Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
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Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
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Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
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3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
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Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
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New European Union legislation on “the right to be forgotten” allows people to remove themselves from search results. Why hasn’t this been an issue in the U.S.? And what happens when you have the ability to remove yourself from history? There are also some profound implications for marketers and content creators.
Lately, I’ve been reconsidering who I think are influencers in and on my business. There are those who you follow and hang on every word and there are those you watch from afar with admiration but caution. Who we let influence us, both professionally and personally, says a lot about who we are. Are you easily swayed or does it take some research and work?
Where LinkedIn really wins over the other social networks is that it offers business value due to the fact that it is based on the professional interests of both businesses and individuals. These characteristics make it the obvious go-to place for sharing important news and information about your brand in order to raise awareness, drive more traffic to your website and increase conversions.
The LinkedIn ecosystem is a very tempting target for B2B marketers. After all, you can target in ways you simply can't get away with in other advertisers. Someone's title, skills, location and company are all up for grabs. It should be like shooting fish in a barrel, but alas, like all magic bullets, this one still requires pinpoint marksmenship.
LinkedIn is the social network for professionals, a place to have an online resume, connect with people from your industry or potential employers, and read relevant news. Most people only use LinkedIn's main features, but the social media platform also has very useful ones, sometimes hidden or not as much promoted to its users, who are therefore missing on very useful functionalities.
"Why is it that businesses use technology to instead distance themselves from people?” That’s a question that Brian Solis, one of the most prominent thought leaders in digital transformation, asked. To answer his question, LinkedIn partnered with Altimeter Group, a Silicon Valley-based research firm that studies disruptive technology and its impact on business, and where Solis is a principal analyst. Here's what they found.
How do you successfully get the most views to your social media updates? It seems almost impossible and can be a major letdown when you see someone randomly go viral.
Many of us think that we don’t have to worry about the legal implications of our social media activity, especially if we do it “outside of work”. In reality - while the law is slow to catch up with new technologies - there has been an increase in social media court cases. Are you prepared? The lines between work and home are rapidly blurring, and businesses have to have good legal council to navigate this brave new world or you might find yourself in court.
If you own a small business and have a corresponding Facebook page, you’ve no doubt heard by now that Facebook’s new algorithm is your new nightmare. To sum it up: Unless you have tons of cash to toss around and/or endless amounts of time to work around their pesky new system, Facebook could become an obsolete tool for your business.
My advice if you’re using LinkedIn groups as either your organization’s private community platform or to generate leads or drive traffic to your business’s website or blog: start looking around for other options, because I would not be at all surprised if LinkedIn’s next announcement is that it’s getting rid of groups.