Do you need some help to get started with your social media marketing plan? If you want to attract and engage social-media fans and followers — and convert them into paying customers — you need to map out a clear, goal-oriented social media plan.
Social media and email are two of the most popular and effective digital marketing strategies, but both are much more effective when used as part of an integrating marketing campaign. A new infographic offers 13 expert tips on how to create campaigns that run across both social media and email.
Social media dashboards make it easy to monitor and manage a myriad of social channels so your business can easily scale its online marketing efforts. But with as many dashboards as there are social media channels, finding the right one for your business needs isn’t easy.
"Dear Socially Stephanie: My 16-year-old son says I need to start using hashtags in our social media posts. I don't want to date myself, but what is a hashtag? And how could they benefit my business's social strategy?"
Written by Ben Harper | Posted on September 24th 2014
In this article I look at why every social strategy is wrong in some way. You should always be measuring and optimising in order to make sure you're moving forward in terms of your performance. Embrace mistakes, and don't overplan!
Social Media for Lead Generation focuses on how to use social media to support your lead generation efforts. The course serves as a blueprint for marketers who want to know the specific steps required to create lead gen campaigns that are promoted via social media. As such, you should take the course once and then refer back to it when using social media for lead generation.