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Rachel Miller, MCIPR, PG (Dip), is an Internal Communication and Social Media strategist. She started her career as a journalist and has worked in-house and agency side for companies including Visa, Tube Lines, London Overground Rail Operations Ltd, BSkyB, and L’Oréal.
She writes a popular blog about internal communications and social media called Diary of an internal communicator.
Rachel holds a post-graduate diploma in Internal Communications Management from Kingston University, where she now leads a session on social media.
Rachel is currently on maternity leave from working in-house at a Global Pharmaceutical company, having given birth to her daughter in May 2012. During this time she is Social Media advisor and Web Editor for the Ealing branch of the UK’s largest charity for parents, the National Childbirth Trust (NCT) on a voluntary basis, and continues to mentor comms professionals.
You can find her on Twitter @AllthingsIC.
All views are her own and not written on behalf of the company she works for.
Great article Tia, I'm enjoying using Vine and have recorded six so far.
You can see an overview here: http://www.rachmiller.com/watched-it-on-the-grapevine/ plus the anatomy of a blog post which is the process I go through to write my column on using social media for internal comms on Neal Schaffer's site: http://vine.co/v/bJ2zAbTTQlh
I'm interested to see if/how it develops for corporate communication, Rachel
Excellent article Maddie. I think you've hit the nail on the head with regards to the shift in employee expectations.
Transparency, change, experimentation and clarity are vital, and employees now more than ever, expect to see that in their workplace, and social media has its own role to play in facilitating them.
Spot on. Too often social media managers are launched into the deep end to sink or swim, without having a chance to check the water and discover what the environment is like.
Your point about ensuring they are kept informed is absolutely critical. This role represents the organisation in so many ways, that if companies fail to prepare them, they need to prepare to fail in their efforts. Done right, the potential is enormous. Done wrong, the potential to publically fail is equally as large.
There's been many examples of social media managers reaching the end of their tethers and snapping online and your caution about ensuring they are kept motivated, supported and valued is crtical, Rachel