Recent Posts

13 Expert Tips for Integrating Social Media and Email Marketing [INFOGRAPHIC]

Jeremy Taylor
Social media and email are two of the most popular and effective digital marketing strategies, but both are much more effective when used as part of an integrating marketing campaign. A new infographic offers 13 expert tips on how to create campaigns that run across both social media and email.
13 Expert Tips for Integrating Social Media and Email Marketing [INFOGRAPHIC]

The Social Media Dashboard You Need for Scalable Online Marketing

Brian Hughes
Social media dashboards make it easy to monitor and manage a myriad of social channels so your business can easily scale its online marketing efforts. But with as many dashboards as there are social media channels, finding the right one for your business needs isn’t easy.
The Social Media Dashboard You Need for Scalable Online Marketing

The Absolute Beginner's Guide to Social Media Marketing [INFOGRAPHIC]

Irfan Ahmad
Do you have trouble figuring out which marketing strategies to use when it comes to your services and products? Do you want to know how you can effectively promote your small business?
The Absolute Beginner's Guide to Social Media Marketing [INFOGRAPHIC]

Socially Stephanie: The Secret to Using Hashtags for Your Business

StephanieFrasco
"Dear Socially Stephanie: My 16-year-old son says I need to start using hashtags in our social media posts. I don't want to date myself, but what is a hashtag? And how could they benefit my business's social strategy?"
Socially Stephanie: The Secret to Using Hashtags for Your Business

Stop Cheating Yourself! Why Your Social Media Must be Optimized

Brian Hughes
It is important to align your content to be optimized and equipped for social media engagement. But a warning to the wise. Keep the URLs simple and don’t change them too much.
Stop Cheating Yourself! Why Your Social Media Must be Optimized

Why Your Social Strategy Is Wrong

benharper87
In this article I look at why every social strategy is wrong in some way. You should always be measuring and optimising in order to make sure you're moving forward in terms of your performance. Embrace mistakes, and don't overplan!
Why Your Social Strategy Is Wrong

3 Steps to Strengthen Your Voice for Social Media

Martín La Rocca
When your brand begins engaging in social media, your voice needs to be strongly defined for the variety and volume of conversation you are now involved in.
3 Steps to Strengthen Your Voice for Social Media

The Good and Bad of Social Media Marketing [INFOGRAPHIC]

Irfan Ahmad
This infographic from outmarket explores the notion that social media is a must-have for brands today, but the reality about why CMOs question it and what its true strengths and weaknesses are.
The Good and Bad of Social Media Marketing [INFOGRAPHIC]

Social Media Cheat Sheet for Users [INFOGRAPHIC]

EmilyTaing
Should you tweet, like, snap, or comment? This infographic breaks down the most popular social networks into digestible snippets, describing how they can be utilized, as well as highlighting their pros and cons. Learn how to best leverage each platform & start socializing!
Social Media Cheat Sheet for Users [INFOGRAPHIC]

Top 10 Canadian Marketing Blogs Worth Checking Out

Matt Goulart
The internet is practically overflowing with blogs that discuss marketing in all its forms and offer an astounding variety of advice on how you can enhance your marketing efforts.
Top 10 Canadian Marketing Blogs Worth Checking Out