Recent Posts

Why Outsourcing Social Media Is a Winning Strategy

thuff007
On average, business owners waste about 4 billion hours each year dealing with tasks that could easily be delegated to vendors or other employees, yet they work twice as much as their employees. Business strategists recommend delegating as many non-critical tasks as possible to work smarter, not harder. Outsourcing social media is a winning strategy for maximizing the most of your time without sacrificing the quality of your customer engagement campaigns.
Why Outsourcing Social Media Is a Winning Strategy

A Guide to Making Your Social Media Smell Better

Mike_Velocity
Is social media for marketing new? Is it rocket science? The answer to both of those questions is a big fat NO! So why are so many businesses still representing themselves on social media in a way that reeks of mediocrity? Take some time to consider these points about your use of social media and test your odour-rating.
A Guide to Making Your Social Media Smell Better

Here's Why Social Media Marketing Is Big Business

MrRyanConnors
Tying social media marketing the bottom line, through multichannel attribution and powerful (and even free!) tools like Universal Analytics, we can backtrack sales and return on investment to specific marketing channels to repeat what works and change what doesn’t. This post will prove true what many companies are coming to know: Social media marketing isn’t just child’s play, it’s big business!
Here's Why Social Media Marketing Is Big Business

Generate Leads Online for Your Brick and Mortar Store

shepmorrow
If you have a brick and mortar store, you may have written off online lead generation as the domain of ecommerce sites, but that doesn’t need to be the case. Here are just a few ways that local businesses can use online marketing to reach out to their target audience and get more customers in their stores.
Generate Leads Online for Your Brick and Mortar Store

Become a Pinterest Warrior: Social Media Marketing on Pinterest [INFOGRAPHIC]

Irfan Ahmad
Is Pinterest part of your social media marketing strategy? Pinterest has 70 million active users worldwide. The social network also generates more traffic than YouTube, Google+ and LinkedIn combined.
Become a Pinterest Warrior: Social Media Marketing on Pinterest [INFOGRAPHIC]

Can Marketing Lessons Be Learned From Weird Al Yankovic?

CarolineMelberg
Social media has become one of the fastest growing tools for many industries in the last decade. Each week we take a look at how social media has changed, as well as new trends in the industry.
Can Marketing Lessons Be Learned From Weird Al Yankovic?

Rethink Social Media ROI

HeatherBartel
A recent report states that only 34% of us think our measurement of social’s impact is accurate, which means we have a lot of work to do to validate value to the C-Suite. This post explores a few ways to begin rethinking return on investment when it comes to social-driven programs.
Rethink Social Media ROI

How Often Should You Be Posting to Facebook, Twitter, LinkedIn and Others?

Sendible
John Paul Sartre would have had a heyday living in the social media age. Which is more real, your physical existence or your digital existence? Who knows, and I'm not here to debate it either. The existentialist introduction was simply to set the atmosphere for the almost mystical question that I am here to address. It falls somewhere between the completely abstract "why is a duck?" and the considerably less bizarre "to post, or not to post?" It is asked repeatedly, and it receives a wide range of answers, all sincere, most ridiculous.
How Often Should You Be Posting to Facebook, Twitter, LinkedIn and Others?

Why You Need a Social Media Management Company

thuff007
Most business owners understand the importance of a social media presence but often cite three reasons why they don’t spend as much time on it as they should.
 Why You Need a Social Media Management Company

Secrets Revealed: How Businesses Turn Around Sales by Harnessing Facebook Business Page

viteb
Facebook have over 1 billion active users and increasing. So, it is important for all size and type of businesses to have a Facebook Business Page to reach to their target audience and promote their products/services as part of their social media marketing strategy. But why has it turned into a phenomenon? The euphoria can be very much compared to the mood at the onset of the internet era, when brick-n-mortar businesses strive to create an online presence.
Secrets Revealed: How Businesses Turn Around Sales by Harnessing Facebook Business Page