Technology & Data
- Big Data
- Tech & Innovation
How to Get Your Sales and Marketing Teams to Work in HarmonyContent Marketing for Midsized Companies: Whom to Target, What to CreateAtri Chatterjee of Act-On Software on the New Generation of MarketersMarketing Automation: What It Is and Why You Need to Know
- Social Tools
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
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The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Your sales and marketing departments may struggle with using each other's tools. If you get your marketing team using CRM software and your sales team using email marketing, you will create a more harmonious system.
One might think that confidence is broadly speaking a positive thing in the workplace, as it provides one with the necessary belief to do unusual or innovative things without doubting your abilities or the potential outcome. Take it too far, however, and it’s easy to see the pitfalls.
Calling all B2B community builders, the Big List of B2B Customer Communities Research Project is open again! Our mission is to collect and share information about B2B community powerhouses and shine the spotlight on these community building heroes. We’ll be compiling another list and following up with the most intriguing communities for case studies.
As social media has become more ubiquitous, more present in our daily communications process, so too have we seen the rise in the number of 'experts' in the field. But with no academic qualifications to support such a claim, it can be hard to know the real experts from those who simply say they are. Here's a few notes on how to identify genuine social expertise.
How do international brands run a successful global social media campaign in different countries and regions who all speak different languages and have different cultural references? Blaise Grimes-Viort shares his insights.
With BYOD policies allowing employees to bring their personal phones and tablets to work businesses are now faced with new security threats as these employees access social media from their own devices at work. For example one recent study showed that almost a quarter of small businesses had been compromised in some form by employee-use of social media.
Presenting the right cost estimates and budgets to CFOs when it comes to social media can be tricky. Here are some tips and tricks to set up a budget which can be validated by organizations.
We are already wading deep in the postdigital waters; our relationships to digital have evolved from technological obsession to an interest in enhancing the human experience. Many of today’s digital brands have caught the mobile current and are working hard to navigate the streams carrying them into the multichannel, postdigital age. Brands that make customer experience their guide are in for a thrilling journey that just might lead them to an ocean of digital possibilities.
What is it that makes some leaders so inspirational, that we are willing to sacrifice our vulnerability to pursue their vision, maybe even above ours?
A social media audit can be an extremely valuable practice. It can provide you with some insight into your strengths, indicating where additional resources should be invested, as well as showcase weaknesses where you need to improve upon your performance or restructure a part of your strategy. These ten questions are valuable inclusions in any social media audit, because they require you to take a step outside of your ownership and look critically at what you have done, what you are doing and what you would like to do.