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Ida Cheinman is founding principal and creative director of the strategic brand communications firm Substance151. She has more than 15 years of design and management experience for professional services, with a niche focus on the Professional Services industry and Non-Profits. Ida frequently speaks and writes on the subjects of branding and marketing. You can find her on Google+, LinkedIn and Twitter.
Thank you, Madhava. Glad you ofund it useful.