Recent Posts

Facebook Knows You Better Than You Know Yourself

anthonycarranza
Something as innocuous as your Facebook Likes could in fact determine your personality type? The research certainly seems to suggest there is substantial and quantitative evidence that it is quite possible. Considering the level of activity, engagement and usage nothing can be ruled out.
Facebook Knows You Better Than You Know Yourself

3 Ways to Decrease Your Facebook Advertising Costs

unifiedsocial
Balancing a marketing budget can be a meticulous task — figuring out how to spend and how to save. Luckily, when it comes to Facebook, we’ve got a few tips that can make the process of saving some serious coin a little less complicated.
3 Ways to Decrease Your Facebook Advertising Costs

Social Media During the Super Bowl: A Second Screen Playbook

Juliana Casale
While football fans gear up for game day, big-name brands are putting down some serious dough. How can advertisers take advantage of second screen commercial-sharing behavior on social media?
Social Media During the Super Bowl: A Second Screen Playbook

To Opt In or Not Opt In? That Is the Question

KyleV767
In the debate of having users "opt it" or "opt out," always, I repeat, always let your users opt in to your content.
To Opt In or Not Opt In? That Is the Question

The Rules of Engagement on Facebook

Act-On Software
If you want to make your content sharable and searchable on Facebook, you need to have a thorough understanding of Facebook principles and the general rules that apply to content and behavior.
The Rules of Engagement on Facebook

Facebook Video vs. YouTube: Maximizing Results in the Evolving Video Landscape

Brian Honigman
While YouTube is still a major traffic destination, there is a relatively new (although familiar) competitor on the scene that is slated to give YouTube a run for its money. That competitor is Facebook, and in a short period of time, they have been gaining some serious traction in the online video and content marketing space, and industry experts have been taking notice.
Facebook Video vs. YouTube: Maximizing Results in the Evolving Video Landscape

FB@Work: Will It Work?

Courtney Hunt
Facebook recently launched a pilot program for an enterprise social network offering dubbed Facebook at Work (aka FB@Work). Although Facebook has been wildly successful as a consumer-oriented social network, that doesn’t mean that they’re primed for similar success in the enterprise space. This piece discusses some of the challenges they face.
FB@Work: Will It Work?

5 Predictions for Social Marketing Trends in 2015

Kenneth Gillett
Social marketing is still evolving. New networks pop up and established ones change. I'd like to make some predictions for the upcoming year, and you can revisit this post in January of 2016 to see how well I did.
5 Predictions for Social Marketing Trends in 2015

Facebook Knows You Better Than You Know Yourself

adhutchinson
A recent Cambridge/Stanford study showed that Facebook data can generate a more accurate view of a person's personality than their friends, family - even their partners. This is another wake-up call to the power of social media data, something all marketers need to be taking seriously.
Facebook Knows You Better Than You Know Yourself

Why You Probably Don't Own Any of Your Social Channels

MarketingXLerator
Are you a social media landlord or renter? Do you own your Twitter account or Facebook page? Chances are, most of your social media activity happens in rented enviroments and somebody else is making the rules. Hence, one of the trends in social media marketing in 2015 is a turn to truly owned vs. rented social channels. Find out why this matters and what your options are in this blog.
Why You Probably Don't Own Any of Your Social Channels