Recent Posts

6 Pragmatic Content Marketing Predictions for 2015

FrankStrong
The Content Marketing Institute (CMI) is out with its annual list of content marketing predictions. Here are a few of them that stood out for me.
6 Pragmatic Content Marketing Predictions for 2015

How Smiling Can Increase Your Facebook Reach

Anthony Bosschem
I always wonder: Should I entice our audience with a thought-provoking question? Or cut to the chase with a bold statement, ending with an exclamation mark?
How Smiling Can Increase Your Facebook Reach

Your 2015 Content Marketing Strategy: 6 Magic Questions

Resonance
Yes, it’s true that we only have two weeks and some change left in 2014, but — hey, where are you going? Come back — it’ll be OK, I promise! Believe it or not, you still have time to put together a powerful content marketing strategy that will rock the house in 2015! It really boils down to answering six key questions.
Your 2015 Content Marketing Strategy: 6 Magic Questions

4 Content Marketing Trends to Follow in 2015

philcohen4
Email marketing's typically seen as a good way of distributing already existing content and to promote content and products to all the subscribers listed. But that's all going to change. The old model is steadily decreasing in its effectiveness and marketers are going to need to look at new ways to make use of email content marketing.
4 Content Marketing Trends to Follow in 2015

How to Develop a Strong Content Marketing Strategy for a Successful Blog

Christopher Jan Benitez
Forming an effective content marketing strategy for your blog is like setting up moves in a chess match. If done correctly, you will be able to a produce high-quality, actionable, and measurable content campaign that serves relevant information to your target audience on a consistent basis. From here, you will be able to meet your blogging goals much quicker.
How to Develop a Strong Content Marketing Strategy for a Successful Blog

3 Key Components to Building Social Media Campaigns That Drive Results

shuey03
Good social media is hard to do, it's not only time intensive, but resource intensive. In order to maximize the return on investment in a social media campaign, there are three key components you cannot overlook.
3 Key Components to Building Social Media Campaigns That Drive Results

Drip Marketing: What It Is and Why You Need to Start Using It

Jimmy R.
If you want to sell to your target market while building a relationship at the same time, then drip marketing is what you need. Drip marketing is a continuous set of emails being sent to your mailing list, customers, and prospects over a certain time interval. These emails can be either informative articles, offers or just help inquiries.
Drip Marketing: What It Is and Why You Need to Start Using It

What Makes a Good Website?

StefanP
You've heard it before. Google is king because 80% of people go through Google to find information, so just do SEO and you will be successful. This isn't enough anymore. Google rating is important, but your own website should be queen. It needs to be powerful in terms of content and more.
What Makes a Good Website?

Content Marketing: How S. Pellegrino Uses Content to Appeal to Foodies

Shelley Pringle
It’s easy to get the connection between content marketing and business-to-business brands. B2B purchases are typically complex, so education is required to ensure prospects understand the benefits of the purchase. Blog posts, ebooks and webinars are tools well suited to moving a business customer through this type of sales cycle.
Content Marketing: How S. Pellegrino Uses Content to Appeal to Foodies

The Content Marketing Plan That Quadruples Your Leads

FeldmanCreative
Most content marketers don't enjoy the success they seek. And most don't have content marketing plans. The connection is obvious. Here's how to create an unfussy content marketing plan to fast-track the process.
The Content Marketing Plan That Quadruples Your Leads