Recent Posts

5 LinkedIn Features You Might Have Missed

Jennifer Bourne
LinkedIn is the social network for professionals, a place to have an online resume, connect with people from your industry or potential employers, and read relevant news. Most people only use LinkedIn's main features, but the social media platform also has very useful ones, sometimes hidden or not as much promoted to its users, who are therefore missing on very useful functionalities.
5 LinkedIn Features You Might Have Missed

New LinkedIn Study Shows Social Media is Win-Win for Both Employees and Workplace

Robin Carey
"Why is it that businesses use technology to instead distance themselves from people?” That’s a question that Brian Solis, one of the most prominent thought leaders in digital transformation, asked. To answer his question, LinkedIn partnered with Altimeter Group, a Silicon Valley-based research firm that studies disruptive technology and its impact on business, and where Solis is a principal analyst. Here's what they found.
New LinkedIn Study Shows Social Media is Win-Win for Both Employees and Workplace

When Should You Post Your Social Media Content? Is There A Magic Time?

expresswriters
How do you successfully get the most views to your social media updates? It seems almost impossible and can be a major letdown when you see someone randomly go viral.
When Should You Post Your Social Media Content? Is There A Magic Time?

Do You Know How to Avoid Legal Pitfalls on Social Media?

MarketingXLerator
Many of us think that we don’t have to worry about the legal implications of our social media activity, especially if we do it “outside of work”. In reality - while the law is slow to catch up with new technologies - there has been an increase in social media court cases. Are you prepared? The lines between work and home are rapidly blurring, and businesses have to have good legal council to navigate this brave new world or you might find yourself in court.
Do You Know How to Avoid Legal Pitfalls on Social Media?

8 Non-Facebook Social Networks Your Business Needs to be Using

laurajohnson1
If you own a small business and have a corresponding Facebook page, you’ve no doubt heard by now that Facebook’s new algorithm is your new nightmare. To sum it up: Unless you have tons of cash to toss around and/or endless amounts of time to work around their pesky new system, Facebook could become an obsolete tool for your business.
8 Non-Facebook Social Networks Your Business Needs to be Using

Are Groups Next on LinkedIn's Chopping Block?

maggielmcg
My advice if you’re using LinkedIn groups as either your organization’s private community platform or to generate leads or drive traffic to your business’s website or blog: start looking around for other options, because I would not be at all surprised if LinkedIn’s next announcement is that it’s getting rid of groups.
Are Groups Next on LinkedIn's Chopping Block?

How to Overcome Social Media’s Most Frustrating Challenges

Ray Wang
Recent social media changes and news such as the reduction in brand's Facebook organic reach or LinkedIn's low user engagement rate can affect a company's overall digital marketing performance. However, there are ways you can overcome these challenges. You can use tactics such as developing an integrated digital marketing program to avoid placing all your eggs in one basket and suffering severe setbacks when social networks make sudden algorithm or product changes.
How to Overcome Social Media’s Most Frustrating Challenges

Get Connected, Not Rejected, With Your LinkedIn Invitations

deswalsh
No one likes rejection. So why do so many LinkedIn users actually invite rejection instead of connection, by using one or other of LinkedIn’s pre-set, canned, boilerplate invitations, such as “I’d like to add you to my professional network on LinkedIn?”
Get Connected, Not Rejected, With Your LinkedIn Invitations

10 Tips for a LinkedIn Profile That Gets Noticed [INFOGRAPHIC]

smatista
We’ve talked before about creating a LinkedIn Showcase Page for your small business. And what that’s definitely an important milestone in any business’s marketing evolution, what about the entrepreneur who started it? In many cases, businesses start out as one person offering a product or service – like a photographer, accountant, blogger, or a wedding planner.
10 Tips for a LinkedIn Profile That Gets Noticed [INFOGRAPHIC]

Targeting Millennials with Your Social Media Marketing Campaign

BrettRelander
At one time, marketers focused on targeting baby boomers. Today, marketers are turning their attention to millennials. Primarily the offspring of baby boomers or Gen Xers, millennials comprise a crucial segment of the buying public.
Targeting Millennials with Your Social Media Marketing Campaign