Recent Posts

Why Your Social Strategy Is Wrong

benharper87
In this article I look at why every social strategy is wrong in some way. You should always be measuring and optimising in order to make sure you're moving forward in terms of your performance. Embrace mistakes, and don't overplan!
Why Your Social Strategy Is Wrong

3 Steps to Strengthen Your Voice for Social Media

Martín La Rocca
When your brand begins engaging in social media, your voice needs to be strongly defined for the variety and volume of conversation you are now involved in.
3 Steps to Strengthen Your Voice for Social Media

The Good and Bad of Social Media Marketing [INFOGRAPHIC]

Irfan Ahmad
This infographic from outmarket explores the notion that social media is a must-have for brands today, but the reality about why CMOs question it and what its true strengths and weaknesses are.
The Good and Bad of Social Media Marketing [INFOGRAPHIC]

Social Media Cheat Sheet for Users [INFOGRAPHIC]

EmilyTaing
Should you tweet, like, snap, or comment? This infographic breaks down the most popular social networks into digestible snippets, describing how they can be utilized, as well as highlighting their pros and cons. Learn how to best leverage each platform & start socializing!
Social Media Cheat Sheet for Users [INFOGRAPHIC]

Top 10 Canadian Marketing Blogs Worth Checking Out

Matt Goulart
The internet is practically overflowing with blogs that discuss marketing in all its forms and offer an astounding variety of advice on how you can enhance your marketing efforts.
Top 10 Canadian Marketing Blogs Worth Checking Out

Is Social Media the Right Place to Spend Your Digital Marketing Dollars?

Mary Green
Is social media a wise investment, are you getting a return, can you get a better return somewhere else? These are smart questions to ask. You don’t want to jump into any marketing activity haphazardly, as it puts your entire business at risk. But on the other hand, I understand how enticing it can be to start playing with social media.
Is Social Media the Right Place to Spend Your Digital Marketing Dollars?

EVER GET AN EMAIL WITH THE SUBJECT LINE IN ALL CAPS?

DharmeshShah
As it turns out, most humans don’t like being yelled at or interrupted, which is why the vast majority of us skip or tune out marketing messages that are loud, interruptive, or irrelevant. Here are my top five tips for building your business and your brand with social media and 1:1 engagement.
EVER GET AN EMAIL WITH THE SUBJECT LINE IN ALL CAPS?

Leaders in Advocate Marketing: Q&A with Michael Brito

Dan Michael Sullivan
Crowdly's third installment of their thought leader interview series with Michael Brito of WCG, a W2O Group company.
Leaders in Advocate Marketing: Q&A with Michael Brito

When Logo Design Meets Social Media Marketing

Eric Haskell
A well designed logo expresses your business ideas to your consumers in a nutshell. It should be perfectly designed to play a major role in the social media marketing of your brand as well.
When Logo Design Meets Social Media Marketing

Social Proof, Social Media, and Customer Habits Online

MatthewY
This article looks at what social proof is, and how it relates to a social media context, and customer conversions. If you're curious about new ways to use the power of social, this is where you want to start.
Social Proof, Social Media, and Customer Habits Online