#SMTLive Schedule

Could the New Version of Google Glass Be Intended for Your Workplace?

Via FCC Filing

Although it has not officially been announced, a recent filing with the Federal Communications Commission has basically confirmed that Google is working on a new version of Google Glass, the innovative/annoying piece of wearable tech that you put on like a pair of glasses.

The previous version, the "Explorer Edition," was obviously a rough model that, while popular with a certain type of first-adopter tech-head, ended up ceasing production and basically going back to the drawing board. Now, via the FCC filing, we can get a look at the revamp.

The device is now thicker, and less fragile looking than the original model, which was basically just a tiny computer they stuck on some wires so it would sit on your face properly. Additionally, according to several different reports, it features a larger display prism (solving one of the complaints about the original model) and a hinge to adjust for comfort.

Additionally, the new version boasts more computing power with an Intel Atom processor, will have a longer battery life, has a better wireless communication system, and will likely be much less expensive than the original version, with its $1,500 price tag, was. It is also waterproof.

Via FCC Filing

Most interestingly is that this version of Google Glass is named the "Enterprise Edition," and enterprises might be the exact market and demographic that Google is hoping will buy the new version. According to 9to5Google, hundreds of units of the device have been distributed to partners in the Glass for Work program, and that these partners are already designing software for their specific use.

This is a canny strategy on Google's part. Instead of releasing it to the public and hoping it catches on, which seemed to be the plan for the original edition of the device, having businesses use it as a tool could make it indispensable for some, and lead to a market for the device with actual economic demand, which would spur more innovation and perhaps lead to a new revenue stream for the company.

Of course, until Google actually makes some sort of announcement, a lot of this is just guesswork and speculation. But, considering that almost all the large tech companies are moving forward with either an augmented or virtual reality project, we shouldn't be surprised that Google is still attempting to get their version of it off the ground.

Join The Conversation

Webinars On Demand

  • May 09, 2017
    With all of the technologies available to marketers today, have we lost that personal touch? Join VP of Content Marketing for ON24, Mark Bornste...
  • April 05, 2017
    In the ever-changing world of digital marketing, operational efficiency, quick turn-around times, testing and adapting to change are crucial to...