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Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
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Pinterest is best known for pinning recipes that never get made, workouts that never get done and thousands of darn good quotes. But it’s also become a great place for marketers to pin videos. Unlike that “1000 push-ups in 10 days” pin, these videos are actually being viewed.
Is Pinterest part of your social media marketing strategy? Pinterest has 70 million active users worldwide. The social network also generates more traffic than YouTube, Google+ and LinkedIn combined.
The great thing about Pinterest is you can use it to direct traffic to your website, a product, or a blog post. With each pin you post or re-pin you can include a link. This link will direct users to your site as soon as they maximize the photo and click it for more information. Include a call to action in the description of your photo that will entice your target to continue on a click-through.
John Paul Sartre would have had a heyday living in the social media age. Which is more real, your physical existence or your digital existence? Who knows, and I'm not here to debate it either. The existentialist introduction was simply to set the atmosphere for the almost mystical question that I am here to address. It falls somewhere between the completely abstract "why is a duck?" and the considerably less bizarre "to post, or not to post?" It is asked repeatedly, and it receives a wide range of answers, all sincere, most ridiculous.
Cross-platform strategies are an incredibly powerful social media tool. The approach works exceptionally well with Pinterest and Google Plus. I recently did an hour-long live video broadcast with Peg Fitzpatrick and Rebekah Radice to discuss this topic.
If you own a small business and have a corresponding Facebook page, you’ve no doubt heard by now that Facebook’s new algorithm is your new nightmare. To sum it up: Unless you have tons of cash to toss around and/or endless amounts of time to work around their pesky new system, Facebook could become an obsolete tool for your business.
Within the last year, there has been an unprecedented shift in social media popularity. Facebook has shown declining user numbers, and even social media giant Twitter has seen a decline in activity. Meanwhile, sites for “content curation” seem to be prospering. As such, these five sites should be highly considered as potential tools for your next campaign.
Pinterest may not be the most popular when it comes to direct communication between consumers and brands, but it is still worth your time to respond to and engage with your audience. When responding to a comment or commenting on a Pin yourself, Pinterest allows you to tag a user (as long as you’re following them). Of course this feature is not new or unique, but on Pinterest it’s not as commonly used.
Recent social media changes and news such as the reduction in brand's Facebook organic reach or LinkedIn's low user engagement rate can affect a company's overall digital marketing performance. However, there are ways you can overcome these challenges. You can use tactics such as developing an integrated digital marketing program to avoid placing all your eggs in one basket and suffering severe setbacks when social networks make sudden algorithm or product changes.
Pinterest is a great social network that I have used extensively since day one. I am excited to see how Pinterest has improved since launching just over four years ago. One of their latest updates include their Guided Search, which has been introduced to give users the chance to explore.