Recent Posts

Social Media at Work: Employee Advocacy Success Stories

PaulDunay
Welcome to another Social Media Today webinar as part of the Best Thinker webinar series, this time on the topic of Social Media at Work: Employee Advocacy Success Stories.
Social Media at Work: Employee Advocacy Success Stories

Social Employees: The New (Old) Trend

Richard Rogers PCA
Everywhere I turn (at least in meeting rooms), I hear the words “Employee” and “Social” mentioned together. Companies are keen to get their employees “active” and “influencing” on social media but I’m not always convinced they completely understand what it means, or if they are really prepared for what it actually entails.
Social Employees: The New (Old) Trend

3 Reasons Employee Advocacy Is the New Marketing Paradigm

BernieBorges
Modern marketing technology empowers marketers to connect, reach, engage and measure results like never before. The problem is that without a sizable ad budget, the marketing department’s reach is limited.
3 Reasons Employee Advocacy Is the New Marketing Paradigm

Transforming Employees into Online Brand Ambassadors

caitlinz10
Many companies are discovering that every single employee has the potential to become a brand ambassador — someone who draws visibility to their workplace and acts as an advocates for the company, both online and off. Social media advocacy in the workplace can lead to authentic relationships, boosted sales and positive branding.
Transforming Employees into Online Brand Ambassadors

5 Ways You Can Help Your Employees on Social Media

Visualkiwi
Social media is an important part of many peoples’ lives these days, and will likely be for the foreseeable future. Many companies have been quick to see the potential for social media in everything from marketing to recruitment.
5 Ways You Can Help Your Employees on Social Media

Is Reddit's Decision to Kill Off Remote Workers a Good Idea?

JacobMorgan
Reddit just killed off their remote worker program and issued a mandate that everyone must move to San Francisco or they are no longer going to be employed by the company.
Is Reddit's Decision to Kill Off Remote Workers a Good Idea?

Beyond Engagement: Why Advocacy Is Always About the People

greykite
This week, major international retailer and British market leader Tesco PLC revealed a $400-million black hole in its profit forecast. What I saw was a business that, in times of trouble, hasn’t had the public support of the people who matter most – its employees.
Beyond Engagement: Why Advocacy Is Always About the People

Performance and Risk Management Through Social Media Training

Liz Bullock
Social media training is a balancing act between teaching employees the risks of social media and how to be active on social for business benefits and closer customer relationships. There are ten steps to consider when launching a social media training program across your organization. Read on to find a recap of these insights, presented at the first Employee Advocacy Summit in Atlanta (#EASummit14).
Performance and Risk Management Through Social Media Training

Employee Advocacy Comes of Age: #EASummit14 from a Practitioner’s Perspective

madhuchamarty
Employee Advocacy is no longer just an exciting theoretical concept. From the breadth of discussions and the passion, creativity, and expertise of the attendees, #EASummit14 proved to be a pivotal congregation marking (and celebrating) the rise of this transformational business practice.
Employee Advocacy Comes of Age: #EASummit14 from a Practitioner’s Perspective

Recap from the First-Ever Employee Advocacy Summit

Aja G
We just wrapped up our first Employee Advocacy Summit, and it was packed with information on this exciting new field. We heard from everyone: advocates themselves, training experts, best-selling authors, long-time leaders, and even a lawyer (with a sense of humor).
Recap from the First-Ever Employee Advocacy Summit