Recent Posts

How to Get Your Sales and Marketing Teams to Work in Harmony

CraigKlein
Your sales and marketing departments may struggle with using each other's tools. If you get your marketing team using CRM software and your sales team using email marketing, you will create a more harmonious system.
How to Get Your Sales and Marketing Teams to Work in Harmony

The Perils of an Overconfident Leader

Adi Gaskell
One might think that confidence is broadly speaking a positive thing in the workplace, as it provides one with the necessary belief to do unusual or innovative things without doubting your abilities or the potential outcome. Take it too far, however, and it’s easy to see the pitfalls.
The Perils of an Overconfident Leader

The B2B Online Community Big List

Vanessa DiMauro
Calling all B2B community builders, the Big List of B2B Customer Communities Research Project is open again! Our mission is to collect and share information about B2B community powerhouses and shine the spotlight on these community building heroes. We’ll be compiling another list and following up with the most intriguing communities for case studies.
The B2B Online Community Big List

How Do You Identify a Social Media Expert?

adhutchinson
As social media has become more ubiquitous, more present in our daily communications process, so too have we seen the rise in the number of 'experts' in the field. But with no academic qualifications to support such a claim, it can be hard to know the real experts from those who simply say they are. Here's a few notes on how to identify genuine social expertise.
How Do You Identify a Social Media Expert?

How to Structure a Global Social Media Campaign

blaisegv
How do international brands run a successful global social media campaign in different countries and regions who all speak different languages and have different cultural references? Blaise Grimes-Viort shares his insights.
How to Structure a Global Social Media Campaign

Security Threats Businesses Face on Social Media

Rick Delgado
With BYOD policies allowing employees to bring their personal phones and tablets to work businesses are now faced with new security threats as these employees access social media from their own devices at work. For example one recent study showed that almost a quarter of small businesses had been compromised in some form by employee-use of social media.
Security Threats Businesses Face on Social Media

How to Budget for Social Media Activities

LaurentFrancois
Presenting the right cost estimates and budgets to CFOs when it comes to social media can be tricky. Here are some tips and tricks to set up a budget which can be validated by organizations.
How to Budget for Social Media Activities

Engaged Customer Communities: Your Digital Anchor

Loni Stark
We are already wad­ing deep in the post­dig­i­tal waters; our rela­tion­ships to dig­i­tal have evolved from tech­no­log­i­cal obses­sion to an inter­est in enhanc­ing the human expe­ri­ence. Many of today’s dig­i­tal brands have caught the mobile cur­rent and are work­ing hard to nav­i­gate the streams car­ry­ing them into the mul­ti­chan­nel, post­dig­i­tal age. Brands that make cus­tomer expe­ri­ence their guide are in for a thrilling jour­ney that just might lead them to an ocean of dig­i­tal possibilities.
Engaged Customer Communities: Your Digital Anchor

Why Some Leaders Cultivate Innovation

BradJoe
What is it that makes some leaders so inspirational, that we are willing to sacrifice our vulnerability to pursue their vision, maybe even above ours?
Why Some Leaders Cultivate Innovation

10 Questions to Address in Your Social Media Audit

coreypadveen
A social media audit can be an extremely valuable practice. It can provide you with some insight into your strengths, indicating where additional resources should be invested, as well as showcase weaknesses where you need to improve upon your performance or restructure a part of your strategy. These ten questions are valuable inclusions in any social media audit, because they require you to take a step outside of your ownership and look critically at what you have done, what you are doing and what you would like to do.
10 Questions to Address in Your Social Media Audit