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Starbucks is known for lots of things: great coffee, friendly baristas, and a near-complete takeover of practically every street corner in America. Did you know it’s also known for it’s killer social media strategy? It’s true! Take a look at some of these stats!
Facebook is being pretty clear that free distribution of content is no longer the most effective way to increase visibility on your consumer’s news feeds. If you want online reach, you need to be prepared to hand over cold hard cash from your marketing budget.
Reportedly, Google is looking to target younger audiences, as far as account privileges are concerned. Basically, the company in question might lower age requirements for those who would like to sign up for YouTube and Gmail. Is this move unfounded, on the part of Google, or will it prove to be useful for long-term social media engagement amongst those who get involved earlier?
Now, it goes without saying that Facebook is one of the more controversial social networks, but their recent effort to force people to install their standalone Messenger app has angered users more than ever before. Is the backlash justified?
The other day I was doing a demo for someone and noticed that my Facebook Page had an extra icon in the status update box. I clicked, and to my surprise, it was “Add Targeting.” But here’s what you need to know: This is News Feed targeting, not post targeting. Anyone who comes to your Facebook Page can still see these posts. It just limits who can see them in their News Feed.
There is a lot of advice floating around out there about how to craft the perfect Facebook post, but statistically what works the best? A recent study of 1.5 million Facebook posts has some surprising findings.
Social media marketing is fluid and effective tactics change from platform to platform. Are you timing your tweets, posts and updates in a way that exposes them to the most eyeballs and opportunities for engagement? If not, your timing may be off.
Organic reach on Facebook is declining, meaning you need to pay to reach your fans. If you're paying to distribute your content on Facebook, then is there any reason to try and increase the number of page likes you have?
With every brand looking to go beyond Facebook for their marketing needs, Instagram is thrown into a lot of conversations. Is there a point in connecting Instagram to your Facebook page?
Instagram's platform continues to generate impressive metrics from year to the next. Since the acquisition by the parent company Facebook it has been nothing short of social media success and victory for users actively posting on the platform.