Recent Posts

Google’s Pigeon Update Solves Yelp Problem, Boosts Local Directories

Chris Marentis
It is more important than ever to be visible on Yelp these days. Google recently launched a major search algorithm update for local English-based search results in the U.S. The update is more than just another tweak to Google’s main algorithm, which seems to be tweaked about every 10 seconds. The Pigeon update has a substantial impact on organic listings for local businesses on Google Web Search and Google Map Search.
Google’s Pigeon Update Solves Yelp Problem, Boosts Local Directories

How Will You Use LinkedIn for Your B2B Marketing?

180fusionchief
Your LinkedIn profile is vitally important. This is what other people will see when they have to decide whether or not you are a person worth doing business with. You only have to do this once so you should take the time to do it well. Complete all of the sections and make sure that you make it all look professional and accurate.
How Will You Use LinkedIn for Your B2B Marketing?

How to Leverage Google+ for Your Local Business

rjack73
Nowadays, every “Mom & Pop” Storefront sometimes struggles in their marketing schemes just to make an impression and achieve their goals. Here are some tips using Google+ to put your local business "out there" for free.
How to Leverage Google+ for Your Local Business

To Small Businesses that Want to Gain New Social Media Followers But Can’t Get Started

Ray Wang
Attracting social media fans is difficult when you’re a smaller company. You have a smaller online reach and advertising budget. To overcome these challenges, you can use cost-effective approaches such as hosting a networking event, inviting blog reviews, partnering with social media users, or leveraging co-content marketing to gain new social followers without having a strong brand presence or putting a hole through your wallet.
To Small Businesses that Want to Gain New Social Media Followers But Can’t Get Started

Growing Business: Is Customer Loyalty Dead?

SueCockburn
We can sometimes think that delivering "service with a smile" or never making a mistake constitutes great customer service and builds customer loyalty, but it is so much more than either of these. In fact, making mistakes and fixing them promptly and with a great attitude can strengthen customer loyalty! Delivering "service with a smile" and a bad attitude, that so easily creeps through in a number of ways, can completely undermine customer loyalty.
Growing Business: Is Customer Loyalty Dead?

How to Build Trust With Your Potential Customers Through Social Media

jawadkhan86
Trust and credibility are two of the most essential components of any successful relationship. Without trust, relationships never grow beyond a certain level and fail to achieve their full potential. The same stands true for business relationships as well. Without credibility, organizations can never develop a community around their brands. They would also find it hard to convert visitors into customers and customers into loyal ones.
How to Build Trust With Your Potential Customers Through Social Media

Your Social Selling Questions Answered

JulioVisko
Social selling is an enigma. Is it still selling? Is it entirely something different? Julio Viskovich gives his take on the 4 most common questions about social selling. Read them now!
Your Social Selling Questions Answered

Promoting Your Business on LinkedIn

Bernadette Coleman
Where LinkedIn really wins over the other social networks is that it offers business value due to the fact that it is based on the professional interests of both businesses and individuals. These characteristics make it the obvious go-to place for sharing important news and information about your brand in order to raise awareness, drive more traffic to your website and increase conversions.
Promoting Your Business on LinkedIn

The B2B Marketing Budget: When to Invest in Digital Marketing

Mary Wieder
Not sure where to start? Most marketing budgets will need some sort of financial investment in digital tools. Start by checking the freebies off your list. Then decide if your marketing goals are strategic, branding or lead generation and base your decisions on your end goal. The most important step is to monitor your investment and make the necessary changes.
The B2B Marketing Budget: When to Invest in Digital Marketing

Google Adwords vs Facebook Ads: Choosing the Right Marketing Platform

StoreYa
Deciding between Google Adwords and Facebook ads? All eCommerce and small business owners face this choice between the two most powerful pay per click advertising options on the web. Each platform provides unique advantages. For example, the Google keyword tool enables marketers to make highly researched keyword targeting decisions, while Facebook ad’s targeting options deliver extremely precise ads.
Google Adwords vs Facebook Ads: Choosing the Right Marketing Platform