Recent Posts

How to Prepare Employee Advocates for Social Selling Success

PaulDunay
Welcome to another Social Media Today webinar, part of the Best Thinker webinar series, this time on the topic of How to Prepare Employee Advocates for Social Selling Success.
How to Prepare Employee Advocates for Social Selling Success

Beyond Engagement: Employee Advocacy - Evolution or Revolution?

greykite
Employee advocacy isn’t new. Every workplace has its idiosyncrasies and, human nature being what it is, people are always ready to compare notes with family and friends. So where does the term ‘Employee Advocacy’ originate? Although the name is relatively new, the practice of employee advocacy goes back much further than you’d expect.
Beyond Engagement: Employee Advocacy - Evolution or Revolution?

Employee Advocacy: The Secret to Social Business Success

brianfanzo
The great social businesses of the future will invest, empower and utilize employee advocacy programs, focusing on creating a collaborative, social and transparent culture that create new community experiences. These community experiences linked to business outcomes will amplify the long-term success and scale of social business initiatives like social media marketing and social selling.
Employee Advocacy: The Secret to Social Business Success

Beyond Engagement: Employee Advocacy Comes of Age

greykite
Toward the end of October 2014, employee advocacy came of age in the U.K. as I watched what I believe to be the first discussion on the topic featured on mainstream British television. This type of coverage can only help, and I trust that this interview signals a growing interest in the subject.
Beyond Engagement: Employee Advocacy Comes of Age

Building a Human Business on the Shoulders of Personal Brands

Bryan Kramer
As employee advocacy becomes bigger, it’s going to skyrocket the ability to lead individual brands and help spread authentic messages to people faster and with more trust than ever before. So how do you build content that employees want to share? Here are five ways to align personal and business brands together.
Building a Human Business on the Shoulders of Personal Brands

We’re All Becoming Tech Workers: Are We Ready? (Part 1)

Courtney Hunt
As the Digital Era continues to progress and social and digital technologies become more fully integrated into not just the work we do, but how we do it, there's an increasing need for all workers to be digitally literate and competent. Here are some of the things organizations and organizational leaders can do to help increase current capabilities and lay a foundation for ongoing growth and development.
We’re All Becoming Tech Workers: Are We Ready? (Part 1)

"Start Small, Measure and Grow": Getting Started with Employee Advocacy #SMTLive

Robin Carey
Our webinar sponsored by Social Chorus on October 28 featured Laura Lee, Social Media & Corporate Communications Manager at Nestle Purina; Liz Brown Bullock, founder of the Social Arts and Sciences Institute and former Director of Social Media and Community at Dell; and Gregory Shove, CEO and founder of Social Chorus. The overarching theme was that, as great as technologies are at enabling and measuring a program that unleashes employee networks, a company needs to invest in the “soft” areas as well.
"Start Small, Measure and Grow": Getting Started with Employee Advocacy #SMTLive

CEO and Employees Must Have Skin in the Game for Employee Brand Advocacy Programs

PamMoore
If you want real results with your employee brand advocacy program, everyone from the CEO and c-suite, executive directors to employees must have skin in the game. Take a listen to this episode of the Social Zoom Factor podcasts for a discussion on why key stakeholders, business leaders and employees must invest in employees and why employees must be committed to the program for the right reasons.
CEO and Employees Must Have Skin in the Game for Employee Brand Advocacy Programs

Beyond Engagement: Listening to the Employee's Tale

greykite
People often ask: “Advocacy – what’s in it for the employees?” And it’s a question that doesn’t have a unique answer. For some, an employee advocacy program offers an opportunity to develop a personal brand that outlives the original initiative; for others, becoming a subject-matter expert is a desirable and career-enhancing move.
Beyond Engagement: Listening to the Employee's Tale

Social Media at Work: Employee Advocacy Success Stories

PaulDunay
Welcome to another Social Media Today webinar as part of the Best Thinker webinar series, this time on the topic of Social Media at Work: Employee Advocacy Success Stories.
Social Media at Work: Employee Advocacy Success Stories