Recent Posts

What Do You Get For $4,500 of Native Advertising?

chadpollitt
We scraped up a little budget and experimented with several native content distribution channels. The experiment focused on Facebook, Twitter, LinkedIn and Outbrain. Here's what we discovered.
What Do You Get For $4,500 of Native Advertising?

3 Painless Steps to Better Networking, Both Online and Off

Ross Richendrfer
For anyone who groans at the words "networking event" take heart: there's another way. This post defeats the idea that you can only get the network you want by doing the things you hate. Specific strategies for LinkedIn, Facebook and Twitter are included.
3 Painless Steps to Better Networking, Both Online and Off

9 Reasons to Self-Promote Shamelessly on LinkedIn

larrykim
They may call you a sellout or a hustler, but when it comes to LinkedIn, it pays to be generous with your connections. As much as marketers lecture on the importance of quality over quantity, there’s no denying there are some major benefits to accumulating hordes of followers and friends, even if admittedly they couldn’t even pass for acquaintances IRL.
9 Reasons to Self-Promote Shamelessly on LinkedIn

How Will You Use LinkedIn for Your B2B Marketing?

180fusionchief
Your LinkedIn profile is vitally important. This is what other people will see when they have to decide whether or not you are a person worth doing business with. You only have to do this once so you should take the time to do it well. Complete all of the sections and make sure that you make it all look professional and accurate.
How Will You Use LinkedIn for Your B2B Marketing?

Why Sales Navigator Is a Data Win for LinkedIn

STMKent
Sales automation is becoming a necessary tool for sales teams, and the ability to access and share information online is essential. LinkedIn is hoping that by integrating with online sales tools and providing teams with a way to collaborate and leverage data, it can expand its reach.
Why Sales Navigator Is a Data Win for LinkedIn

Social Selling: How to Improve Your Personal Brand in 12 Weeks

Koka Sexton
Gerry Moran, Head of Social Media Marketing for SAP in North America, recently revealed that “more than 49.5 percent of LinkedIn users have underperforming personal brands on the network.” If this describes you, or if you just want to build a better personal brand online, here is a 12-week plan you can use to add curb appeal to your social selling command center.
Social Selling: How to Improve Your Personal Brand in 12 Weeks

Socially Stephanie: LinkedIn for New Graduates

StephanieFrasco
"Dear Socially Stephanie: I'm a recent college grad, and I'm looking for a job. Do you have any tips on how I can make myself a bit more marketable on LinkedIn for recruiters?"
Socially Stephanie: LinkedIn for New Graduates

4 Reasons Why LinkedIn Groups Is Giving Online Communities a Bad Name

laurajohnson1
You may or may not have heard some recent (albeit weirdly quiet) controversy regarding LinkedIn groups. LinkedIn has taken some pretty extreme measures to keep certain users from posting content to group and company pages and it seems pretty ridiculous.
4 Reasons Why LinkedIn Groups Is Giving Online Communities a Bad Name

Get Up to 40% More from Your LinkedIn Company Page

TomHumbarger
This post shows how to get more impressions and clicks for your LinkedIn Company Page by uploading your own images instead of using the default image that is automatically uploaded when you post a link in a status update.
Get Up to 40% More from Your LinkedIn Company Page

4 Ways LinkedIn Publishing Can Help Your Job Search

Lauren Riley
When you think of job seeking using social media, what is the first network that pops into your head? If you didn’t think of LinkedIn immediately, then you’re probably in the minority.
4 Ways LinkedIn Publishing Can Help Your Job Search