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How to Get Your Sales and Marketing Teams to Work in HarmonyContent Marketing for Midsized Companies: Whom to Target, What to CreateAtri Chatterjee of Act-On Software on the New Generation of MarketersMarketing Automation: What It Is and Why You Need to Know
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One of the first questions any business needs to know when looking to build their social media presence is, "What platforms should we be active on?" The answer, of course, is wherever your target audience is, but how do you work that out? Here's three ideas to help track them down.
Traditional sales and marketing tactics were mainly focused on pushing a message, pushing a meeting, pushing a contact. Content marketing is focused on the pull. It is about getting yourself distributed, so that when you customers come looking for what you have, they find you. Content marketing is about attracting customers, not clubbing them over the head and dragging them back to your cave.
As a small business, you likely have limited resources and limited funds. You don’t want to be spending them on the wrong marketing campaigns. Content marketing is one of the most effective methods of marketing, especially for small businesses, but only if it is done properly.
For the small business owner just getting started in social media, the landscape can be overwhelming. Follow the tips and examples below to avoid common pitfalls and start your social media marketing strategy on the right path!
If you think a customer centricity strategy is primarily for B2C businesses, think again. Recent reports have demonstrated that B2B companies which apply a customer relationship management strategy can increase lead quality by 130%. Therefore, B2B marketers need to work to build a brand that focuses on defining and/or creating customer demand, responding to that demand and then ensuring the customer remains loyal.
It is more important than ever to be visible on Yelp these days. Google recently launched a major search algorithm update for local English-based search results in the U.S. The update is more than just another tweak to Google’s main algorithm, which seems to be tweaked about every 10 seconds. The Pigeon update has a substantial impact on organic listings for local businesses on Google Web Search and Google Map Search.
Your LinkedIn profile is vitally important. This is what other people will see when they have to decide whether or not you are a person worth doing business with. You only have to do this once so you should take the time to do it well. Complete all of the sections and make sure that you make it all look professional and accurate.
Nowadays, every “Mom & Pop” Storefront sometimes struggles in their marketing schemes just to make an impression and achieve their goals. Here are some tips using Google+ to put your local business "out there" for free.
Attracting social media fans is difficult when you’re a smaller company. You have a smaller online reach and advertising budget. To overcome these challenges, you can use cost-effective approaches such as hosting a networking event, inviting blog reviews, partnering with social media users, or leveraging co-content marketing to gain new social followers without having a strong brand presence or putting a hole through your wallet.
We can sometimes think that delivering "service with a smile" or never making a mistake constitutes great customer service and builds customer loyalty, but it is so much more than either of these. In fact, making mistakes and fixing them promptly and with a great attitude can strengthen customer loyalty! Delivering "service with a smile" and a bad attitude, that so easily creeps through in a number of ways, can completely undermine customer loyalty.