Recent Posts

Why Outsourcing Social Media Is a Winning Strategy

thuff007
On average, business owners waste about 4 billion hours each year dealing with tasks that could easily be delegated to vendors or other employees, yet they work twice as much as their employees. Business strategists recommend delegating as many non-critical tasks as possible to work smarter, not harder. Outsourcing social media is a winning strategy for maximizing the most of your time without sacrificing the quality of your customer engagement campaigns.
Why Outsourcing Social Media Is a Winning Strategy

7 Ways to Make Your Video Stand Out on Pinterest

Kayla Minguez
Pinterest is best known for pinning recipes that never get made, workouts that never get done and thousands of darn good quotes. But it’s also become a great place for marketers to pin videos. Unlike that “1000 push-ups in 10 days” pin, these videos are actually being viewed.
7 Ways to Make Your Video Stand Out on Pinterest

A Guide to Making Your Social Media Smell Better

Mike_Velocity
Is social media for marketing new? Is it rocket science? The answer to both of those questions is a big fat NO! So why are so many businesses still representing themselves on social media in a way that reeks of mediocrity? Take some time to consider these points about your use of social media and test your odour-rating.
A Guide to Making Your Social Media Smell Better

Visual Content Widens the Branding and PR Gap

brandcottage
In a traditional sense, Public Relations practitioners have been wordsmiths; conveying written and (limited) visual messages to the public. PR pros have mainly used words and text to increase awareness and educate people about products, services, controversies, and causes.
Visual Content Widens the Branding and PR Gap

Inbound Marketing Best Practices: Don't Forget the Basics in Email Marketing

BradFriedman
Today’s plethora of online tools allow marketers to create beautiful emails while using inbound marketing best practices that their customers will be sure to enjoy. Services like MailChimp, Constant Contact, and HubSpot assist in creating HTML emails via simple drag-and-drop, allowing even computer novices to create gorgeous emails. But it’s easy to get lost in these tools. Creating a good email is about more than just its design.
Inbound Marketing Best Practices: Don't Forget the Basics in Email Marketing

Content Marketers, Here’s How to Hire Your Next Great Leader

Michael890
Do you want to build out your content team? Find out how to hire a content marketing manager to lead the way.
Content Marketers, Here’s How to Hire Your Next Great Leader

A Sharp Spear Tip Is the New Necessity

Aaron Perlut
Boring or sanguine is no longer good enough. Even sturdy or stable won’t cut it if you have ROI to contend with – and most of us do. Content, and in particular, the tip of the spear on that content, must have something poignant or funny or alarming or dramatic or sexy that speaks to an audience, and drives them to take action and share the fact that they've taken that action.
A Sharp Spear Tip Is the New Necessity

Making Your Content Go Viral on Facebook

PaisleyHansen
As wonderful as the idea of viral content might be, very few online marketers have a firm grasp on exactly what's involved in achieving the goal. As a matter of fact, many business owners look at viral content as more of a reward. If a blog post or info graphic should be successful, well that's simply icing on the cake. This is an unfortunate attitude, as crafting viral content is well within the grasp of any individual or team who is willing to put in the effort.
Making Your Content Go Viral on Facebook

3 Ways User-Generated Content Benefits Brands and Consumers

PatrickSalyer
Technological innovations over the last decade have given an unprecedented level of influence to individual consumers. With social media as their soapbox, users are able to shape the opinions of their continuously connected peers with a single tweet or review. For brands looking to enrich the customer experience, tapping into consumer opinion and creating opportunities for dialogue becomes a necessity. Here are three reasons why learning to listen is good for your brand and customers.
3 Ways User-Generated Content Benefits Brands and Consumers

Guerrilla Marketing Goes Tech Savvy: Marketing Automation for Beginners

Anna Kelleher
Marketing automation is not exactly guerrilla marketing (I think the big boys call this bootstrapping now — which can be abbreviated with BS because it’s either time or money, and if you aren’t tech savvy, it’s a whole lotta time, but that’s another story). In the right hands, though, it can allow you to scale your business and manage your leads in a bigger way than you can if you have to do everything by hand.
Guerrilla Marketing Goes Tech Savvy: Marketing Automation for Beginners