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Meta Shares New Lead Gen Ad Tips
Meta's Lead Gen ads can be a great way to get more info on your target customers.
By Andrew Hutchinson • April 18, 2024 -
Meta Brings its Most Advanced AI Chatbot to All of its Apps
Meta's keen to get more people using its latest AI chatbot - but will they?
By Andrew Hutchinson • April 18, 2024 -
Trendline
Top 5 stories from Social Media Today
A look at the recent top stories in social media marketing.
By Social Media Today staff -
Meta Faces Challenges in Europe Over Ad-Free Subscription Offering
EU regulators have argued that Meta's consent or pay approach is not in alignment with the intention of the law.
By Andrew Hutchinson • April 17, 2024 -
Meta Expands Its Tests of Generative AI Features
All social platforms are still seeking a killer use case for generative AI.
By Andrew Hutchinson • April 14, 2024 -
Meta Advertisers Report System Glitches Are Pushing up Ad Prices
Meta says that it has been working to address some problems in its ad delivery process.
By Andrew Hutchinson • April 10, 2024 -
Meta Files Motion To Dismiss FTC Antitrust Lawsuit
Meta’s looking to get rid of the FTC’s complaint once and for all.
By Andrew Hutchinson • April 8, 2024 -
Meta Updates AI Labeling Policy To Expose Generated Content in Its Apps
The new approach will provide additional disclosure on AI generated content.
By Andrew Hutchinson • April 5, 2024 -
Meta Celebrates 10 Years of VR Development
Meta has spent over $50 billion on VR development thus far.
By Andrew Hutchinson • April 3, 2024 -
Facebook Launches an Updated Vertical Video Display and Recommendations Algorithm
A new, TikTok like video update for Facebook.
By Andrew Hutchinson • April 3, 2024 -
Meta Adds New Insight and Targeting Options for Advantage+ Shopping Campaigns
Some new options to improve your campaign targeting.
By Andrew Hutchinson • April 1, 2024 -
8 Tips To Boost Your Facebook Page Engagement [Infographic]
Some quick tips to help drive your Facebook Page engagement.
By Mark Walker-Ford • March 26, 2024 -
Meta’s Move Away From Political Content Makes Sense
Meta’s making political content opt-in, and there’s good reason for the shift.
By Andrew Hutchinson • March 24, 2024 -
Pokes Are Back on Facebook (Sort Of)
Facebook is trying to make Pokes happen once again.
By Andrew Hutchinson • March 19, 2024 -
Meta Offers To Halve the Price of Its Ad-Free Subscription Package in the EU
Meta's looking to provide an ad-free subscription package to align with new EU regulations.
By Andrew Hutchinson • March 19, 2024 -
Meta, Snap and TikTok Agree to New Election Integrity Guidelines
The new, voluntary guidelines will facilitate more information sharing and cooperation.
By Andrew Hutchinson • March 19, 2024 -
Meta Announces Shutdown of Its CrowdTangle Monitoring App
Meta's moving on from its platform monitoring tool.
By Andrew Hutchinson • March 14, 2024 -
Meta Considers New Elements for Its Verified Subscription Package
Meta’s testing the waters on new incentives to drive Verified take-up.
By Andrew Hutchinson • March 12, 2024 -
Meta Announces Updates to Advantage+ and Shopping Ads
A heap of new updates for retailers and those using Meta’s automated ad tools.
By Andrew Hutchinson • March 12, 2024 -
Social Platform Image Size Requirements 2024 [Infographic]
Ensure your visuals look their best with this reference listing.
By Andrew Hutchinson • March 4, 2024 -
Social Platforms’ Changing Approaches To Political and News Content Could Sway Upcoming Elections
As Meta moves away from news content, X is embracing it, which could change voting outcomes.
By Andrew Hutchinson • March 3, 2024 -
Meta Will Stop Paying Australian Publishers for Content as Part of Its Shift Away From News
Meta continues to cut ties with news publishers.
By Andrew Hutchinson • March 1, 2024 -
New Report Looks at Social Platform Performance Benchmarks for Brands
New insights to assist in your performance measurement.
By Andrew Hutchinson • Feb. 29, 2024 -
Meta Updates Its Creator Bonus Program To Provide More Incentives for Top Talent
Meta's looking to provide more monetization options for its most popular creators.
By Andrew Hutchinson • Feb. 29, 2024 -
Meta Shares Tips on How To Avoid Apple’s In-App Fees [Infographic]
A handy reminder on how to avoid Apple's new fees on boosted posts.
By Andrew Hutchinson • Feb. 26, 2024 -
More Generative AI Tools Are Coming to Social Apps — Is That a Good Thing?
More AI, in more places, does not make for more "social" experiences.
By Andrew Hutchinson • Feb. 23, 2024