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March 26, 2015
Have you noticed a decline in follows or likes recently? Or are you simply curious about what attracts and turns off consumers? We can help you dig deeper into the social media world and help your company be proactive about its online content.
February 25, 2015
Being transparent in your business is very important in the age of digital marketing and social media. I believe there are four elements to being transparent in your business, and if you follow these, you’ll find your relationship with your community, and your clients, richer.
January 23, 2015
Not every piece you publish on social media has to be epic. Now that that weight is off your shoulder, you can relax. Don’t get me wrong, publishing epic content is great but you can do it every single time. No one (or business) is ever 100%. There is no need to stress about publishing epic content every time you hit “post” or “publish.”
January 18, 2015
I’m having a love/hate relationship with the social media industry right now. I’ll be a big girl and admit it. What am I talking about? “Expert” lists. For all the value they can bring, I love them and for the negative they also bring, well, they suck.
December 15, 2014
Being on Facebook originally was fun – reconnecting with friends I hadn’t seen in years, staying in better touch with family out of state and even getting to give an apology to someone that was about 10 years overdue. There were no ads and no games – you could say Facebook life was much simpler. Fast forward to now. Everytime I log on, I’m shown more ads that I ever remember seeing.
November 21, 2014
Christmas is a time of year that evoke feelings of generosity and community, especially in the social media world. We have seen A LOT of changes, both good and bad, this past year and there are more looming in the first part of 2015. With changes, we tend to feel like starting over. New strategies, new tools, new actions we must take.
November 10, 2014
There are some great and creative ways to blend your traditional marketing with your social media marketing. Doing this will give you the best coverage this holiday season. Here are some ways to mix it up.
October 26, 2014
I saw two different Facebook ads from local marketing companies offering a free month of social media marketing when you mention that Facebook post. Excuse me while I laugh hysterically.
October 24, 2014
Time management has always been a hot topic. It’s so easy to get lost down the rabbit hole and realize two hours later you did not get anything accomplished. If you work in social media, then you get what I’m talking about. Here are four ways that I've found to help manage my time on social media.
October 20, 2014
Most of us true social media pros have little things that really make our skin crawl or make us want to jump and scream with excitement, but for various reasons, never muster a word about it. That’s about to change. Here are 10 true confessions of social media pros that we are too reluctant to say.
October 10, 2014
I am surrounded by posts and people telling me LinkedIn is a gold mine and that should be my #1 platform. But there are only 24 hours in a day. Simply said, something has to give.
August 25, 2014
As more and more people use and rely on their smartphones and web browsers for information and ideas, businesses are having to adjust their online advertising plans and budgets.
August 04, 2014
Telling your child no to social media doesn't make you a bad parent…or does it? Here are 5 reasons it does NOT make you a bad parent.
July 29, 2014
Lately, I’ve been reconsidering who I think are influencers in and on my business. There are those who you follow and hang on every word and there are those you watch from afar with admiration but caution. Who we let influence us, both professionally and personally, says a lot about who we are. Are you easily swayed or does it take some research and work?
July 24, 2014
Just about every business has a place on the social sphere. Whether it's a retail business on Pinterest or a night spot on Twitter - there is something for everyone. Handling social marketing to promote those businesses on that platform is something else. Most business owners try and slack off because of lack of time. Some just have no clue where to start. That's why I get asked this a lot: Why should I hire someone to handle my social marketing and where should I look?
July 20, 2014
Every person who works in social media, content marketing, digital marketing, whatever you want to call it, has published their version of top social media tips. I did a few years back. As we get more seasoned in social media, our opinions change in regards of what we suggest. Of course platform changes have a lot to do with that as well.
July 16, 2014
Yes, social marketing can be fun, however it's also a lot of work. You have to take it serious - with all the changes that happen rapidly, you will always be on your toes. You can have fun with it, but you are doing this for your business or someone else's - it's not play time.
July 05, 2013
Google+ has over 400 million users and counting. It still has a lot of catching up to do in order to take over the number one spot, Facebook, but it is very well on its way.
July 02, 2013
Social media marketing is more than just posting status updates on a Facebook page or tweeting an occasional tweet. Social media marketing encompasses figuring out the who, what, when and why.