3 Viral Marketing Lessons from the 2016 Super Bowl Commercials
Lesson 1: It’s All About the Pre-Game
Super Bowl ads were getting millions of views on YouTube well before the game itself
Lesson 2: Humor is King for Driving Engagement
Esurance’s humorous tweets during Super Bowl Sunday had a big impact on their Sweepstakes campaign
Lesson 3 – #RIPTwitter? Not for Live Events
Facebook drove more audience interaction in the build up to Super Bowl 50 while Twitter got more engagement during the event itself
What to do next year
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