You Are What You Eat: Optimizing Content ConsumptionQuality? Or Quantity? Content Marketing Struggles with the Right Path Forward3 Ways to Take Brand Advocacy to the Next Level with User-Generated Content5 Reasons Why Your Content Marketing Isn't Working
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It's important to understand how the media you are producing is being consumed. By taking a look at the platforms your customers are using to view your media, and the delivery method and voice of this media, you should be able to spot the areas for improving your brand and overall business performance.
Content marketing can be seriously annoying. You’ve read the blogs, you’ve researched the stats and you’ve put your awesome content out there, but you’re still not seeing the results.
With the emergence of content filters, ever rising competition, and consumption capacity overload, it’s reasonable to ask how are you going to succeed with content marketing? Content marketing will only deliver on its promise if the content’s good enough to deliver customers.
“Do you have a blog?” Whenever I happen to sit down with a new client that is one of the very first questions I ask.
It turns out that Millennials depend upon brand content more than we think – and some even prefer it. Surprised?
One of the most important steps in a successful social media strategy is choosing the right social media channels. I get asked it all the time – what networks should my business invest in? This posts provides a step by step process that will enable your business to pick the right platforms to connect with your target audience.
"Your submission awaits moderation." Whether you manage an online community or you’ve contributed to a website, you’re probably familiar with that phrase. The majority of websites accepting comments, images, and videos from users have a review mechanism in place to filter out content that violates their terms of service.
Do you sell advice? If so, you need to be an expert. You also need to convince your audience that you’re an expert, but by now you know that you are competing in a crowded space. You need to adopt a deliberate approach to demonstrating your expertise. Here’s what you need to do.
Why are 90% of companies claiming to be content marketers, but only 1 in 25 turn content into revenue-generating assets?
It took Bryan Kramer five days to write his book, “There is No B2B or B2C - Human to Human: #H2H,” in which he gave wise advice to brands on how to bring back the human side of communication.