- Content Marketing
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
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3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
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Facebook has experienced overwhelming success like no other website or social network before it. This however, is not a surprise to neuroscientists who have been studying social interactions all over the world. In the past 10 years, neuroscientists have discovered some unusual quirks in the brain that appears to be very socially oriented.
As more small businesses get involved with Facebook, they’re using contests to engage more of their followers. Unfortunately, not all businesses follow Facebook’s official rules and guidelines for contents; in some cases, failure to follow these guidelines can put businesses at risk of having their Facebook page removed from the social network altogether.
Since the launch of Google+ in 2011 there has been much speculation of whether Google+ would prove to be a serious social networking threat to Facebook.
In a market that has been transformed by social media, businesses are searching for unique ways to make a splash. Here are six innovative (or crazy?) social media strategies that businesses used in the last year to make a different kind of impression.
With so much pressure on marketers to be posting on multiple social media networks, multiple times a day, with multiple objectives in mine, it's easy to see why social media scheduling is such a hot topic right now. In this follow up study from Software Advice, a social CRM evaluation company, we learn how marketers are using social media optimization tools and what goals are driving their usage.
Sometimes it seems like big brand pages have it easy on Facebook. With such large audiences it looks easy to have a successful online presence. However for small businesses there are still lessons to be learned from bigger brands on Facebook. This article focuses on two fashion/beauty brands who can teach us all a lesson in Facebook marketing.
Move Over TripAdvisor, Another Social Network is the New King of Online Reviews for the Travel Industry
What if I told you that TripAdvisor is no longer the most popular review site for the travel industry? Based on a great new study published by the fine folks at Skift, Facebook have become more popular for finding travel inspiration and reviews than traditional online review sites like TripAdvisor.
You’re investing time—which is money—and possibly actual funds on social media. How do you know what ROI (return on investment) you’re getting for these efforts? Is there a way to measure your social media ROI?
Lately, I’ve been reconsidering who I think are influencers in and on my business. There are those who you follow and hang on every word and there are those you watch from afar with admiration but caution. Who we let influence us, both professionally and personally, says a lot about who we are. Are you easily swayed or does it take some research and work?
As wonderful as the idea of viral content might be, very few online marketers have a firm grasp on exactly what's involved in achieving the goal. As a matter of fact, many business owners look at viral content as more of a reward. If a blog post or info graphic should be successful, well that's simply icing on the cake. This is an unfortunate attitude, as crafting viral content is well within the grasp of any individual or team who is willing to put in the effort.