At a recent EPIC Champions of Freedom privacy event, Apple’s CEO Tim Cook finger-wagged some of his Silicon Valley neighbors—without mentioning names Facebook and Google —on how they were using their users’ data. “They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be,” Cook said.
In today’s data economy, we’re sharing a ton of personal information about ourselves online. And this privacy discussion is only going to get bigger, especially as companies and government agencies get better at collecting, analyzing, and sometimes selling the data we’re freely sharing with them. Trust is at the heart of the privacy issue and is the glue that will keep the data ecosystem together.
There are well-known weaknesses and threats associated with a data lake, some of which I have highlighted here. We cannot ignore these. But there are also significant strengths and opportunities to explore. If an organization wants to take full advantage of all its data, the data lake can provide the road for you to get there.
Many of us have been learning more about the data lake, especially in the last 6 months. Some suggest that the data lake is just a reincarnation of the data warehouse—in the spirit of “been there, done that.” Others focus on how much better this “shiny, new” data lake is, while others are standing on the shoreline screaming, “Don’t go in! It’s not a lake—it’s a swamp!” All kidding aside, the commonality I see is that they are both data storage repositories. Beyond that, the table below highlights some key differences. This is, by no means, an exhaustive list, but it does get us past this “been there, done that” mentality. A data lake is not a data warehouse.
While there’s no question that the buzz of “big data” is still going strong, how well is big data actually catching on? To answer this question, we’ll review some of the recent research to see what’s trending in the world of big data.
Re-identification algorithms aren’t good or bad; it just depends on how they’re used. So when a well-meaning company or data broker tells you that your personal information is protected and is not shared with or sold to others, this is not an invitation to let your guard down. You know how it works now—so take heed and be vigilant.
Our smartphones and tablets are data-generating machines. This data is telling our individual stories – where we’ve been, who we’ve connected with, what we bought, where we’ve eaten, and our upcoming vacation. As brands, don’t we want to capture this data, these stories, and personalize them, and make them better for our customers?
In my Social Shake-Up presentation this fall, I talked about the idea that big data privacy is caught in this tug-of-war between consumers, constituents, and the private and public sectors. There’s no question that we all play multiple roles—i.e., that of a consumer, citizen, private sector employee and/or government worker—and that our time is limited, so what can we do? For starters, I suggested five options during my presentation.
We know marketers are working hard with advertising platforms, such as Google and Facebook, to make sure we’re seeing the “right” ad at the “right” time. Do they always get it right, though? Here’s an entertaining story about a colleague’s run-in with one of Facebook’s ads.
Some would have you believe that the big data privacy debate is all about online advertising—i.e., you get interesting, relevant ads in exchange for your personal information. If this what you believe, you’re sort of missing the point.
Today, we live in an always-on digital world. We work online. We socialize online. We shop online. We bank online. We support causes online. We are living in a big data world. Who are you entrusting with your data, your personal information? And who’s trusting you (and your company or agency) with their data? Can you be trusted?
The big data privacy discussion is subtle, complex and complicated – and we each have a role to play. What’s yours going to be? This is my adapted version of the popular "Feathers in the Wind" tale attributed to Rabbi Levi Yitzhak of Berdichev.
You have limited (if any) control over what others share about you, but you do have control over what you share about yourself and others. Just because you have someone’s personal information doesn’t mean you have to share or act on it. Remember: It may not be your story to tell.
It is no longer good enough to make the connection or get the account. The challenge now for companies/brands/apps is to demonstrate that they are trustworthy, respectable, and care about safeguarding what customers have shared with them—i.e., their personal data.