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Calvin Klein, Bleacher Report and NFL Top Twitter in Weekly Ranking

For the week of January 11 – January 17, 2016, U.S. brands and properties captured 73.9 million total actions (likes and retweets) from tweets published on Twitter. Powered by Shareablee data, the top brand on Twitter for each respective industry is shown in the ranking below. NFL (Sports) was the top brand in the ranking with nearly 1.2 million Twitter actions, followed by Bleacher Report (Media Publisher) with nearly 819,000 actions. NFL’s top tweets were replays of amazing catches and reactions during the Green Bay Packers and Arizona Cardinals game. Bleacher Report captured the most Twitter engagement from videos of plays and antics by various NBA athletes.

Calvin Klein (Fashion), a newcomer to the ranking, saw a 1,141% growth compared to the previous week, scoring third place with nearly 66,000 Twitter actions, driven by tweets featuring Vine superstar Cameron Dallas and the Calvin Klein runway show in Milan. Of the top performing brands, Too Faced Cosmetics (Consumer Goods), also a newcomer to the ranking, captured the highest actions per tweet, due to a promotional giveaway of its entire Spring 2016 Collection.

i Total actions include all post-level likes and retweets.
ii Total tweets includes all tweets published by each brand across Twitter.
iii Actions per tweet is a calculation of the average number of post-level actions received, every time content is published.
iv Total followers includes the number of Twitter followers for each brand as of January 17, 2016.

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