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It seems like we all agree that the current model is not sustainable. It's important to "zag" and certainly innovate ways to deliver paid content, paid membership - basically any service with a "paid" in front of it has a better chance of surviving. I guess time will tell and the next 12-18 months are very important. BTW I'll have to check out "oddpodz.com".
Brilliant. Well said.
There are doers and there are others. Social media favors the doers. If you do it you will get it and your business will grow! Looking forward to your next post.
Very relevant post. I talk to many business owners who are jumping online becuase they want to the SEO associated with blogging. It seems like that is the message they are receiving from the consultants and writers on Internet Marketing. I'll have to point to this article to help them clarify the issue.
Sounds like these executives need to read "Groundswell" by Charlene Li and I wrote a review of this book on my blog if you're not familiar with the book : http://www.socialmediawiz.com/my-groundswell-review/ This book puts social media into a good context for not only understanding the technology but also for implementing them successfully. There are lots of case studies and many useful metrics. Smartest business book I've read in a long time.
The cover picture only puts into plain sight what many people want to believe about Obama - from his name, to his international upbringing to his political positions. Wedge issues and fear gets people going these days more than thoughtful discourse and solutions. The New Yorker has disgraced itself. One more traditional media outlet I will put on my "ignore" list.
I don't see this as a new issue. Companies have always had star employees who were a major draw in doing business with them. I used to work for a tech company where the senior product manager had so much respect in the industry that clients would often say they work with us only because of him. Maybe social media amplifies this a bit by giving these star employees a forum to show case their talents and their value. However, I would suspect that the "employees as brands" concept is really the same debate as the "key man" debate for start ups and "star employees" for large businesses.