Recent Posts

Making Social Video Work for Your Brand [INFOGRAPHIC]

richtwood
Our infographic explores the Whys and Wherefores of when to think about using social video, and how to get the best out of it as a brand. Our four pointers take you from ideas to measurement. Enjoy!
Making Social Video Work for Your Brand [INFOGRAPHIC]

The State of Social Selling in 2014 [INFOGRAPHIC]

Jose Antonio Sanchez
An infographic that describes how the buyer’s cycle and their decision making process is changing. It also examines how sales marketers and salespeople are adapting to these changes.
The State of Social Selling in 2014 [INFOGRAPHIC]

How to Increase YouTube Engagement [INFOGRAPHIC]

PamDyer
Many businesses are daunted by the prospect of using YouTube because of the perceived complexity. Getting started with filming and production can be perceived as intimidating, and brands often pass on the opportunity because it seems like it’s too much to deal with. Before jumping to conclusions, check out this infographic from QuickSprout. It some offers some key statistics and these best practices that help increase YouTube engagement.
How to Increase YouTube Engagement [INFOGRAPHIC]

How Using Images in Social Media Marketing Can Help Improve Business

viteb
Just think about all the updates, posts, tweets, status messages and pins you see every day. What is it that makes you read or click through a post? A careful analysis shows that most activity in social media sites is triggered by visual representations or images. Our brains are more likely to be responsive to stimuli that incites an emotional reaction.
How Using Images in Social Media Marketing Can Help Improve Business

Influence: Be the First to Give [INFOGRAPHIC]

servantofchaos
Robert Cialdini’s six principles of influence work together to connect intention and action and are vital to the success of any marketing activity. However, in digital and social marketing, the focus tends to rely on just two elements – social proof and liking. It’s partly why we often feel marketers and brands are “yelling” at us online. There is a simple antidote to this: be the first to give.
Influence: Be the First to Give [INFOGRAPHIC]

The Inbound Marketer vs. The Outbound Marketer [INFOGRAPHIC]

Jacey Gulden
Unlike the old, Outbound style of marketing, which involves buying advertising, cold calling, and hoping for leads, Inbound Marketing focuses on creating quality content that attracts qualified prospects towards your brand, products, and services. Let’s take a closer look at the major differences between the Inbound & the Outbound Marketer.
The Inbound Marketer vs. The Outbound Marketer [INFOGRAPHIC]

Disrupt Your Planning: It's Time We Ditched Lazy Profiling [INFOGRAPHIC]

servantofchaos
I have never been a fan of demographic profiling. Sure, this information, at scale, can reveal certain things about a population – and this can be useful to understand whether there might be a connection between our age and (for example) our propensity to over-eat. Or contract disease. Or buy new cars every four years. But populations don’t interest me. They feel like a dead weight around my sense of, and interest in, humanity. Instead, I prefer audiences.
Disrupt Your Planning: It's Time We Ditched Lazy Profiling [INFOGRAPHIC]

7 Must-Have Elements of a Great Blog Post [INFOGRAPHIC]

Jerry Low
Everyone seems to have a blog these days – in fact, as of June, 2014, there were more than 42.5 million blog posts published on WordPress.com alone. That said, to make your blog stand out from the crowd, your posts must be more than just present; they need to be great and consist of these vital elements.
7 Must-Have Elements of a Great Blog Post [INFOGRAPHIC]

How to Take a Better Selfie

nowsourcing
Every day, there are more than a million selfies taken. It’s hard to deny you’ve never snapped a picture of yourself with a smartphone and uploaded it to social media. There are now attachments and gadgets you can buy and attach to you iPhone that will make your selfie-game even stronger than it (most definitely) already is. New lenses and scopes are just some of these add-ons; you can also play with lighting and shutter speed to help make your self-portrait Instagram worthy.
How to Take a Better Selfie

Choosing the Most Effective Social Media Platform for Your Business [INFOGRAPHIC]

Irfan Ahmad
Whether you are a traditional bricks and mortar business or an online startup, social media can assist you in making your business a success. But how, exactly?
Choosing the Most Effective Social Media Platform for Your Business [INFOGRAPHIC]