Recent Posts

Content Marketing: How to Get Ridiculously Awesome Reach with Minimal Effort

CarrieMorgan
10,908. That’s the number of eyeballs I’ve reached with the eight presentations I’ve uploaded to SlideShare. Can you imagine the fantastic reach you could earn for your content if you were using SlideShare with dedicated time and energy – backed by a specific, focused content strategy?
Content Marketing: How to Get Ridiculously Awesome Reach with Minimal Effort

The Content Cornucopia: What Content Is Your Audience Craving This Thanksgiving? [INFOGRAPHIC]

NicoleKarlis
Your dinner guests need a variety of food to satisfy their cravings — and so do your content consumers. This Thanksgiving, show your audience appreciation with the help of our Content Cornucopia.
The Content Cornucopia: What Content Is Your Audience Craving This Thanksgiving? [INFOGRAPHIC]

Why Facebook's War on Marketing Is a Good Thing

RohitBhargava
Facebook's war on marketing is causing an unexpected side effect: it is challenging brands to create better marketing.
Why Facebook's War on Marketing Is a Good Thing

Brand Voice and the Power of Words: Tone

lacylu42
Tone is the overall attitude you as the author take towards your subject. It decides how readers will read a piece and how they will feel about the subject. It creates a mood. And, more than any other single piece of the puzzle, it determines your brand voice.
Brand Voice and the Power of Words: Tone

WTF Is Content Marketing, Anyway?

Chris Horton
The term "content marketing" has become so broad and all-encompassing as to render it functionally useless to marketers.
WTF Is Content Marketing, Anyway?

The 3 Most Important Content Marketing Questions CEOs Should Ask

DouglasBurdett
Let’s say you are the CEO of a company that has seen its sales pipeline flattening out for a couple of years. The effectiveness of cold calling is plummeting. And you have a sense that the traditional marketing that generated leads in the past isn’t working anymore.
The 3 Most Important Content Marketing Questions CEOs Should Ask

Content Marketing Minds: Content Marketing, a Martyr for a Better Web

JeanSpencer
Content marketing is changing the Internet for good. Let's take a visual tour, shall we?
Content Marketing Minds: Content Marketing, a Martyr for a Better Web

15 Critical Mistakes You're Making with Content Marketing

meloniedodaro
Here is a list of content marketing mistakes that might be holding your content back.
15 Critical Mistakes You're Making with Content Marketing

Content Marketing: Reaching for the Stars (But Reach Is Yesterday's Game)

RichardStacy
Chasing reach is simply a new variant of the (now belatedly discredited) exercise of manufacturing Facebook likes and Twitter followers. You may have reached a whole lot of people, but so what? What does this actually mean for what these people think about your brand and how does this translate into improved sales or reputation scores?
Content Marketing: Reaching for the Stars (But Reach Is Yesterday's Game)

Four Ideas to Overcome Content Saturation in Your Niche

markwschaefer
Here is the sneaky little secret of content marketing nobody likes to talk about. Often, to create an effective strategy, you don’t have to produce the best content. You just need to be first in your niche, and overwhelming. Content saturation is a legitimate strategy.
Four Ideas to Overcome Content Saturation in Your Niche