Recent Posts

Smart Marketers Will Approach Employee Advocacy with Caution

gisanders
Today's savvy digital marketer should be cautious when integrating employees into their marketing mix. Utilizing the right tools and partner is essentially when developing and launching an employee advocacy program. Employees are the voice of a company and can greatly impact the way others view a brand. Be smart and formulate a plan.
Smart Marketers Will Approach Employee Advocacy with Caution

Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy

greykite
The difficulty for proponents of social-media initiatives in general – and employee advocacy in particular – is overcoming the fear and ignorance that is widespread among C-level executives in companies around the globe. There’s plenty of evidence, both scientific and anecdotal, that “It’s too risky” has become a knee-jerk reaction to anything that smacks of social-media empowerment for employees.
Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy

Why Should You Care If Your Employees Are Thought Leaders?

Eric Roach
In the new arena of Employee Engagement, every willing employee, within the parameters of the program you give them becomes a brand ambassador for your company. Imagine the power this can mean.
Why Should You Care If Your Employees Are Thought Leaders?

New LinkedIn Study Shows Social Media is Win-Win for Both Employees and Workplace

Robin Carey
"Why is it that businesses use technology to instead distance themselves from people?” That’s a question that Brian Solis, one of the most prominent thought leaders in digital transformation, asked. To answer his question, LinkedIn partnered with Altimeter Group, a Silicon Valley-based research firm that studies disruptive technology and its impact on business, and where Solis is a principal analyst. Here's what they found.
New LinkedIn Study Shows Social Media is Win-Win for Both Employees and Workplace

Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8

DeniseHolt
Today we have the pleasure of announcing the Grand Re-Launch of SocialMediaToday.com! Listen as the champagne glasses ring in the good news with Robin Carey, Founder and CEO of Social Media Today, as we discuss the website's all-new Marketplace feature, and the improved community functionality behind the redesign. Also, get an inside look at the highlights of the upcoming 2014 Employee Advocacy Summit, hosted by Denise Holt, Chris Boudreaux, and Susan Emerick, and The Social Shake-Up 2014 this September in Atlanta.
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8

Work Your Core: Proven Principals to Drive Employee Advocacy Results

Susan Emerick
A whole new meaning of “working your core,” these concepts will help you strengthen the results which your employees can drive by creating advocacy for your brand. Just like in a core body workout, seeing incremental results for the time and effort you put in, inspires you to keep with it. The same is true for building a employee advocacy program for your brand.
Work Your Core: Proven Principals to Drive Employee Advocacy Results

Social and Business Collaboration: A Human Science

Bryan Kramer
As our businesses become more complex, it’s up to all of us to work harder at humanizing our approach in everything we do. On top of this, as businesses become more social, collaboration is becoming the most critical business competitive advantage.
Social and Business Collaboration: A Human Science

The Secret Spice to Kickstarting Employee Advocacy

Mikael Lauharanta
In order for employee advocacy to take off in your organization, you need content that employees want to share. So what if I told you how to know exactly what type of content your employees want to share? The answer is simple – listen to them.
The Secret Spice to Kickstarting Employee Advocacy

Special Offer: Employee Advocacy Summit - Group Discount

Susan Emerick
Join us in Atlanta for the first ever Employee Advocacy Summit: The only conference dedicated to empowering employees. You'll hear from real practitioners at leading brands such as Coca-Cola, IBM, Intel, Eaton, and AT&T - and now you can bring your whole team for less.
Special Offer: Employee Advocacy Summit - Group Discount

Beyond Engagement: The Growing Influence of the Subject-Matter Expert

greykite
In a fast-moving consumer environment, short-form content may be the answer. Tweets, social-media updates, posts and comments are all easily shared and make excellent material for the advocacy process. That leaves a huge number of organizations looking for content that supports longer-term objectives; enter the subject-matter expert (SME).
Beyond Engagement: The Growing Influence of the Subject-Matter Expert