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Right on. A lot of experimentation is going on (to your point) to establish just where SM fits into the toolbox (also to your point).
On the reporting side, a lot of social media gets done without a specific spend allocation--there isn't always a clear media buy, for example, and the work that does get done can easily be pushed into an "online media production" budget. So,...until the numbers are a bit larger and the reporting a bit better.... New categories (and SM marketing is certianly that) always seem to suffer the reporting-accuracy issue.
None-the-less, if you track terms like "social media" in tools like Blog pulse...it's clear that the game is afoot. ;-)
Can you offer a version without the top nav options? In other words, just the branded SMT scroller. The top nav offers options taht aren't really applicable when embedded elesewhere. (Or, I'm just missing something...very likely the case.)