The Worst Content Marketing Is What Everybody Else Is Doing: How to Get Ahead and Stay ThereContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the PlatformRise of Social Media in Ecommerce [INFOGRAPHIC]How eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
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A recent report states that only 34% of us think our measurement of social’s impact is accurate, which means we have a lot of work to do to validate value to the C-Suite. This post explores a few ways to begin rethinking return on investment when it comes to social-driven programs.
John Paul Sartre would have had a heyday living in the social media age. Which is more real, your physical existence or your digital existence? Who knows, and I'm not here to debate it either. The existentialist introduction was simply to set the atmosphere for the almost mystical question that I am here to address. It falls somewhere between the completely abstract "why is a duck?" and the considerably less bizarre "to post, or not to post?" It is asked repeatedly, and it receives a wide range of answers, all sincere, most ridiculous.
Most business owners understand the importance of a social media presence but often cite three reasons why they don’t spend as much time on it as they should.
Facebook have over 1 billion active users and increasing. So, it is important for all size and type of businesses to have a Facebook Business Page to reach to their target audience and promote their products/services as part of their social media marketing strategy. But why has it turned into a phenomenon? The euphoria can be very much compared to the mood at the onset of the internet era, when brick-n-mortar businesses strive to create an online presence.
Is your company new to the B2B social media game – or are you revamping your strategy? Get your platform going in five steps.
Finding fresh and interesting ways to produce new social content is a constant challenge.
If Comcast had a social customer service strategy in place, the exhausting Block conversation gone viral could have been avoided. Social Media Today’s fourth edition of "The Social Customer Engagement Index 2014: Results, Analysis, and Perspectives" proves it. Adobe’s SVP of marketing is quoted in the index, “We have a matter of 300 milliseconds to turn our actions into great experiences that help us build new customer relationships and extend existing ones. With less time to make a connection and convert it into a meaningful relationship, companies have to act quickly—and react even quicker, which means taking a hard look at their current capabilities to make fast moves. This includes how quickly they can respond to customers when they need help.”
Most of us know already that marketing isn’t what it used to be. But the question is, how is this knowledge impacting how we market our business? Are we relying exclusively on traditional marketing methods to build our brand? If we have a website and are on social media, are these helping or hindering our business? Ask yourself these 8 questions to get a sense of how you're doing.
Content and social media marketers have a lot to manage, from content creation to engaging followers. Throughout this process, there is a lot of room for error.
For fashion and beauty vlogger Bree Taylor, YouTube offers a wealth of opportunities to establish a brand online. Whether its individuals broadcasting themselves for extra cash or businesses creating original marketing content, people everywhere are drawn to the video hosting site. But in a world of content-overload and short attention spans, it can be difficult to successfully rope in subscribers.