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Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
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Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
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Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
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3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
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Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
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The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
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Today's savvy digital marketer should be cautious when integrating employees into their marketing mix. Utilizing the right tools and partner is essentially when developing and launching an employee advocacy program. Employees are the voice of a company and can greatly impact the way others view a brand. Be smart and formulate a plan.
The difficulty for proponents of social-media initiatives in general – and employee advocacy in particular – is overcoming the fear and ignorance that is widespread among C-level executives in companies around the globe. There’s plenty of evidence, both scientific and anecdotal, that “It’s too risky” has become a knee-jerk reaction to anything that smacks of social-media empowerment for employees.
In the new arena of Employee Engagement, every willing employee, within the parameters of the program you give them becomes a brand ambassador for your company. Imagine the power this can mean.
"Why is it that businesses use technology to instead distance themselves from people?” That’s a question that Brian Solis, one of the most prominent thought leaders in digital transformation, asked. To answer his question, LinkedIn partnered with Altimeter Group, a Silicon Valley-based research firm that studies disruptive technology and its impact on business, and where Solis is a principal analyst. Here's what they found.
Today we have the pleasure of announcing the Grand Re-Launch of SocialMediaToday.com! Listen as the champagne glasses ring in the good news with Robin Carey, Founder and CEO of Social Media Today, as we discuss the website's all-new Marketplace feature, and the improved community functionality behind the redesign. Also, get an inside look at the highlights of the upcoming 2014 Employee Advocacy Summit, hosted by Denise Holt, Chris Boudreaux, and Susan Emerick, and The Social Shake-Up 2014 this September in Atlanta.
A whole new meaning of “working your core,” these concepts will help you strengthen the results which your employees can drive by creating advocacy for your brand. Just like in a core body workout, seeing incremental results for the time and effort you put in, inspires you to keep with it. The same is true for building a employee advocacy program for your brand.
As our businesses become more complex, it’s up to all of us to work harder at humanizing our approach in everything we do. On top of this, as businesses become more social, collaboration is becoming the most critical business competitive advantage.
In order for employee advocacy to take off in your organization, you need content that employees want to share. So what if I told you how to know exactly what type of content your employees want to share? The answer is simple – listen to them.
Join us in Atlanta for the first ever Employee Advocacy Summit: The only conference dedicated to empowering employees. You'll hear from real practitioners at leading brands such as Coca-Cola, IBM, Intel, Eaton, and AT&T - and now you can bring your whole team for less.
In a fast-moving consumer environment, short-form content may be the answer. Tweets, social-media updates, posts and comments are all easily shared and make excellent material for the advocacy process. That leaves a huge number of organizations looking for content that supports longer-term objectives; enter the subject-matter expert (SME).