Recent Posts

Nat Geo, HuffPost, Bleacher Report Winning in Social Shares

Kayla Minguez
A recent report released by Shareablee named National Geographic, The Huffington Post and Bleacher Report as the top three brands receiving the most social shares in July. What lessons can we learn from them?
Nat Geo, HuffPost, Bleacher Report Winning in Social Shares

3 Steps to Becoming a Content Marketing Master

StanfordSmith
There are over 363 million search results for the term "content marketing," but add the word mastery to the term and the search results plummet to 4 million results. Only one result uses the term “content marketing mastery,” leaving me to wonder: if everyone wants to know how to do content marketing, why aren’t we talking about how to do it well? I hope to correct that with a three-step process you can start today.
3 Steps to Becoming a Content Marketing Master

How to Promote Your Content Better, Faster and More Effectively

chadpollitt
Some people think content promotion isn’t complicated. It’s just making sure content is optimized for the search engines, sent to an appropriate email list, and then broadcast it socially, right? If only it were that simple. Search algorithms aren’t as reliant on on-page factors for determining relevance anymore, organic social reach is declining, and not every brand has a huge opt-in email database at their disposal.
How to Promote Your Content Better, Faster and More Effectively

10 Reasons to Combine Search and Social

Warren Knight
The combination of search and social is one which cannot be ignored and must be embraced by all. Search engines have changed the way they rank your business because of the integration of social media signals when looking at search algorithms. Around 58% of consumers will go to a search engine to look for something online and 40% of consumers will seek further advice from friends or colleagues on social media.
10 Reasons to Combine Search and Social

The Title Makes the Post Viral

cabraham
When it comes to dominating search, especially when it comes to blogging and publishing, you need to always write your headlines and copy first for Google, then for people. Humans (and their flexible brains) are very forgiving when it comes to reading possibly stilted, "robotic," keyword-explicit headlines and articles, but Google is not.
The Title Makes the Post Viral

There’s No Writer’s Block in Content Promotion

nsholly
The world of content promotion depends on the quick creation of high-quality content, so there’s no time for writer’s block. What do you do if this common creative hurdle grabs hold? Try these tips: Write (don’t type). Limit (the parameters). Focus (on your content promotion strategy).
There’s No Writer’s Block in Content Promotion

Content May Be King, But Content Distribution Is Definitely Queen

Richard Rogers PCA
We’ve all heard it many times – blah blah… content is king. This is undeniably a valid fact. Your marketing teams have to create masses of good content, and do so often, to feed your social media activities. Without this regular (and valuable) content, social media simply cannot survive. But this is just the tip of the iceberg. Is content production really the only issue you have?
Content May Be King, But Content Distribution Is Definitely Queen

3 Ways to Use BuzzSumo to Boost Your Social Media Marketing Efforts

adhutchinson
BuzzSumo is a relatively new content discovery tool with a range of features that digital marketers will love.
3 Ways to Use BuzzSumo to Boost Your Social Media Marketing Efforts

Should You Make the Leap Into Sponsored Content?

markwschaefer
The sponsored content wasps are swarming! Every day I get pitches from companies seeking to pay me to feature their products on my blog, or even pay for entire posts about their products. Not only is the number of requests increasing, the amount of money being offered for these posts is going up too. Would you accept paid sponsored posts on your blog?
Should You Make the Leap Into Sponsored Content?

Are We Drowning in Crappy Content?

expresswriters
If the Internet were the ocean and you were dying of thirst for quality content, you’d find yourself drowning in crappy content. Yes, it looks like the web is flooding with content, but instead of, “Oh no! Too much content!” going on, there’s actually a dire lack of quality and an overabundance of non-quality content.
Are We Drowning in Crappy Content?