Technology & Data
- Big Data
- Tech & Innovation
How to Get Your Sales and Marketing Teams to Work in HarmonyContent Marketing for Midsized Companies: Whom to Target, What to CreateAtri Chatterjee of Act-On Software on the New Generation of MarketersMarketing Automation: What It Is and Why You Need to Know
- Social Tools
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Welcome to a recap of this week's SMT Shorts, a series that addresses your social media and marketing questions with concise, expert answers. This week, we were fortunate to have Linda Descano, managing director and head of content and social at Citi, here to talk about social customer service, advertising versus content marketing, and how to build a brand voice.
With well over a billion people using social media everyday, and a growing trend toward people engaging with their favorite (and not so favorite) brands online, why wouldn’t you want to be available for customers to connect with you?
Survey results suggest small and midsize businesses are extracting more value from CRM solutions that are exclusively designed and targeted for small and midsize organizations.
Will social media-centric back to school campaigns lead to sales? Yes, according to a new study from Crowdtap, which says that shoppers will leverage social for product discovery.
Do you want to earn the respect and affection of your online network of peers, influencers, and prospects? Do you want to build your digital influence the right way?
What if someone asked you “What do you want?” When the question is asked a popular answer is often loads of money…and when people say that to me I ask “Why? To buy what?”
The combination of search and social is one which cannot be ignored and must be embraced by all. Search engines have changed the way they rank your business because of the integration of social media signals when looking at search algorithms. Around 58% of consumers will go to a search engine to look for something online and 40% of consumers will seek further advice from friends or colleagues on social media.
Handling customer complaints, for most of us, is a scary prospect. And yet it provides an opportunity to build customer loyalty through how we and our team handle the complaint. In fact, stronger relationships may result, for both our staff and our business, from handling these challenging situations in a gracious and customer-oriented way.
This afternoon, we had a problem with a critical tool that we use. I called customer service, got a very good agent. Unfortunately, the answers she was giving me weren’t satisfactory.
One of the mistakes that successful companies make when faced with profound change in the business environment is to believe that their loyal customers will stay loyal, both to the brand and traditional business processes. Of course, building customer devotion is a necessity for brands nowadays, but leaders must recognize that today's strong brand loyalty offers no protection against significant changes in consumer expectations and behaviors.