Recent Posts

3 Reasons Monica Lewinsky Joining Twitter Is a Good Thing

Marie Alonso
Monica Lewinsky has a Twitter account – as of Monday, Oct. 20. While the launch of @MonicaLewinsky is not national news, it is news on a grand scale because, while she will forever be connected to the transgressions of her chaotic White House youth, Lewinsky is a survivor – recharged and reinvented and, on Twitter, brilliantly rebranded.
3 Reasons Monica Lewinsky Joining Twitter Is a Good Thing

Getting the Most Out of a Twitter Chat

bigcouchmedia
Twitter chats can be a great way to utilize social media and build a relationship between a business and its audience. Unfortunately, people have short attention spans and Twitter has a lot of conversations going on simultaneously that can quickly distract your audience. Here are a few ways to make sure your next Twitter chat is a real success
Getting the Most Out of a Twitter Chat

Low Engagement? Is Your Account Too Boring?

MeganMarieT
When social selling on Twitter, how can you make your profile more eye-catching and less boring to decision-makers? Don’t be afraid to show your personality by sharing your opinions, personal news, and pictures, as well as mentioning and RT’ing others.
Low Engagement? Is Your Account Too Boring?

Are You Dropping the Ball on This Fantastic Outreach Marketing Tactic?

Kristen Matthews
Marketing with your consumers instead of at them. Easier said and written down than done. I know, I’ve been there. Some days I am so tempted to create a banner ad, sponsor a self-serving tweet or drop a link to a recent ebook without taking the time to explain how it helps a potential consumer.
Are You Dropping the Ball on This Fantastic Outreach Marketing Tactic?

How to Build a Valuable Following on Twitter

DenmonLawFirm
Our digital age is now in full swing with social media platforms such as Twitter, Facebook, Instagram, and LinkedIn having increasing popularity and even more reasons to join. As one of the fastest growing social networks, Twitter uses its 140 characters, real-time online news, and mobile multimedia platform to its advantage where user experience controls the way you interact with one another
How to Build a Valuable Following on Twitter

10 Twitter Accounts That Prove Twitter Has Changed the World

Marie Alonso
When the President of the United States, a reality TV megastar, a cookie, an Ivy League icon and one of the world’s most prominent newspapers are communicating information to their target audiences via the same platform, you can rest assured the world has changed.
10 Twitter Accounts That Prove Twitter Has Changed the World

Which Side of the Twitter Algorithm Debate Are You On?

redpepperland
Twitter CFO Anthony Noto’s recent mention of platform changes that could take hold in 2015 has many users concerned about the integrity of the channel we know and love. Would you embrace the Twitter algorithm change, or are you up in arms?
Which Side of the Twitter Algorithm Debate Are You On?

"Ask Me Anything" Sessions: Are Brands Asking for Troublesome Trolls?

JadeLarkin
Are Q&A sessions on twitter ever a good idea? Past examples prove that they are often catastrophic and if they are absolutely having to go ahead, answers to common and exposing questions should be planned beforehand.
"Ask Me Anything" Sessions: Are Brands Asking for Troublesome Trolls?

Should You Invest Your Organic Efforts on Twitter or Facebook?

The Connor Group
Make sure that you select the best social media platform as to where you are concentrating your organic efforts.
Should You Invest Your Organic Efforts on Twitter or Facebook?

Twitter vs. USA: PR Win or Fight to Preserve First Amendment Rights?

BradFriedman
Earlier this week, Twitter filed a Complaint for Declaratory Judgment against the United States Department of Justice and the Federal Bureau of Investigation. Regardless of the outcome, Twitter and its lawyers will come out of this big winners. Either they will have knocked down the walls around disclosure / transparency requirements for tech companies, or they’ll look like heroes for trying to defend the privacy rights of their users.
Twitter vs. USA: PR Win or Fight to Preserve First Amendment Rights?