Recent Posts

Why You Need a Social Media Management Company

thuff007
Most business owners understand the importance of a social media presence but often cite three reasons why they don’t spend as much time on it as they should.
 Why You Need a Social Media Management Company

Does Your Organization’s Social Needs Mean You’re Always Alone?

David Libby
Ultimately, a holistic approach to social media monitoring evidence will overcome barriers in providing the right information to the right stakeholders and at the same time help solve complex operational and department-related issues. While cost-cutting and budgetary requirements may make us feel that we are alone, if we spend more holistically, our businesses can operate in a more balanced way.
Does Your Organization’s Social Needs Mean You’re Always Alone?

HOW TO: Document Social Media Policy Violations [PODCAST]

EricSchwartzman
When someone says or shares something they shouldn’t on social media at work, it's not uncommon for digital marketing budgets to get cut. So even if your department is knowledgeable on what is and isn’t okay to do on social media, it’s in your best interest to make sure others inside your company obey the rules as well. This podcast will teach you how to document social media policy violations. Whether you're in HR or not, have a listen.
HOW TO: Document Social Media Policy Violations [PODCAST]

Quality SEO Services: Why It's Better to Pay More

Michael Bird
When you go to buy a scuba tank, who do you buy from: a five-star, expensive company or a three-star, less expensive company? Naturally, you don’t want to run out of air while deep under water so it’s justifiable to pay a little more for a product you know you can trust. The same method applies when spending money on quality SEO services. You tend to get exactly what you paid for.
Quality SEO Services: Why It's Better to Pay More

This Is a Woman-Owned Business: Why You Should Care

jebraweb
In nearly every concentration of leadership, men outnumber women. We have come to accept this current state of affairs, much as we rail against it, but nowhere is this more evident in my world than in the leadership of rapidly developing technology.
This Is a Woman-Owned Business: Why You Should Care

Gary Vaynerchuk on the "Second Industrial Revolution" [VIDEO]

Simon Pearce
In this interview, Simon Pearce and Gary Vaynerchuk talk about the new collaborative economy, which Gary describes as the “second industrial revolution.” If that sounds overblown, then consider this: the rate of change in technology has never been faster, and the access to the tools needed to create those new technologies has never been cheaper.
Gary Vaynerchuk on the "Second Industrial Revolution" [VIDEO]

Social Business and the Responsive Enterprise

Vanessa DiMauro
The Social Business era has arrived, and with it, individual customers now have a voice. “Listen to me,“ they shout from digital rooftops. “Meet my needs and exceed my expectations,” they demand – online and offline. They’re not passive recipients of products, services and one-way messaging any more. Since the dawn of commerce, businesses have tried to get closer to their customers. That day is here.
Social Business and the Responsive Enterprise

5 Key Benefits of In-House Digital Advertising [INFOGRAPHIC]

Juliana Casale
Digital leaders realize they no longer need to funnel online advertising budgets through multiple third parties. "If you bring that team in-house, you have an opportunity to share cross-channel findings, be agile, to do more with programmatic," says Kathy O'Dowd, senior manager for programmatic buying in North America at Netflix.
5 Key Benefits of In-House Digital Advertising [INFOGRAPHIC]

How to Hire a PR Firm: 10 Tips to Finding the Right Match

mcowlin
So, you’re thinking it’s time to hire a PR firm? Great, I can help! I have hired 6 or 7 (and fired a few). While the process might seem simple, in truth it is hard to do well. By “well” I mean hiring the right firm, for the right reasons, with goals set to deliver a positive impact. Here are ten tips to guide you.
How to Hire a PR Firm: 10 Tips to Finding the Right Match

Defining a Marketing Information System for B2B Marketing

Mary Wieder
Why is it important to define a Marketing Information System for B2B? In B2B, our target audiences are generally more knowledgeable on subject matter and sales lead times are usually much longer. Therefore, having a process in place allows for a better Return on Investment for your marketing efforts.
Defining a Marketing Information System for B2B Marketing