Recent Posts

Rethink Social Media ROI

HeatherBartel
A recent report states that only 34% of us think our measurement of social’s impact is accurate, which means we have a lot of work to do to validate value to the C-Suite. This post explores a few ways to begin rethinking return on investment when it comes to social-driven programs.
Rethink Social Media ROI

How Often Should You Be Posting to Facebook, Twitter, LinkedIn and Others?

Sendible
John Paul Sartre would have had a heyday living in the social media age. Which is more real, your physical existence or your digital existence? Who knows, and I'm not here to debate it either. The existentialist introduction was simply to set the atmosphere for the almost mystical question that I am here to address. It falls somewhere between the completely abstract "why is a duck?" and the considerably less bizarre "to post, or not to post?" It is asked repeatedly, and it receives a wide range of answers, all sincere, most ridiculous.
How Often Should You Be Posting to Facebook, Twitter, LinkedIn and Others?

Why You Need a Social Media Management Company

thuff007
Most business owners understand the importance of a social media presence but often cite three reasons why they don’t spend as much time on it as they should.
 Why You Need a Social Media Management Company

Secrets Revealed: How Businesses Turn Around Sales by Harnessing Facebook Business Page

viteb
Facebook have over 1 billion active users and increasing. So, it is important for all size and type of businesses to have a Facebook Business Page to reach to their target audience and promote their products/services as part of their social media marketing strategy. But why has it turned into a phenomenon? The euphoria can be very much compared to the mood at the onset of the internet era, when brick-n-mortar businesses strive to create an online presence.
Secrets Revealed: How Businesses Turn Around Sales by Harnessing Facebook Business Page

Building Your B2B Social Media Platform in 5 Steps

Mary Wieder
Is your company new to the B2B social media game – or are you revamping your strategy? Get your platform going in five steps.
Building Your B2B Social Media Platform in 5 Steps

7 Ways to Find Creative Inspiration

EmilyTaing
Finding fresh and interesting ways to produce new social content is a constant challenge.
7 Ways to Find Creative Inspiration

How Social Customer Service Can Prevent Another Comcast Call Heard Round the World

Robin Carey
If Comcast had a social customer service strategy in place, the exhausting Block conversation gone viral could have been avoided. Social Media Today’s fourth edition of "The Social Customer Engagement Index 2014: Results, Analysis, and Perspectives" proves it. Adobe’s SVP of marketing is quoted in the index, “We have a matter of 300 milliseconds to turn our actions into great experiences that help us build new customer relationships and extend existing ones. With less time to make a connection and convert it into a meaningful relationship, companies have to act quickly—and react even quicker, which means taking a hard look at their current capabilities to make fast moves. This includes how quickly they can respond to customers when they need help.”
How Social Customer Service Can Prevent Another Comcast Call Heard Round the World

Growing Business: Marketing Isn't What It Used To Be

SueCockburn
Most of us know already that marketing isn’t what it used to be. But the question is, how is this knowledge impacting how we market our business? Are we relying exclusively on traditional marketing methods to build our brand? If we have a website and are on social media, are these helping or hindering our business? Ask yourself these 8 questions to get a sense of how you're doing.
Growing Business: Marketing Isn't What It Used To Be

When Marketing Goes Wrong

BrennanGirdler
Content and social media marketers have a lot to manage, from content creation to engaging followers. Throughout this process, there is a lot of room for error.
When Marketing Goes Wrong

6 Essential Strategies for YouTube Success

katieparr
For fashion and beauty vlogger Bree Taylor, YouTube offers a wealth of opportunities to establish a brand online. Whether its individuals broadcasting themselves for extra cash or businesses creating original marketing content, people everywhere are drawn to the video hosting site. But in a world of content-overload and short attention spans, it can be difficult to successfully rope in subscribers.
6 Essential Strategies for YouTube Success