Recent Posts

New Facebook Save Feature Helps You Remember Great Posts

Evan LePage
How many times have you seen something interesting on Facebook only to forget what it was or who posted it later on? Now you can spare yourself this anguish with the help of a new Facebook save feature, which will help users keep interesting, important and memorable posts in their back pocket for future use.
New Facebook Save Feature Helps You Remember Great Posts

Facebook Testing a Way for Users to Buy Products on the Platform

RGBSocial
Facebook announced late last week that they are testing a new method for people to discover and buy products directly on the platform, and there’s good reason to be excited for this potential new feature.
Facebook Testing a Way for Users to Buy Products on the Platform

What Does the Facebook Experiment Teach Us?

Visualkiwi
I'm intrigued by the reaction that has unfolded around the Facebook "emotion contagion" study. As others have pointed out, the practice of A/B testing content is quite common. And Facebook has a long history of experimenting on how it can influence people's attitudes and practices, even in the realm of research. But why is it that this study in particular has sparked a firestorm?
What Does the Facebook Experiment Teach Us?

The New Oprah? Facebook Takes the Transparent Route Instead

Aaron Perlut
As Facebook requires brand pages to pay up for visibility, in spite of its other transparency transgressions, it has wisely taken the road that old-line media staples like Oprah Winfrey and Ellen DeGeneres did not.
The New Oprah? Facebook Takes the Transparent Route Instead

The Big Brand Theory: Cosmopolitan

RicDragon
While Facebook and Twitter have been the predominant platforms for Cosmopolitan, the brand has also experienced some success on other platforms. Benson says, "I think all of our networks as having their own personality. Different things perform better or in different ways on different networks.
The Big Brand Theory: Cosmopolitan

5 Way to Get More Reach for Facebook Fan Page

showrav-ssl
Companies are in a tizzy these days because the content on their Facebook Pages are reaching less people. A current study estimated that brand posts on Facebook are generally seen by about 6% of page’s fans, and that number is anticipated to fall additionally this year. The decline has developed an increasing stress between brands, which have actually used social media free of cost marketing for a years, and Facebook, which is attempting to enhance its growing advertising and marketing business and manage a deluge of content from individual clients and Pages. One company went so far regarding “break up” with Facebook due to its page’s decreasing reach, which generated a “sorry I’m not sorry” feedback from the social network.
5 Way to Get More Reach for Facebook Fan Page

Social Startups: GoChime Reaches Your Customers Outside Their Inbox

shaybmoser
“Businesses are finding it harder and harder to reach their customers through email. It is a very noisy channel,” says Austin Evarts, co-founder and CEO of GoChime, an up-and-coming startup that takes users’ email marketing and CRM strategies social. “By matching our clients' email lists and segments to Facebook profiles and reaching their customers on Facebook with an ad, we allow them to break outside of the noise.”
Social Startups: GoChime Reaches Your Customers Outside Their Inbox

Social Advocacy & Politics: Getting Under the Hood of Any Facebook Page with Inspire

DrDigipol
Want to understand what content works well on Facebook? Check out the free Inspire tool provided by ActionSprout. ActionSprout, which provides a great application that adds campaign-type actions to your Facebook page and collects your fans’ email addresses as they take the actions, offers a free tool that helps you understand what wall posts make successful Pages work. Whether you use it to assess your own Facebook Page or someone else’s, the Inspire tool is a goldmine of insight.
Social Advocacy & Politics: Getting Under the Hood of Any Facebook Page with Inspire

How One Brand is Using Social Media to Drive Sales

jessoaks11
While social media started out as a way to connect with friends, colleagues and neighbors, it has transformed over the past few years into a marketing and sales goldmine for brands. But the automotive industry has struggled to find ways to use social media to generate auto sales. However, Kelley Blue Book launched the Seller’s Toolkit, a collaborative online platform that can help private parties sell used cars.
How One Brand is Using Social Media to Drive Sales

Testing Facebook Advertising in Q3 to Drive Success in Q4

ryanpitylak
If you’re an eCommerce company, you should absolutely advertise on Facebook. Organic posts are receiving less attention with Facebook's revised display models. A much surer way of reaching your desired audience is through paid advertising, where a sophisticated approach will ensure you’re getting in front of your targets.
Testing Facebook Advertising in Q3 to Drive Success in Q4