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How to Get Your Sales and Marketing Teams to Work in HarmonyContent Marketing for Midsized Companies: Whom to Target, What to CreateAtri Chatterjee of Act-On Software on the New Generation of MarketersMarketing Automation: What It Is and Why You Need to Know
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Just think about all the updates, posts, tweets, status messages and pins you see every day. What is it that makes you read or click through a post? A careful analysis shows that most activity in social media sites is triggered by visual representations or images. Our brains are more likely to be responsive to stimuli that incites an emotional reaction.
Robert Cialdini’s six principles of influence work together to connect intention and action and are vital to the success of any marketing activity. However, in digital and social marketing, the focus tends to rely on just two elements – social proof and liking. It’s partly why we often feel marketers and brands are “yelling” at us online. There is a simple antidote to this: be the first to give.
Unlike the old, Outbound style of marketing, which involves buying advertising, cold calling, and hoping for leads, Inbound Marketing focuses on creating quality content that attracts qualified prospects towards your brand, products, and services. Let’s take a closer look at the major differences between the Inbound & the Outbound Marketer.
I have never been a fan of demographic profiling. Sure, this information, at scale, can reveal certain things about a population – and this can be useful to understand whether there might be a connection between our age and (for example) our propensity to over-eat. Or contract disease. Or buy new cars every four years. But populations don’t interest me. They feel like a dead weight around my sense of, and interest in, humanity. Instead, I prefer audiences.
Everyone seems to have a blog these days – in fact, as of June, 2014, there were more than 42.5 million blog posts published on WordPress.com alone. That said, to make your blog stand out from the crowd, your posts must be more than just present; they need to be great and consist of these vital elements.
Every day, there are more than a million selfies taken. It’s hard to deny you’ve never snapped a picture of yourself with a smartphone and uploaded it to social media. There are now attachments and gadgets you can buy and attach to you iPhone that will make your selfie-game even stronger than it (most definitely) already is. New lenses and scopes are just some of these add-ons; you can also play with lighting and shutter speed to help make your self-portrait Instagram worthy.
Whether you are a traditional bricks and mortar business or an online startup, social media can assist you in making your business a success. But how, exactly?
Few industries have been more impacted by the ever-increasing adoption rates of mobile devices as the travel and hospitality industry. I mean, think about it: smartphones are particularly useful when you are on the move, and with the growing last-minute trend in travel bookings, it’s not uncommon to see people research for their accommodation on the same day of travel.
Which tactics do content marketers currently prefer? Are they seeing the results that they expect? What does the future look like? This infographic illustrates the current state of content marketing among B2B and B2C businesses.
The importance of understanding consumer eye movement and interaction is increasing in business. Websites that are designed without considering user's overall experience will become ineffectual with consumers and thus obsolete in the very near future. In order to stay ahead of the game and connect with more prospects online, you need to do more than just have a nice-looking website. You need to spend time learning how consumers think, act, and behave online.