Recent Posts

Integrating Your Content Marketing Strategy with Employee Advocacy

PaulDunay
Welcome to another Social Media Today webinar, part of the Best Thinker webinar series, this time on the topic of Integrating Your Content Marketing Strategy with Employee Advocacy.
Integrating Your Content Marketing Strategy with Employee Advocacy

Why the Future of Content Marketing Is Bright

expresswriters
A personalized content marketing strategy is the fundamental aspect that differentiates you from your competitors, making you unique, channeling your ambitions in the right direction and creating a stronger tie with your audience.
Why the Future of Content Marketing Is Bright

Your Content Marketing Team on the Gridiron

ShanaPilewski
Football pits the offense, the team with the ball, against the defense, which tries to prevent the offense from scoring. Yes, we’re all thinking about the Super Bowl, but what does that have to do with content marketing? Everything! Here’s why.
Your Content Marketing Team on the Gridiron

Why Businesses Need to Guard Against Bad Content

ubersocialmedia
Content marketing is all about creating quality content that builds authority and provides value to potential and existing customers. Content must be on-brand and should of course represent your business well. With this in mind then, I find it utterly baffling that even now, business owners continue to outsource content creation to the lowest bidder, ending up with low quality content that reflect poorly on them.
Why Businesses Need to Guard Against Bad Content

Power of Visual Content Marketing and Brand Storytelling in a Nutshell

PamMoore
In this episode I put visual marketing in a nutshell for you, with the goal of inspiring you to begin incorporating it into your marketing strategies and tactics to drive improved results.
Power of Visual Content Marketing and Brand Storytelling in a Nutshell

Content Marketing Minds: Land Rover and William Boyd

MatthewY
If you're up for learning about branded content and a more experimental piece of content marketing, read about The Vanishing Game with William Boyd and Land Rover. The engaging piece of content that they have created together may just ruin the rest of your work day! I won't tell your boss...
Content Marketing Minds: Land Rover and William Boyd

How to Determine the Fair Market Price of a Sponsored Article [DATA]

chadpollitt
Advertorials have been around for a long time in print, television and radio. However, as content marketing has moved online and become more main stream, a new form of advertorial was born.
How to Determine the Fair Market Price of a Sponsored Article [DATA]

6 Marketing Texts That Will Improve Your Strategy

Alistair Norman
Check out these six great examples of marketing texts to improve your SMS marketing strategy. According to research, approximately 90% of marketing texts still get opened. By being personalized, but not intrusive, your text message marketing can lead to great results. Here are some good examples.
6 Marketing Texts That Will Improve Your Strategy

What Makes a Great Infographic?

Wyzowl
Did you know that we remember 80% of what we see, yet only 20% of what we read? The power of visual content is hard to ignore. And that's why an infographic is such a valuable piece of content.
What Makes a Great Infographic?

Content Marketing Success: Two Case Studies

expresswriters
A look two content marketing pillars who have created the foundations of what a great content marketing strategy is all about! This should give you some basic inspiration that you will be able to take with you to your next content marketing meeting.
Content Marketing Success: Two Case Studies