Recent Posts

5 Easy Steps for Creating an Effective LinkedIn Campaign

Ray Wang
A major challenge many small business-to-business (B2B) companies face is a tight marketing budget. As a result, small B2B companies must gain a positive return from their paid advertising campaigns because they can’t afford wasting resources. One of the best ways to avoid wasting your marketing dollars is to make sure you are targeting as specific an audience as possible.
5 Easy Steps for Creating an Effective LinkedIn Campaign

19 LinkedIn Ninja Tricks Experts Haven't Taught You Yet

meloniedodaro
Have you ever wondered if you’re missing some of the functions on LinkedIn that may help you with your business? In this article I am going to share some of the best kept secrets (old and new) that include a special backdoor for adding new connections, how to send messages instead of paid InMails, extreme advanced search ninja tricks and much more. Each of these 19 LinkedIn tips are simple and easy to implement immediately!
19 LinkedIn Ninja Tricks Experts Haven't Taught You Yet

LinkedIn Bucks Social Media Norms with Updated TOS

chadpollitt
On Thursday, October 23, 2014, LinkedIn updated its Terms of Service (TOS), which includes both its Privacy Policy and User Agreement. These updates stand in stark contrast to many of the other social media networks used today.
LinkedIn Bucks Social Media Norms with Updated TOS

Breaking Down the LinkedIn Social Selling Funnel

meloniedodaro
Are you still struggling to get results with social selling and LinkedIn? If so, the odds are high that you’re overthinking the technical side and undervaluing the relationship aspect of it. Here is a 7-step system that will help you focus on what is most important in the social selling process and get you from finding prospects on LinkedIn to taking the relationship offline.
Breaking Down the LinkedIn Social Selling Funnel

LinkedIn Company Pages: A Worthwhile Investment?

Courtney Hunt
LinkedIn Company Pages once held a lot of promise, but their value has becoming increasingly limited over time. Most organizations can now probably either live without them or restrict their usage to a simple organizational profile. This article assesses the past and current state of the feature and offers guidance on the most practical ways to leverage it.
LinkedIn Company Pages: A Worthwhile Investment?

5 LinkedIn Tips for B2B Brands

Ekaterina
B2B businesses and brands are increasingly waking up to the fact that LinkedIn can seriously boost their profile. It’s by far the most business-focused social media platform. If you’re on LinkedIn, there’s a good chance your clients are too. These tips could open up a whole new world of possibilities.
5 LinkedIn Tips for B2B Brands

11 Rules You Must Follow to Be a LinkedIn Marketing Master

cryan
At my company we have a policy of not spending money on marketing or sales. We are “pull” (inbound) marketers to the core and this philosophy has served us well.
11 Rules You Must Follow to Be a LinkedIn Marketing Master

5 Tips to Writing a Compelling LinkedIn Summary

jerrynihen
Sometimes talking about yourself can be hard. How do you quantify all of the skills that you've acquired, the expertise you've developed, and the little pieces that make you unique (all in a manner that will get you viewed by the right people on LinkedIn)?
5 Tips to Writing a Compelling LinkedIn Summary

Confessions of a LinkedIn Slacker

memktgservices
I am surrounded by posts and people telling me LinkedIn is a gold mine and that should be my #1 platform. But there are only 24 hours in a day. Simply said, something has to give.
Confessions of a LinkedIn Slacker

Socially Stephanie: How to Avoid Sales Pitches on LinkedIn

StephanieFrasco
"Dear Socially Stephanie: I have a client who understands it's important to be on LinkedIn, as she refers media to it for her career experience. She used to be more engaged on the platform, but is sick of the sales pitches it attracts, and wants to pull back as a result. What boundaries can we set for her so that she is active on LinkedIn, but not bombarded by sales pitches?"
Socially Stephanie: How to Avoid Sales Pitches on LinkedIn