Recent Posts

LinkedIn Company Pages: A Worthwhile Investment?

Courtney Hunt
LinkedIn Company Pages once held a lot of promise, but their value has becoming increasingly limited over time. Most organizations can now probably either live without them or restrict their usage to a simple organizational profile. This article assesses the past and current state of the feature and offers guidance on the most practical ways to leverage it.
LinkedIn Company Pages: A Worthwhile Investment?

5 LinkedIn Tips for B2B Brands

Ekaterina
B2B businesses and brands are increasingly waking up to the fact that LinkedIn can seriously boost their profile. It’s by far the most business-focused social media platform. If you’re on LinkedIn, there’s a good chance your clients are too. These tips could open up a whole new world of possibilities.
5 LinkedIn Tips for B2B Brands

11 Rules You Must Follow to Be a LinkedIn Marketing Master

cryan
At my company we have a policy of not spending money on marketing or sales. We are “pull” (inbound) marketers to the core and this philosophy has served us well.
11 Rules You Must Follow to Be a LinkedIn Marketing Master

5 Tips to Writing a Compelling LinkedIn Summary

jerrynihen
Sometimes talking about yourself can be hard. How do you quantify all of the skills that you've acquired, the expertise you've developed, and the little pieces that make you unique (all in a manner that will get you viewed by the right people on LinkedIn)?
5 Tips to Writing a Compelling LinkedIn Summary

Confessions of a LinkedIn Slacker

memktgservices
I am surrounded by posts and people telling me LinkedIn is a gold mine and that should be my #1 platform. But there are only 24 hours in a day. Simply said, something has to give.
Confessions of a LinkedIn Slacker

Socially Stephanie: How to Avoid Sales Pitches on LinkedIn

StephanieFrasco
"Dear Socially Stephanie: I have a client who understands it's important to be on LinkedIn, as she refers media to it for her career experience. She used to be more engaged on the platform, but is sick of the sales pitches it attracts, and wants to pull back as a result. What boundaries can we set for her so that she is active on LinkedIn, but not bombarded by sales pitches?"
Socially Stephanie: How to Avoid Sales Pitches on LinkedIn

5 Reasons Why LinkedIn Showcase Pages Are an Audience Marketer’s Dream Come True

celiabrown
LinkedIn’s Showcase pages enable brands to connect with audiences ion the social platform where they are already learning, networking, and engaging with peers.
5 Reasons Why LinkedIn Showcase Pages Are an Audience Marketer’s Dream Come True

How to Build a LinkedIn Sales Methodology

Koka Sexton
It doesn’t have to be a guessing game with customer needs. Thanks to social media we have a window into what those needs are, how customers are defining them, and what messaging styles best encourage them to engage with sales reps.
How to Build a LinkedIn Sales Methodology

8 Reasons You Should Upgrade to LinkedIn Premium

meloniedodaro
Is LinkedIn Premium actually worth the money? Although I am personally a LinkedIn Premium user, I’m not prepared to say everybody should be using it, because that’s simply not true. I get value from using LinkedIn Premium because I make use of the additional features it provides.
8 Reasons You Should Upgrade to LinkedIn Premium

Are You Making These LinkedIn Social Selling Mistakes?

MeganMarieT
If you’re making any of these LinkedIn mistakes, stop yourself before you alienate your prospects. Social selling is great for top-of-the-funnel engagements, but only if done correctly!
Are You Making These LinkedIn Social Selling Mistakes?