Recent Posts

4 Advanced Targeting Tactics for Facebook Ads

Peter Roesler
Just like fishing tactics in real life, the better marketers understand the Facebook advertising environment and system, the better the results of future campaigns. Here are four advanced targeting tactics business owners and marketers can use to improve their Facebook ad campaigns.
4 Advanced Targeting Tactics for  Facebook Ads

Facebook's New Search Function: Useful or Creepy?

Daniel Green
The success of Facebook’s new search function depends entirely on how well users respond to the perceived benefits of the feature vs. its potential creep factor. When Facebook first announced the new search tool, people were quick to point out its potential to unearth old and embarrassing posts, and make Facebook stalking that much easier. From a Facebook user’s point of view, will the usefulness of this feature really outweigh its potential for embarrassment?
Facebook's New Search Function: Useful or Creepy?

How Smiling Can Increase Your Facebook Reach

Anthony Bosschem
I always wonder: Should I entice our audience with a thought-provoking question? Or cut to the chase with a bold statement, ending with an exclamation mark?
How Smiling Can Increase Your Facebook Reach

What to Post? Social Media Ideas for Small Businesses

DianaMackie
To actually attract and entertain your social media following, small businesses should definitely be posting several times a day from their business’ Twitter, Facebook, and Instagram. Easier said than done though right? Well, here’s a handy guide full of great (and easy!) ideas to populate your social feeds with.
What to Post? Social Media Ideas for Small Businesses

Facebook for Small Business

thekissagency
Facebook makes it easy to connect with the local customers that matter most. First, focus on getting their attention. Engagement is all about attracting interest, so start by posting useful information, news or entertaining pictures, to get people to talk about your business and your products.
Facebook for Small Business

Facebook Page Introduces New CTA Buttons

smatista
Facebook gave small business owners an unexpected early holiday gift yesterday, December 11th – new CTA buttons for business Facebook pages! Calls to action (CTAs) are an incredibly important – but often forgotten – part of the design of any piece of marketing. How are you supposed to get your potential customers to take the action you want if you don’t tell them what it is?
Facebook Page Introduces New CTA Buttons

Forget Facebook and Learn How to Win Back Your Audience

ana mariaraynes
The reason we post to Facebook, Tweet daily, and update our LinkedIn pages, etc. is to drive people back to our websites. But some businesses may have been drawn to Facebook because they've considered it a free tool, despite the fact that no real marketing channel is in fact free. Read what you should be doing instead to reclaim your marketing power.
Forget Facebook and Learn How to Win Back Your Audience

Why I Would Give Up Facebook in a Heartbeat

memktgservices
Being on Facebook originally was fun – reconnecting with friends I hadn’t seen in years, staying in better touch with family out of state and even getting to give an apology to someone that was about 10 years overdue. There were no ads and no games – you could say Facebook life was much simpler. Fast forward to now. Everytime I log on, I’m shown more ads that I ever remember seeing.
Why I Would Give Up Facebook in a Heartbeat

2 Strategies to Get Big Facebook Fan Pages to Drive Traffic for You

danfaggella
Want to drive as much traffic as you can from Facebook? While a paid campaign is fine sometimes, it is difficult to sustain without a direct ROI in sales. By partnering with and helping businesses and groups on Facebook that are related to your industry or target market, you can unveil win-win cross-promotions that get your name or business on some of the biggest fan pages in your industry.
2 Strategies to Get Big Facebook Fan Pages to Drive Traffic for You

What's the Magic Behind the Social Success of Disney?

thuff007
Whether it’s movies, amusement parks, or cruise ship itineraries, everything Disney touches seems to turn to gold and their social media strategies are no different. To connect with audiences around the world, Disney manages over 1,000 social media accounts. How do they do it? A whole lot of work and a little bit of magic.
What's the Magic Behind the Social Success of Disney?