Recent Posts

3 Tips to Meet Your Customers' Expectations on Social Media

Sofie De Beule
If your brand is talking to your customers on social media, how do you know if you are living up to their expectations? How do you know you’re truly providing value to your customers? True social media engagement is all about identifying your customers' needs, and being able to engage and reply in real-time to their issues and complaints. If not, customers will easily flock to your competitors.
3 Tips to Meet Your Customers' Expectations on Social Media

How Mobile Apps Can Benefit the Airline Industry

alistair.roque
Most travelers rely on their smartphones and tablets to get all information right at their fingertips. The travel industry must equally adapt to the behavior of their customers by providing an app than can enhance their customer service experience.
How Mobile Apps Can Benefit the Airline Industry

Why Brands Need to Invest in Social Media Customer Care This Year

aliciavcci
Social media customer care helps brands reach closer to the customers and hear their praises or grievances in time. It is a medium that can enhance the reputation of a company as customer caring.
Why Brands Need to Invest in Social Media Customer Care This Year

How to Sabotage Your Marketing Efforts

CarolineMelberg
You can have amazing SEO strategies, great PPC campaigns, and the kind of content on your site that Google loves and still end up with a big marketing problem if your customer service stinks. Seth Godin is of the opinion that many customer service departments are set up to say “Please, go away” instead of actually providing customer service.
How to Sabotage Your Marketing Efforts

How to Turn Customer Support into an Innovation Lab

AMGrimstad
Your users are smarter than you; ask them what they think of your product and how you can improve it. In a recent re-launch, our best ideas weren't our ideas at all. They were our users' ideas. Here's to listening. And to not believing the Henry Ford hype.
How to Turn Customer Support into an Innovation Lab

5 Most Important Roadblocks for Real-Time Social Media Engagement

Sofie De Beule
Social media is about being able to engage with your audience, and replying in real-time to your customers’ issues and complaints. For quite a number of brands, bringing this about is still a mystery. What is holding brands back? Which roadblocks prevent them from living up to their customers’ expectations? Take a look at these 5 most important roadblocks for real-time social media engagement.
5 Most Important Roadblocks for Real-Time Social Media Engagement

7 Steps to Master Real-Time Social Media Engagement

Sofie De Beule
How do you know if you are living up to your customers' expectations? For 51% of brands, real-time engagement is their biggest challenge on social media. Always on, always connected customers demand quick and easy solutions, on the fly, to the issues they’re dealing with. However, brands are struggling to meet those expectations and are quickly losing customers, money, and time.
7 Steps to Master Real-Time Social Media Engagement

Understanding the Customer Expectations Critical to Customer Experience

DaveBrock
For some, our performance and customer experience we create may impact the ability of our customers to meet commitments they have made to others. We create a bad customer experience and it ripples through to their inability to meet commitments–creating a bad experience for their customers. Their customers don’t care that we failed, they just see that our customer failed.
Understanding the Customer Expectations Critical to Customer Experience

Why Customer Service Is One of the Best Marketing Tactics Ever

DigitalFlavor
Looking to increase your brand's overall visibility? Customer service is one of the most overlooked tactics for getting your name out to the masses.
Why Customer Service Is One of the Best Marketing Tactics Ever

The Impact of Online Reviews and Your Business: Positive Only vs. Responding to Negative Reviews

EricThomas
As we move forward into 2015, we see the trend of the blending of social media and customer service departments. Since so many consumers turn to online review sites and social channels to talk about their experiences, the social media and marketing departments need to integrate with customer service team members to provide the best response and resolutions.
The Impact of Online Reviews and Your Business: Positive Only vs. Responding to Negative Reviews