- Content Marketing
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
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Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
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3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
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I have an underlying feeling that, as an industry, we are struggling to really innovate. I think this is due to a number of factors. Digital communication has never been easier to do, so brands are flocking to it. It’s cheap and easy, and the barriers to entry are low.
It’s a Peruvian Potato Poutine. Only unlike a typical Canadian poutine, this one had tomatoes, cauliflower, onions and cumin. How did that happen? Watson. As in IBM’s Watson. Using his vast database of food qualities, chemical knowhow and, dare we say, creativity, the big-brained computer thought it up.
As part of my conversations about the new collaborative economy at SXSW last week, I spoke to the co-founders of digital agency startup "Digital Flash" about how their business came about (as a result of new more flexible models of collaboration) and how they have been able to accomplish larger results.
Edward Snowden was piped in from Russia with the ACLU moderating in the room to address the tech community as being, necessarily, tasked with the responsibility of protecting both users and themselves from (1) unwarranted and unknown monitoring, and (2) cyber attack.
There were some central, unifying themes this year at SXSW. Big data was evident in everything from startups pitching new data-driven platforms, to the profit motives (somewhat disguised as altruism) of companies mapping our genes, to IBM’s Watson-informed lunch truck. Global impact and policy had an entire track.
Mashing New York and Austin #SXSW: Jessica Alba, Nate Silver and the Value of Personal Brand Business Models
Two things on my mind here at SXSW: my recent participation in an NBCUniversal event in New York where Jessica Alba talked about her business, and listening to Nate Silver, whose new online magazine, FiveThirtyEight, launches next Monday. It’s got me thinking about how social allows a new take on celebrity endorsement.