Recent Posts

Before You Invest in Online Advertising, Do This!

Jim Belosic
There are lots of small business owners and yes, even marketers, who believe online advertising is not worth the spend. For a long time, I was one of those marketers. Then I read Mark Schaefer’s article, “Content Shock: Why Content Marketing Is Not a Sustainable Strategy,” and my thinking about online ads started to change.
Before You Invest in Online Advertising, Do This!

Facebook Changes to Allow Page Admins to Like, Comment as Themselves

Tara Urso
Have you ever been frustrated because as your page's admin, you were not able to like and comment on page posts as yourself ? A recent Facebook page change now gives you that ability. At the bottom right hand corner of Page posts and event posts, you can now choose to like and comment as yourself.
Facebook Changes to Allow Page Admins to Like, Comment as Themselves

Import Your Facebook Friends to Google+

Craig Fifield
The easiest thing you can do when trying to grow your following on a new social network is to find and connect with any existing friends or followers that you have already on other networks. Here's how I found my Facebook friends on Google+.
Import Your Facebook Friends to Google+

Harnessing the Power of Facebook’s "Get Notifications" Feature

ElizabethVictor
Using Facebook’s own free feature to boost your social media campaigns, branding, and reach is currently very under-utilized. However, it is a built in reminder function that can help your social media department automatically alert both followers and employees to your updates.
Harnessing the Power of Facebook’s "Get Notifications" Feature

Can Getting Your Audience to Share via Social Media be a Viable Monetization Strategy?

Bernadette Coleman
It should be no surprise then that payment through social media shares is now becoming a thing. Paying with a Tweet or a Facebook share is a must if you want your content to be shared.
Can Getting Your Audience to Share via Social Media be a Viable Monetization Strategy?

What 2 Million Posts Tell You About Facebook Engagement [INFOGRAPHIC]

Irfan Ahmad
Media and entertainment brands receive the most likes, comments, shares and links click on Facebook. Users are most engaged with Facebook content on weekends - which is also when page managers post least frequently.
What 2 Million Posts Tell You About Facebook Engagement [INFOGRAPHIC]

How Any Industry Can Capture Customers Through Facebook

DenmonLawFirm
With any social media strategy, goals should include positive results, sales, interaction, and an increased customer base. From testing many strategies, we found that remarketing and strategic email capture campaigns have great return-on-investments and help generate substantial customer lists.
How Any Industry Can Capture Customers Through Facebook

Twitter Vs. Facebook: Which One Is Better for Promoting Your Brand?

Juanjo
Facebook has been traditionally ahead in content marketing promotion and it’s still a great influence on many audiences’ purchase decisions, but nowadays it’s slowly heading backwards. Twitter, on the other hand, is making up ground by aiming for new online trends, such as marketing video promotion.
Twitter Vs. Facebook: Which One Is Better for Promoting Your Brand?

The State of Social Media Marketing: Fall 2014 Edition

meloniedodaro
Having trouble keeping up with all of the recent changes to social media? There have been some big and important changes recently in social media that will be covered in this State of Social Media Marketing blog post.
The State of Social Media Marketing: Fall 2014 Edition

Scheduling Facebook Posts for Businesses

StoreYa
Facebook's post scheduling feature is crucial for anyone who understands the importance of social media activity, but is too busy to constantly be updating their feed.
Scheduling Facebook Posts for Businesses