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How to Get Your Sales and Marketing Teams to Work in HarmonyContent Marketing for Midsized Companies: Whom to Target, What to CreateAtri Chatterjee of Act-On Software on the New Generation of MarketersMarketing Automation: What It Is and Why You Need to Know
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The SMT Marketplace
The popular image-sharing network has risen in popularity since its inception. But it still features a disproportionately high ratio of female versus male users. Pinterest and its fans are making efforts to rectify this phenomenon, but how can you do so without resorting to gender-based stereotypes?
Incorporating the big four social media platforms – Facebook, Twitter, Google+ and Pinterest - into your online marketing plan is a must-do for success. Depending on your business and its industry, you might also consider sites such as YouTube and LinkedIn to grow your authority and brand awareness.
One of the social media that is booming since the latter half of 2012 is Pinterest. The buzz may have calmed down after its initial launch but its power has not declined. These suggestions will be helpful and valuable for business owners, content marketers, and bloggers to enable enhanced marketing through Pinterest. Small businesses are beginning to utilize this network for their marketing efforts, and if you haven’t by now, you should, too!
Pinterest has been a slowly waking giant for several years, but it has finally wiped the sleep from its eyes and is in the process of ferociously conquering the social marketing space. Just because you have relegated Pinterest to "that other social site" in your mind and your marketing strategy doesn't mean that it has paid any attention to your dismissiveness. As of earlier this year, Pinterest passed Twitter for the number of U.S. adult users, making them the second most used social site for probable buyers.
Whether it’s a friend of yours sharing her board full of wedding inspiration and desires or sharing recipes, it’s a fair bet you’ve been shown several Pinterest boards full of fun and interesting hobbies.
Before you begin pinning every page on your website and blog, take the following tips into consideration to create a more effective marketing tool using Pinterest.
Pinterest is best known for pinning recipes that never get made, workouts that never get done and thousands of darn good quotes. But it’s also become a great place for marketers to pin videos. Unlike that “1000 push-ups in 10 days” pin, these videos are actually being viewed.
Is Pinterest part of your social media marketing strategy? Pinterest has 70 million active users worldwide. The social network also generates more traffic than YouTube, Google+ and LinkedIn combined.
The great thing about Pinterest is you can use it to direct traffic to your website, a product, or a blog post. With each pin you post or re-pin you can include a link. This link will direct users to your site as soon as they maximize the photo and click it for more information. Include a call to action in the description of your photo that will entice your target to continue on a click-through.
John Paul Sartre would have had a heyday living in the social media age. Which is more real, your physical existence or your digital existence? Who knows, and I'm not here to debate it either. The existentialist introduction was simply to set the atmosphere for the almost mystical question that I am here to address. It falls somewhere between the completely abstract "why is a duck?" and the considerably less bizarre "to post, or not to post?" It is asked repeatedly, and it receives a wide range of answers, all sincere, most ridiculous.