Recent Posts

Would You Erase Yourself from Google Search Results? [PODCAST]

markwschaefer
New European Union legislation on “the right to be forgotten” allows people to remove themselves from search results. Why hasn’t this been an issue in the U.S.? And what happens when you have the ability to remove yourself from history? There are also some profound implications for marketers and content creators.
Would You Erase Yourself from Google Search Results? [PODCAST]

How to Define Social Influence

memktgservices
Lately, I’ve been reconsidering who I think are influencers in and on my business. There are those who you follow and hang on every word and there are those you watch from afar with admiration but caution. Who we let influence us, both professionally and personally, says a lot about who we are. Are you easily swayed or does it take some research and work?
How to Define Social Influence

Promoting Your Business on LinkedIn

Bernadette Coleman
Where LinkedIn really wins over the other social networks is that it offers business value due to the fact that it is based on the professional interests of both businesses and individuals. These characteristics make it the obvious go-to place for sharing important news and information about your brand in order to raise awareness, drive more traffic to your website and increase conversions.
Promoting Your Business on LinkedIn

5 Critical Considerations when Using LinkedIn Sponsored Updates

dklcheng
The LinkedIn ecosystem is a very tempting target for B2B marketers. After all, you can target in ways you simply can't get away with in other advertisers. Someone's title, skills, location and company are all up for grabs. It should be like shooting fish in a barrel, but alas, like all magic bullets, this one still requires pinpoint marksmenship.
5 Critical Considerations when Using LinkedIn Sponsored Updates

5 LinkedIn Features You Might Have Missed

Jennifer Bourne
LinkedIn is the social network for professionals, a place to have an online resume, connect with people from your industry or potential employers, and read relevant news. Most people only use LinkedIn's main features, but the social media platform also has very useful ones, sometimes hidden or not as much promoted to its users, who are therefore missing on very useful functionalities.
5 LinkedIn Features You Might Have Missed

New LinkedIn Study Shows Social Media is Win-Win for Both Employees and Workplace

Robin Carey
"Why is it that businesses use technology to instead distance themselves from people?” That’s a question that Brian Solis, one of the most prominent thought leaders in digital transformation, asked. To answer his question, LinkedIn partnered with Altimeter Group, a Silicon Valley-based research firm that studies disruptive technology and its impact on business, and where Solis is a principal analyst. Here's what they found.
New LinkedIn Study Shows Social Media is Win-Win for Both Employees and Workplace

When Should You Post Your Social Media Content? Is There A Magic Time?

expresswriters
How do you successfully get the most views to your social media updates? It seems almost impossible and can be a major letdown when you see someone randomly go viral.
When Should You Post Your Social Media Content? Is There A Magic Time?

Do You Know How to Avoid Legal Pitfalls on Social Media?

MarketingXLerator
Many of us think that we don’t have to worry about the legal implications of our social media activity, especially if we do it “outside of work”. In reality - while the law is slow to catch up with new technologies - there has been an increase in social media court cases. Are you prepared? The lines between work and home are rapidly blurring, and businesses have to have good legal council to navigate this brave new world or you might find yourself in court.
Do You Know How to Avoid Legal Pitfalls on Social Media?

8 Non-Facebook Social Networks Your Business Needs to be Using

laurajohnson1
If you own a small business and have a corresponding Facebook page, you’ve no doubt heard by now that Facebook’s new algorithm is your new nightmare. To sum it up: Unless you have tons of cash to toss around and/or endless amounts of time to work around their pesky new system, Facebook could become an obsolete tool for your business.
8 Non-Facebook Social Networks Your Business Needs to be Using

Are Groups Next on LinkedIn's Chopping Block?

maggielmcg
My advice if you’re using LinkedIn groups as either your organization’s private community platform or to generate leads or drive traffic to your business’s website or blog: start looking around for other options, because I would not be at all surprised if LinkedIn’s next announcement is that it’s getting rid of groups.
Are Groups Next on LinkedIn's Chopping Block?