Recent Posts

Three Reasons Wall Street Got It Wrong with Twitter Stock

Chris Dessi
On Monday I was asked to visit 30 Rock Studios and chat with the closing bell team on CNBC about Twitter's earnings. The analyst David Seaburg of Cowen and Company is obviously a very smart guy. In his view, Twitter is a "one trick pony." I disagreed. It made for great TV, but I thought I'd articulate exactly why I'm bullish on Twitter, and why I think Wall Street Analysts like David miss the mark when looking at social media networks.
Three Reasons Wall Street Got It Wrong with Twitter Stock

6 Extreme Social Media Strategies

Ryann Rasmussen
In a market that has been transformed by social media, businesses are searching for unique ways to make a splash. Here are six innovative (or crazy?) social media strategies that businesses used in the last year to make a different kind of impression.
6 Extreme Social Media Strategies

The State of Social Media Scheduling

MelissaMegginson
With so much pressure on marketers to be posting on multiple social media networks, multiple times a day, with multiple objectives in mine, it's easy to see why social media scheduling is such a hot topic right now. In this follow up study from Software Advice, a social CRM evaluation company, we learn how marketers are using social media optimization tools and what goals are driving their usage.
The State of Social Media Scheduling

Measuring Your Social Media ROI

BradFriedman
You’re investing time—which is money—and possibly actual funds on social media. How do you know what ROI (return on investment) you’re getting for these efforts? Is there a way to measure your social media ROI?
Measuring Your Social Media ROI

How to Rock Your Twitter Bio

Jennifer Bourne
If Facebook is where you connect with your friends, Twitter is where you exchange with professionals from your industry, share articles and ideas, and why not, promote yourself. When Twitter users come across your profile, they will look at your bio, and, let's be honest, your picture. They will assess your popularity by the number of our followers, and will screen your tweets to have an idea of the kind of info you share.
How to Rock Your Twitter Bio

How Social Media Impacts Customer Service

thuff007
There are so many moving parts to a strong customer service strategy, it’s easy overlook the benefits of social media. But do so at your own peril. In today’s world, a presence on social media is as important as having a toll-free phone number. Here are just a few of the reasons why.
How Social Media Impacts Customer Service

5 Twitter Features You Should Use More Often

Jennifer Bourne
Most people only use the main features of social media networks. Little do they know that this is the ones usually hidden or less easily accessible, that can be the most useful. Twitter is one of the most used social media platform and is great to engage in conversations with people you wouldn't have probably met in real life, at least not that easily, either for personal or professional purposes. The features below will help you discover how to use Twitter to its fullest.
5 Twitter Features You Should Use More Often

Twitter Lists Shorten the Sales Cycle

Bryan Kramer
Much like offline conversations, Twitter is at it’s best when it’s not a one-way communication channel. Especially for any size business to be able to use lists and track or engage their prospects, it can be one of the most powerful tools you use. But in order to make it work, you have to engage. This poses a real challenge of sifting through the one billion tweets generated every two days to find the areas and people that matter to you.
Twitter Lists Shorten the Sales Cycle

What Brands Can Learn from the Best and Worst World Cup Tweets

Deborah Sweeney
The World Cup was the most tweeted about event in Twitter's history, with hundreds of big businesses attempting to use the tournament to help market their brand. But what can smaller businesses learn from the best, and the worst, of those tweets?
What Brands Can Learn from the Best and Worst World Cup Tweets

5 Twitter Mistakes You Will Never Make Again

Will Blunt
Five things you can avoid that are a sure fire way of destroying your credibility on Twitter. You may be looking to sell a product, start a personal brand or genuinely connect with a group of people who care about all the stuff you do. But all of this is because it makes YOU feel good, and if you lead with authenticity that same feeling is projected onto other people, they feel good, too.
5 Twitter Mistakes You Will Never Make Again