You Are What You Eat: Optimizing Content ConsumptionQuality? Or Quantity? Content Marketing Struggles with the Right Path Forward3 Ways to Take Brand Advocacy to the Next Level with User-Generated Content5 Reasons Why Your Content Marketing Isn't Working
Let's Measure Social Media ROI in a Way That Isn't StupidTo Grow Your Social Marketing Budget, Determining ROI Is a Critical Job SkillWe Need to Rethink Our Definition of Engagement
- Content Marketing
Technology & Data
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthSandy Carter's 6 Social Business Lessons to Learn from Candy Crush5 Tips for Creating a Company Culture that Connects with Your Sweet Spot ClientsWhy Leadership Should Be a Collaborative Exercise
8 Internet User Statistics Every Small Business Should Know AboutCan't Find Time for Social Media? This Approach Will Help6 Ways to Turn Your Small Business into a Media Hub
- Social Organization
Beyond Engagement: Why Advocacy Is Always About the PeopleFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
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Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
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People are crowdfunding, making, sharing, collaborating, all kinds of their things in life. Some are getting food on-demand, rather than going to traditional grocery stores or restaurants. The world is speeding up, and people are transacting between each other, or rapid-delivery services. To help make sense of this dizzying environment, we attempted to take a snapshot of this world in motion, to try to find out what a single day comprises of.
Infographics serve a variety of purposes that make them very useful for Web 2.0. With so much information these days out on the web, people’s attention spans are very limited.
For some small businesses, resources may not be available to have a full-time manager who could handle all social media activities. This is where automation comes in.
The iPhone 6 has arrived. Many people queued to get their grubby mitts on one and the feedback has been generally positive, although the bendy iPhone6 Plus has raised a few eye-brows. It takes a lot to get these phones into people’s hands though – this infographic intrigued us, so we though we’d share it with you.
Digital marketing is essential for the success of businesses of any size. Competitors and prospects constantly spend time on the Internet, making digital marketing the only way to keep ahead in the game.
There's no denying video is the most dominant medium when it comes to reaching your audience, and it's only set to get bigger.
Whenever customers interact with your brand, they become slightly more or less engaged. Stay consistent across every touch-point of the consumer experience to increase your engagement. Discover why customer engagement is more important than ever before, and lean what to do now to create an engaged and loyal consumer base.
As a social platform, LinkedIn takes it lumps. There is the perception that it is a business job site, corporate networking site, not as good for business development as other platforms, and so on. But, ignoring LinkedIn in your small business marketing strategy is folly.
Segmenting audiences on Facebook is a necessary skill for all social media marketers. While Facebook’s baked-in ad targeting system is robust, it lacks certain demographic information such as a gender posting tendencies and age trends.
Social media rearranges your brain and the internet can be addictive. It seems that tweeting for 10 minutes elevates your oxytocin levels as much as 13% in your blood and that creates good feelings that can lead to psychological addiction.