Recent Posts

"Start Small, Measure and Grow": Getting Started with Employee Advocacy #SMTLive

Robin Carey
Our webinar sponsored by Social Chorus on October 28 featured Laura Lee, Social Media & Corporate Communications Manager at Nestle Purina; Liz Brown Bullock, founder of the Social Arts and Sciences Institute and former Director of Social Media and Community at Dell; and Gregory Shove, CEO and founder of Social Chorus. The overarching theme was that, as great as technologies are at enabling and measuring a program that unleashes employee networks, a company needs to invest in the “soft” areas as well.
"Start Small, Measure and Grow": Getting Started with Employee Advocacy #SMTLive

CEO and Employees Must Have Skin in the Game for Employee Brand Advocacy Programs

PamMoore
If you want real results with your employee brand advocacy program, everyone from the CEO and c-suite, executive directors to employees must have skin in the game. Take a listen to this episode of the Social Zoom Factor podcasts for a discussion on why key stakeholders, business leaders and employees must invest in employees and why employees must be committed to the program for the right reasons.
CEO and Employees Must Have Skin in the Game for Employee Brand Advocacy Programs

Beyond Engagement: Listening to the Employee's Tale

greykite
People often ask: “Advocacy – what’s in it for the employees?” And it’s a question that doesn’t have a unique answer. For some, an employee advocacy program offers an opportunity to develop a personal brand that outlives the original initiative; for others, becoming a subject-matter expert is a desirable and career-enhancing move.
Beyond Engagement: Listening to the Employee's Tale

Social Media at Work: Employee Advocacy Success Stories

PaulDunay
Welcome to another Social Media Today webinar as part of the Best Thinker webinar series, this time on the topic of Social Media at Work: Employee Advocacy Success Stories.
Social Media at Work: Employee Advocacy Success Stories

Social Employees: The New (Old) Trend

Richard Rogers PCA
Everywhere I turn (at least in meeting rooms), I hear the words “Employee” and “Social” mentioned together. Companies are keen to get their employees “active” and “influencing” on social media but I’m not always convinced they completely understand what it means, or if they are really prepared for what it actually entails.
Social Employees: The New (Old) Trend

3 Reasons Employee Advocacy Is the New Marketing Paradigm

BernieBorges
Modern marketing technology empowers marketers to connect, reach, engage and measure results like never before. The problem is that without a sizable ad budget, the marketing department’s reach is limited.
3 Reasons Employee Advocacy Is the New Marketing Paradigm

Transforming Employees into Online Brand Ambassadors

caitlinz10
Many companies are discovering that every single employee has the potential to become a brand ambassador — someone who draws visibility to their workplace and acts as an advocates for the company, both online and off. Social media advocacy in the workplace can lead to authentic relationships, boosted sales and positive branding.
Transforming Employees into Online Brand Ambassadors

5 Ways You Can Help Your Employees on Social Media

Visualkiwi
Social media is an important part of many peoples’ lives these days, and will likely be for the foreseeable future. Many companies have been quick to see the potential for social media in everything from marketing to recruitment.
5 Ways You Can Help Your Employees on Social Media

Is Reddit's Decision to Kill Off Remote Workers a Good Idea?

JacobMorgan
Reddit just killed off their remote worker program and issued a mandate that everyone must move to San Francisco or they are no longer going to be employed by the company.
Is Reddit's Decision to Kill Off Remote Workers a Good Idea?

Beyond Engagement: Why Advocacy Is Always About the People

greykite
This week, major international retailer and British market leader Tesco PLC revealed a $400-million black hole in its profit forecast. What I saw was a business that, in times of trouble, hasn’t had the public support of the people who matter most – its employees.
Beyond Engagement: Why Advocacy Is Always About the People