Recent Posts

What's Next with Sentiment Analysis? Questions and Answers

BenFoley
Last week, Social Media Today and Tracx joined forces to host a webinar entitled "What’s Next with Sentiment Analysis?" The conversation addressed how more and more organizations are accessing the true connotation of every word posted by their audience, thanks to sentiment analysis tools. Some great questions were asked during the discussion, and we’ve answered them in this post.
What's Next with Sentiment Analysis? Questions and Answers

Samaritans Radar App Receives a Lot of Backlash

lauraalison
A few days ago, Samaritans, the suicide prevention charity, announced the new direction it was taking. It was going to release an app called Radar, in partnership with Twitter, that would monitor people's tweets and let their followers know if they were displaying signs of being depressed. The aim of the app was to encourage friends to reach out to others if their tweets were flagged by their algorithm. All you had to do was sign up to the app to receive these alerts.
Samaritans Radar App Receives a Lot of Backlash

5 Essential Tools for Remote Working

norahabraham
Working remotely is a concept that a lot of businesses are beginning to embrace. This enables employees to request flexible schedules that enable them to telecommute full-time or only part of the time. However, in the wake of all this, a lot of companies have to reassess the technologies they will need to use to make this process seamless.
5 Essential Tools for Remote Working

AdWords Keyword Tool

AlbertMora
Keyword analysis is one of the first steps in the process of search engine optimization. Luckily, there is a tool that can help you out with keyword analysis so that you can think about best ways to optimize your website according to the results from the analysis.
AdWords Keyword Tool

10 Tools for Making Your Digital Life Easier

BradFriedman
Do you ever find yourself creating to-do lists for organizing all of your to-do lists? Are you struggling with establishing a system for storing files online? Is the idea of sharing your screen in an online meeting a daunting task that you would prefer to completely avoid?
10 Tools for Making Your Digital Life Easier

Marketing Automation: One Dashboard to Rule Them All

cabraham
One of the great white whales for social media marketing is cracking the B2B code. Social media automation is another Moby Dick. Bringing it all together in a simple-to-use dashboard that takes all the data your marketing, advertising, selling, development, and engagements, and brings it together simply and easily, might be the most elusive of them all. Here's what two services, Cyfe and Oktopost, have to offer.
Marketing Automation: One Dashboard to Rule Them All

Best Free SEO Tools

AlbertMora
Having the right tools makes the job much easier, don’t you think? Luckily, there are plenty of completely free SEO tools that you can use to help you out in improving your SEO strategy
 Best Free SEO Tools

Case Study: The Challenges of Building a Mobile App

Sasha Zinevych
My boss gave me the challenging assignment of interviewing some of our clients about building mobile apps in order to generate some insights about the process. After several mail-outs, I found that very few people would agree to discuss their experience openly, and the ones who did didn’t provide enough details about how they constructed (or at least tried to construct) a mobile app.
Case Study: The Challenges of Building a Mobile App

FbStart: Funding More Than Your Social Media Addiction

philcohen4
With the company's new program FbStart, app developers can work with Facebook and its partners to turn their ideas into something that can be easily downloaded and desired by all. Oh, and did we forget to mention it's completely free?
FbStart: Funding More Than Your Social Media Addiction

The 15 Best Browser Extensions to Improve Your Social Media Marketing

kevanlee
A list of the best browser extensions for Chrome, Firefox, and Safari that can help you share better to Facebook, Twitter, and many more social media sites.
The 15 Best Browser Extensions to Improve Your Social Media Marketing