Are Groups Next on LinkedIn's Chopping Block?Building the Foundation of Your Resume on LinkedIn While in CollegeSome Top Tips for Budding LinkedIn InfluencersThe Social Media Frequency Guide: How Often to Post to Facebook, Twitter, LinkedIn and More
- Content Marketing
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Patient Opinion Leaders Are the New Healthcare InfluencersFive Online Community Types: Which One Does Yours Fit Into?Digital Communities: 5 Ways to Determine PurposeCelebrate Your Social Media Successes, but Don't Forget that Community Trust is the Key
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
The SMT Marketplace
LinkedIn is the social network for professionals, a place to have an online resume, connect with people from your industry or potential employers, and read relevant news. Most people only use LinkedIn's main features, but the social media platform also has very useful ones, sometimes hidden or not as much promoted to its users, who are therefore missing on very useful functionalities.
"Why is it that businesses use technology to instead distance themselves from people?” That’s a question that Brian Solis, one of the most prominent thought leaders in digital transformation, asked. To answer his question, LinkedIn partnered with Altimeter Group, a Silicon Valley-based research firm that studies disruptive technology and its impact on business, and where Solis is a principal analyst. Here's what they found.
How do you successfully get the most views to your social media updates? It seems almost impossible and can be a major letdown when you see someone randomly go viral.
Many of us think that we don’t have to worry about the legal implications of our social media activity, especially if we do it “outside of work”. In reality - while the law is slow to catch up with new technologies - there has been an increase in social media court cases. Are you prepared? The lines between work and home are rapidly blurring, and businesses have to have good legal council to navigate this brave new world or you might find yourself in court.
If you own a small business and have a corresponding Facebook page, you’ve no doubt heard by now that Facebook’s new algorithm is your new nightmare. To sum it up: Unless you have tons of cash to toss around and/or endless amounts of time to work around their pesky new system, Facebook could become an obsolete tool for your business.
My advice if you’re using LinkedIn groups as either your organization’s private community platform or to generate leads or drive traffic to your business’s website or blog: start looking around for other options, because I would not be at all surprised if LinkedIn’s next announcement is that it’s getting rid of groups.
Recent social media changes and news such as the reduction in brand's Facebook organic reach or LinkedIn's low user engagement rate can affect a company's overall digital marketing performance. However, there are ways you can overcome these challenges. You can use tactics such as developing an integrated digital marketing program to avoid placing all your eggs in one basket and suffering severe setbacks when social networks make sudden algorithm or product changes.
No one likes rejection. So why do so many LinkedIn users actually invite rejection instead of connection, by using one or other of LinkedIn’s pre-set, canned, boilerplate invitations, such as “I’d like to add you to my professional network on LinkedIn?”
We’ve talked before about creating a LinkedIn Showcase Page for your small business. And what that’s definitely an important milestone in any business’s marketing evolution, what about the entrepreneur who started it? In many cases, businesses start out as one person offering a product or service – like a photographer, accountant, blogger, or a wedding planner.
At one time, marketers focused on targeting baby boomers. Today, marketers are turning their attention to millennials. Primarily the offspring of baby boomers or Gen Xers, millennials comprise a crucial segment of the buying public.