- Content Marketing
Let's Measure Social Media ROI in a Way That Isn't StupidTo Grow Your Social Marketing Budget, Determining ROI Is a Critical Job SkillWe Need to Rethink Our Definition of Engagement
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthSandy Carter's 6 Social Business Lessons to Learn from Candy Crush5 Tips for Creating a Company Culture that Connects with Your Sweet Spot ClientsWhy Leadership Should Be a Collaborative Exercise
8 Internet User Statistics Every Small Business Should Know AboutIs Your Small Business Doing Content Marketing Wrong?5 Free and Effective Social Media Tools Perfect for Small Businesses
- Social Organization
Beyond Engagement: Why Advocacy Is Always About the PeopleFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
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I have an underlying feeling that, as an industry, we are struggling to really innovate. I think this is due to a number of factors. Digital communication has never been easier to do, so brands are flocking to it. It’s cheap and easy, and the barriers to entry are low.
It’s a Peruvian Potato Poutine. Only unlike a typical Canadian poutine, this one had tomatoes, cauliflower, onions and cumin. How did that happen? Watson. As in IBM’s Watson. Using his vast database of food qualities, chemical knowhow and, dare we say, creativity, the big-brained computer thought it up.
As part of my conversations about the new collaborative economy at SXSW last week, I spoke to the co-founders of digital agency startup "Digital Flash" about how their business came about (as a result of new more flexible models of collaboration) and how they have been able to accomplish larger results.
Edward Snowden was piped in from Russia with the ACLU moderating in the room to address the tech community as being, necessarily, tasked with the responsibility of protecting both users and themselves from (1) unwarranted and unknown monitoring, and (2) cyber attack.
There were some central, unifying themes this year at SXSW. Big data was evident in everything from startups pitching new data-driven platforms, to the profit motives (somewhat disguised as altruism) of companies mapping our genes, to IBM’s Watson-informed lunch truck. Global impact and policy had an entire track.
Mashing New York and Austin #SXSW: Jessica Alba, Nate Silver and the Value of Personal Brand Business Models
Two things on my mind here at SXSW: my recent participation in an NBCUniversal event in New York where Jessica Alba talked about her business, and listening to Nate Silver, whose new online magazine, FiveThirtyEight, launches next Monday. It’s got me thinking about how social allows a new take on celebrity endorsement.