Recent Posts

Your Social Selling Questions Answered

JulioVisko
Social selling is an enigma. Is it still selling? Is it entirely something different? Julio Viskovich gives his take on the 4 most common questions about social selling. Read them now!
Your Social Selling Questions Answered

Promoting Your Business on LinkedIn

Bernadette Coleman
Where LinkedIn really wins over the other social networks is that it offers business value due to the fact that it is based on the professional interests of both businesses and individuals. These characteristics make it the obvious go-to place for sharing important news and information about your brand in order to raise awareness, drive more traffic to your website and increase conversions.
Promoting Your Business on LinkedIn

The B2B Marketing Budget: When to Invest in Digital Marketing

Mary Wieder
Not sure where to start? Most marketing budgets will need some sort of financial investment in digital tools. Start by checking the freebies off your list. Then decide if your marketing goals are strategic, branding or lead generation and base your decisions on your end goal. The most important step is to monitor your investment and make the necessary changes.
The B2B Marketing Budget: When to Invest in Digital Marketing

Google Adwords vs Facebook Ads: Choosing the Right Marketing Platform

StoreYa
Deciding between Google Adwords and Facebook ads? All eCommerce and small business owners face this choice between the two most powerful pay per click advertising options on the web. Each platform provides unique advantages. For example, the Google keyword tool enables marketers to make highly researched keyword targeting decisions, while Facebook ad’s targeting options deliver extremely precise ads.
Google Adwords vs Facebook Ads: Choosing the Right Marketing Platform

5 Tips On Becoming A Digital Freelancer

Lauren Riley
Whether you’re just about to embark on your professional career, or have been in work for a number of years, there may come a time when you consider breaking out from the the norm and going out on your own.
5 Tips On Becoming A Digital Freelancer

5 Critical Considerations when Using LinkedIn Sponsored Updates

dklcheng
The LinkedIn ecosystem is a very tempting target for B2B marketers. After all, you can target in ways you simply can't get away with in other advertisers. Someone's title, skills, location and company are all up for grabs. It should be like shooting fish in a barrel, but alas, like all magic bullets, this one still requires pinpoint marksmenship.
5 Critical Considerations when Using LinkedIn Sponsored Updates

Is Your Business Optimized for Local Search?

bigcouchmedia
Fact: If you are a local brick-and-mortar business, you are more than likely missing out on a ton of business if your business isn’t optimized for local search directories. People aren’t calling 411 or looking at the old fashioned brick type book called the Yellow Pages when looking for a local restaurant, destination or other local business. They are heading to their laptop, desktop, tablet or mobile phone.
Is Your Business Optimized for Local Search?

4 Simple Ways to Harvest Reviews From Happy Customers

SueCockburn
Many businesses worry about customers posting negative reviews online and the impact those negative reviews may have on their business. While this is a legitimate concern, a bad review is far more powerful when there are no good reviews online to out weigh the bad.Today, business owners who want to have a say in how their business is reported online MUST be proactive in managing what is being said about them online.
4 Simple Ways to Harvest Reviews From Happy Customers

Insider Local SEO Tips

CarolineMelberg
If you have a business that is open to the public, you want the public to find you. You want them to keep coming back and tell their friends good things about your business.
Insider Local SEO Tips

Crash Course: LinkedIn Showcase Pages 101

Valerie Levin
LinkedIn introduced Showcase Pages as a replacement several months ago, but it seems marketers haven’t taken advantage of this feature yet. Regardless of whether you’re a small business or a large enterprise, it’s crucial to have a corporate presence on LinkedIn.
Crash Course: LinkedIn Showcase Pages 101