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Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
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My company is the worlds largest ecommerce software platform and solutions provider that's focused solely on ecommerce. Last year we built many social media features and enhanced social user experience into our online shopping buy-flows. When you have a baseline to measure from it's fairly easy to calculate the results of adding specific socially-engaging user experience to your commerce site / online shopping process. Even a simple thing like measuring uplift after turning on a social product reviews feature that includes user generated content like photos/video --showed some very obvious/measureable impact on sales revenue, conversion rates, repeat visits, average order value and more.