Recent Posts

How to Use the Mention Feature on LinkedIn

socialtosales
What’s the Mention feature on LinkedIn? You may have never heard of it before, but using the Mention feature on LinkedIn is a great additional touch-point you can use with an influencer or decision maker.
How to Use the Mention Feature on LinkedIn

How to Use Comments to Start Conversations with Prospects

Koka Sexton
Every successful sales relationship starts with a conversation. Sales reps must establish rapport with their prospects before advancing through the buying cycle, and commenting provides a unique opportunity to initiate and strengthen relationships. In fact, 39% of sales reps who regularly comment on their sales prospects’ LinkedIn activities exceed their quota.
How to Use Comments to Start Conversations with Prospects

How Spending 1 Hour Per Day on Linkedin Got Me 3 Clients in Less Than a Month

Jimmy R.
I used these marketing methods on Linkedin just 1 hour per day (or less) and it got me 3 clients in less than a month. If you're looking for a proven and tested method to market at Linkedin, then I urge you to try these out.
How Spending 1 Hour Per Day on Linkedin Got Me 3 Clients in Less Than a Month

3 Keys to Optimizing Your LinkedIn Strategy for Leads

Cameron Johnson
With roughly 260 million people using LinkedIn, including a growing number of business-to-business users, it's a platform that shouldn't be ignored if you want to generate productive leads. If you're not sure how to begin, here are 3 steps you can take to optimize your LinkedIn strategy for leads:
3 Keys to Optimizing Your LinkedIn Strategy for Leads

3 Top Criteria for Selecting LinkedIn Groups

socialtosales
You must be clear about your objectives for spending time in LinkedIn Groups. And to that point, you need criteria for knowing when a Group is likely to help you meet the objectives you’ve set forth. Three of the most common objectives / criteria are the following.
3 Top Criteria for Selecting LinkedIn Groups

How Sales Reps on Large Teams Can Use Sales Navigator in 30 Minutes a Day

Koka Sexton
Once you have identified the right people, you will need to initiate and develop the relationship in order to meet your objectives. Your LinkedIn feed, along with the News Stream within Sales Navigator provide real time insights you can use to personalize your engagement efforts. Liking, sharing, or adding thoughtful comments to your prospects’ status updates can allow you to achieve top-of-mind awareness among those who are in the consideration or buying stages.
How Sales Reps on Large Teams Can Use Sales Navigator in 30 Minutes a Day

Why You Probably Don't Own Any of Your Social Channels

MarketingXLerator
Are you a social media landlord or renter? Do you own your Twitter account or Facebook page? Chances are, most of your social media activity happens in rented enviroments and somebody else is making the rules. Hence, one of the trends in social media marketing in 2015 is a turn to truly owned vs. rented social channels. Find out why this matters and what your options are in this blog.
Why You Probably Don't Own Any of Your Social Channels

7 Tactics to Connect With Decision Makers on LinkedIn

meloniedodaro
By consistently providing value and establishing yourself as an expert, you will be able to get in front of the key decision makers you need to connect with in your target market. This is a long term strategy that requires you to commit to consistency and quality, to see results. You may also need to start creating your own content, if you aren’t already, to have the greatest success.
7 Tactics to Connect With Decision Makers on LinkedIn

How to Turn Your Social Media Profiles into Your Resume

Jennifer Bourne
Looking for a job? Use your social media profiles as an online resume. Unless you work completely out of the online world, our social media profiles are your best resumes. They are quick and easy to update and to share with potential recruiters. They not only list your work experience and education, but also show your skills, portfolio, and how you interact with others.
How to Turn Your Social Media Profiles into Your Resume

The Five Fundamentals to Using LinkedIn

Bryan Kramer
As you welcome in 2015, there is no better time to reevaluate how you are utilizing LinkedIn to solidify business relationships while growing your brand. I know that getting started can be intimidating for some -- which is why I’m offering these key strategies for success.
The Five Fundamentals to Using LinkedIn