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January 05, 2015
Happy New Year! With 2015 having arrived, we should not be surprised to see a slew of “predictions” columns and other content items coming out.
November 17, 2014
When I went to business school (more years ago than I will voluntarily admit), our marketing coursework focused heavily on the basics. For example, we spent a great deal of time digging into the Four P’s (Product, Price, Placement, Promotion). Today, the whole game has changed.
October 14, 2014
One of the most popular blog formats is the list post. Not only does a list post offer a ready made structure to start brainstorming list items, but it is also highly likely to earn social shares. But don’t just create a list post without some rationale behind it. Here are my tips for how to manage your list-based blog post creation. These should help you increase the odds that it will hit the mark.
September 20, 2014
Drive a successful social media marketing effort means content curation. Content has become the glue that holds the whole social marketing process together.
September 08, 2014
Let’s look at ways that social media improves our life experience, and also a few ways that it uncovers a few of the more unsightly parts of humanity.
March 06, 2014
SXSWi veterans will tell you that this event is a marathon, not a sprint. You can’t just show up in Austin and try to figure out what to do next when you get here. Know why you are coming, plan for the best activities to help achieve that objective, and get at least a tentative schedule in mind before you board the plane for central Texas.
November 15, 2013
If you are like most webmasters and SEOs today, you are very careful about link building, and especially blog commenting. And with good reason. Google has gone on record speaking out against link schemes as a whole - but it has also said it's not necessarily against the rules. What's an SEO to do?
January 31, 2013
How does your social media content stack up against the work of others? Quality, entertainment value, and writing skill all play into the equation. Quantity enough won’t cut it.
September 21, 2012
The first thing to keep in mind when dealing with Baidu is that they operate in a completely different way than Google. You won’t hear any talk of Pandas or Penguins. But you will notice that their decision making is very nationalistic in nature