For the month of February 2017, Publishers in all genres have really stepped up their game with video content. Powered by Shareablee data, the top brands ranked by total actions (Facebook, Twitter, Instagram & YouTube) for each respective industry is shown in the ranking below.
Scary Mommy continues to dominate the 'Family' category with 7.1 million actions and over 33.8 million video views. UNILAD (Entertainment category) is taking social channels by storm with 101.5 million actions has an incredible 2.5 billion (yes billion) video views. In the 'Nature' genre, National Geographic is again on top with 110.4 million actions and over 11.7 million video views.
A few notable highlights: Men's Interest publication - Complex, had over 30.3 million actions and 67.5 million video views. In the 'Sports' genre - Bleacher Report continues to hit it out of the park with 89.4 million actions and over 295 million video views. Long time favorite amongst women's Interest Cosmopolitan had 6.0 million actions and over 70.8 million video Views.