Recent Posts

Why Physicians Are Afraid of Social Media and Why They Shouldn't Be

Jonathan Catley
Although more than 35 percent of American consumers research health conditions online before calling their doctor, many physicians are reluctant to market their services online. The reasons they give are as numerous as physicians themselves. However, we'll debunk a few of the more common ones.
Why Physicians Are Afraid of Social Media and Why They Shouldn't Be

It's Not Social Media Marketing, It's DiGiorno

Lindsey Havansek
Whoever is sitting behind the DiGiorno's keyboard is a Twitter genius. Whether they're making funny puns, hijacking hashtags, or making snarky pop culture comments, DiGiorno's Twitter account is the best social media marketing strategy out there. Learn how your B2B business can imitate their strategy!
It's Not Social Media Marketing, It's DiGiorno

Achieving Measurable Results in the Hospitality Industry with Social Media Marketing

BrettRelander
Brands from all backgrounds are now embracing social media. Given the fact that social media platforms provide customers with a voice that can reach around the world, it has become even more important for the hospitality industry to leverage social media to the greatest extent possible.
Achieving Measurable Results in the Hospitality Industry with Social Media Marketing

The Big Brand Theory: AccuWeather Utilises the Power of Social to Meet Audience Needs

adhutchinson
Accuracy in weather forecasting is important, but more than that, knowing where to turn for forecasts and other relevant info is also high on the list. This is something AccuWeather is acutely aware of and their social media presence reflects the importance they place on presence and interaction. I spoke to John Dokes, Chief Marketing Officer for AccuWeather, to discuss the company's approach to social communications.
The Big Brand Theory: AccuWeather Utilises the Power of Social to Meet Audience Needs

When Social Media Marketing Doesn't Work

markwschaefer
I was recently consulting with a B2B company that is at the beginning of their social media journey. They were having some early successes and wanted to do more. One potential project was a new product launch. Their instinct was to push this with social media and they were visibly shocked when I told them no, that was not the direction to go. Why?
When Social Media Marketing Doesn't Work

2015: Social Media Marketing Trends You Cannot Miss [INFOGRAPHIC]

Irfan Ahmad
For most marketers, social media strategy involves throwing some words in a box, posting, and linking to their latest product. It's no surprise that this strategy is ineffective. The change-makers in the marketing industry do things a little differently.
2015: Social Media Marketing Trends You Cannot Miss [INFOGRAPHIC]

Keeping Up with the Furious Pace of Social Media Change

markwschaefer
Let’s be honest. Keeping up with marketing developments — especially the intense rate of social media change — can be a terrifying prospect, and this is an issue on a lot of people’s minds. If you are a business professional, however, you really have no choice but to run in this race. Here are seven ideas to help you stay calm and carry on.
Keeping Up with the Furious Pace of Social Media Change

New Social Media Commerce Tools Will Have Bigger Role in 2015

Daniel Green
Businesses are faced with the reality that dominant social media platforms have become oversaturated with content from businesses of all sizes, with brands generating content faster than users can consume them. In response, Facebook and Twitter have both announced the arrival of new commerce tools, designed to give businesses a ‘call to action’ option that will help to drive sales through social media.
New Social Media Commerce Tools Will Have Bigger Role in 2015

12 Big Changes In Social Media This November

meloniedodaro
There have been some serious social media changes in the past couple months, some of which are exciting and a few of which – I’ll admit – are not so exciting. I’ve collected a list of the most crucial changes that businesses utilizing social media marketing should know about.
12 Big Changes In Social Media This November

7 Key Social Media Mistakes to Avoid

Sofie De Beule
Used the wrong way, social media can have a negative impact on your business. One little error can set your brand's reputation back for a long time. Making mistakes is human. But how can you stay alert and make sure your brand avoids the most common slip-ups?
7 Key Social Media Mistakes to Avoid