For the week of August 29 - September 4, 2016, U.S. brands captured 624 million total actions (likes and comments) from Posts published on Instagram. Powered by Shareablee data, the top brand on Instagram for each respective industry is shown in the ranking below.
National Geographic (Media Publisher) was the top brand in the ranking with nearly 17.1 million Instagram actions, topped by shots of Ye Ye, the panda and Mount Merapi in Indonesia. Victoria's Secret (Fashion) came in second with nearly 6.7 million likes and comments on Instagram, led by post from its model, Stella Maxwell.
National Geographic Travel (Travel & Leisure) was No. 3 in the ranking with almost 6 million actions led by posts featuring the shot of moon rising over the North Cascades.
i Total actions include all post-level likes and comments.
ii Total posts include all posts published by each brand across Instagram.
iii Actions per posts is a calculation of the average number of post-level actions received every time content is published.
iv Total followers includes the number of Instagram followers for each brand as of September 4, 2016.