From June 20 - June 26, 2016, U.S. brands and properties captured 523 million total actions (likes, comments and shares) from Facebook posts. Powered by Shareablee data, the top brand on Facebook for each respective industry is shown in the ranking below.
Tasty (Media Publisher) was number one in the ranking with nearly 9 million Facebook actions, also scoring the highest actions per post at more than 280,000. Tasty's most-engaged posts were video recipe tutorials that demonstrated four different ways to prepare certain dishes, including Penne 4 Ways, Sangria 4 Ways and Skewers 4 Ways.
The Cleveland Cavaliers (Sports) ranked second with more than 7.9 million actions driven by posts celebrating the team's first NBA Championship and Finals MVP Lebron James. Beats by Dre (Consumer Electronics) experienced the most growth, generating 210% more engagement compared with the previous week. The brand's top posts were videos that congratulated and recognized Lebron James, a Beats influencer, on his NBA Finals MVP award.
i Total actions include all post-level likes, shares and comments.
ii Total content includes all posts published by each brand across Facebook.
iii Actions per post is a calculation of the average number of post-level actions received, every time content is published.
iv Total followers includes the number of Facebook fans for each brand as of May 29, 2016.