Recent Posts

Social Media Policies: When Are They Taken Too Far?

Lauren Riley
Keep your social media policy simple, and don’t try to exercise too much control over your employees; otherwise it might blow up in your face!
Social Media Policies: When Are They Taken Too Far?

Social Startups: 12ish Allows You to Make Money When Others Tap Your Mind

shaybmoser
As you give or receive free advice, is it possible to quantify—to put a concrete number on—the time being used? To say not just, “your/my time is valuable,” but “that’s [insert dollar amount] of your/my time.” It turns out the answer is yes. And to do so, you need only use the social startup 12ish. The Indianapolis, Ind.-based platform that launched in April allows you to bill your time in 12-minute increments.
Social Startups: 12ish Allows You to Make Money When Others Tap Your Mind

How to Get Your Sales and Marketing Teams to Work in Harmony

CraigKlein
Your sales and marketing departments may struggle with using each other's tools. If you get your marketing team using CRM software and your sales team using email marketing, you will create a more harmonious system.
How to Get Your Sales and Marketing Teams to Work in Harmony

The Perils of an Overconfident Leader

Adi Gaskell
One might think that confidence is broadly speaking a positive thing in the workplace, as it provides one with the necessary belief to do unusual or innovative things without doubting your abilities or the potential outcome. Take it too far, however, and it’s easy to see the pitfalls.
The Perils of an Overconfident Leader

The B2B Online Community Big List

Vanessa DiMauro
Calling all B2B community builders, the Big List of B2B Customer Communities Research Project is open again! Our mission is to collect and share information about B2B community powerhouses and shine the spotlight on these community building heroes. We’ll be compiling another list and following up with the most intriguing communities for case studies.
The B2B Online Community Big List

How Do You Identify a Social Media Expert?

adhutchinson
As social media has become more ubiquitous, more present in our daily communications process, so too have we seen the rise in the number of 'experts' in the field. But with no academic qualifications to support such a claim, it can be hard to know the real experts from those who simply say they are. Here's a few notes on how to identify genuine social expertise.
How Do You Identify a Social Media Expert?

How to Structure a Global Social Media Campaign

blaisegv
How do international brands run a successful global social media campaign in different countries and regions who all speak different languages and have different cultural references? Blaise Grimes-Viort shares his insights.
How to Structure a Global Social Media Campaign

Security Threats Businesses Face on Social Media

Rick Delgado
With BYOD policies allowing employees to bring their personal phones and tablets to work businesses are now faced with new security threats as these employees access social media from their own devices at work. For example one recent study showed that almost a quarter of small businesses had been compromised in some form by employee-use of social media.
Security Threats Businesses Face on Social Media

How to Budget for Social Media Activities

LaurentFrancois
Presenting the right cost estimates and budgets to CFOs when it comes to social media can be tricky. Here are some tips and tricks to set up a budget which can be validated by organizations.
How to Budget for Social Media Activities

Engaged Customer Communities: Your Digital Anchor

Loni Stark
We are already wad­ing deep in the post­dig­i­tal waters; our rela­tion­ships to dig­i­tal have evolved from tech­no­log­i­cal obses­sion to an inter­est in enhanc­ing the human expe­ri­ence. Many of today’s dig­i­tal brands have caught the mobile cur­rent and are work­ing hard to nav­i­gate the streams car­ry­ing them into the mul­ti­chan­nel, post­dig­i­tal age. Brands that make cus­tomer expe­ri­ence their guide are in for a thrilling jour­ney that just might lead them to an ocean of dig­i­tal possibilities.
Engaged Customer Communities: Your Digital Anchor