Recent Posts

Auditions, Social Media and Blogging May Help the Long-Term Unemployed

Kayla Minguez
Among other strategies for battling unemployment, the White House has taken to blogging about the value of hiring previously unemployed workers, Facebook is being used as a recruitment tool and "auditions" are offering ways for long-term unemployed people to prove their skills.
Auditions, Social Media and Blogging May Help the Long-Term Unemployed

What Cohort Analysis on Ello Reveals

shaybmoser
Though it’s been called everything from the Facebook killer to just another blip on the social network radar, a RJMetrics analysis of Ello's public post, follower, and following data paints a positive picture of the ad-free social network. A measurement of 160,000 users from the site shows new user acquisition is significantly higher than it was last month.
What Cohort Analysis on Ello Reveals

11 Ideal Facebook Tools for Marketers

kevanlee
How to run a Facebook contest, analyze your page, and more. The built-in tools that Facebook offers to business pages and advertisers are robust and detailed. Hence, you're likely to uncover a smaller stash of third-party tools than you might for a network like Twitter.
11 Ideal Facebook Tools for Marketers

SMT Shorts: Laurent Francois on Fan Engagement and Branding

carianneking
In this week's SMT Shorts, we met with Best Thinker Laurent Francois, Executive Creative Strategist and Founder, RE-UP Agency, to hear his thoughts on how to keep fans on Facebook Fanpages, what luxury brands can teach the rest of us, and - in French! - how foreign brands can make their foreignness an asset.
SMT Shorts: Laurent Francois on Fan Engagement and Branding

What Does the Rise of Ello Mean for Facebook?

jen_jensen
All eyes are on the new kid on the social media block, Ello, but what does its existence mean for the future of Facebook?
What Does the Rise of Ello Mean for Facebook?

Dear Facebook, It’s Not You, It’s Us

TamaraDull
Dear Facebook: The fact is that without all this data—my data and the data of my 1.3+ billion “friends” on Facebook—you would shrivel up and die. You need our data to stay alive.
Dear Facebook, It’s Not You, It’s Us

Should You Invest Your Organic Efforts on Twitter or Facebook?

The Connor Group
Make sure that you select the best social media platform as to where you are concentrating your organic efforts.
Should You Invest Your Organic Efforts on Twitter or Facebook?

How to Get 40% Conversion Rates from Facebook Ads

Peter Visser
These two simple tweaks in Facebook took our front-end conversion rate from 7% to 40% without losing quality. Can you guess which tweaks?
How to Get 40% Conversion Rates from Facebook Ads

Facebook’s New Video Enhancements: How You Can Benefit

unifiedsocial
With over 1 billion (yes, that’s an “illion” with a “b”) video views on Facebook each and every day around the globe, the social behemoth has been fine-tuning their product offering throughout the year. Just in the last few months alone we’ve seen six major enhancements, two of which are still in their infancy as they continue to be rolled out over time.
Facebook’s New Video Enhancements: How You Can Benefit

Advanced Strategies to Understand Your Converting Audience on Facebook

kandice
There are hundreds of DIY articles on exactly how to use Facebook Conversion Tracking pixels, but very few of those articles tell you why you want to use conversion tracking or what exactly you can gain from this strategy. I like to keep my focus on two things – Brand Experience and Audience Appreciation – and Conversion Tracking is a superb way to advance knowledge in both of those areas.
Advanced Strategies to Understand Your Converting Audience on Facebook