twitter Election Meter to track real-time sentiment on Twitter for Obama and Romney. This year, USA Today’s Politics Editor Paul Singer and his teamed joined forces with Twitter again to launch the Twitter Political Issues Index (TPII).
Social Advocacy and Politics: USA Today and Twitter Team Up for Another Cool Meter

The Art of a Tweet, Part 2: Corporate Tweeting

DStrokovsky
The Art of a Tweet part two - strategy in relation to the corporate world. Best practices to ensure alignment within an organization.
The Art of a Tweet, Part 2: Corporate Tweeting

Everything Is Turning into Facebook

ECole93
Twitter and WhatsApp revealed some new features that suspiciously resemble those already found on Facebook.
Everything Is Turning into Facebook

Ways in Which Social Media Can Help Fashion Trends

rosemary1
Like every other industry, the fashion industry has also adopted social media for advertising and promotional purposes.
Ways in Which Social Media Can Help Fashion Trends

Samaritans Radar App Receives a Lot of Backlash

lauraalison
A few days ago, Samaritans, the suicide prevention charity, announced the new direction it was taking. It was going to release an app called Radar, in partnership with Twitter, that would monitor people's tweets and let their followers know if they were displaying signs of being depressed. The aim of the app was to encourage friends to reach out to others if their tweets were flagged by their algorithm. All you had to do was sign up to the app to receive these alerts.
Samaritans Radar App Receives a Lot of Backlash

5 Winning Tips for a Successful Twitter Contest

Amie Reardon
Are you looking for a new, interactive way to engage your target audience? A Twitter contest may be the answer. A successful social media contest can do many things for your brand – increase followers, drive engagement, create brand awareness, and more. Follow these five tips to build and maintain a successful Twitter contest or sweepstakes.
5 Winning Tips for a Successful Twitter Contest

Twitter Generated $716 Million in Auto Sales in 2013

Peter Roesler
Twitter recently partnered with MarketShare to do a study on the effectiveness of Twitter marketing on auto sales. The results from this study show that Twitter not only works for auto sales, but has generated over $700 million in car sales.
Twitter Generated $716 Million in Auto Sales in 2013