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Jeremiah Owyang wrote a great post about how all departments in the enterprise can and should use social media. You can check it out on his Web Strategy blog at http://www.web-strategist.com/blog/2009/10/01/companies-must-plan-holistically-for-social-beyond-marketing/.
He also addressed three realities about social media in the enterprise, which I summarized after watching Jeremiah's presentation at a Silicon Valley AMA meeting this week. http://blog.hotdesign.com/2009/10/social-media-realities-in-the-enterprise/
Thanks for the great post. Even if social media is mostly for marketing, everyone in your company can use it for marketing, no matter which department they're in!
I don't think adding a search box and some trending topics will make the Twitter homepage a destination portal! Twitter will have to add a lot more to make it useful or interesting. However, including search and current trends is a good way to start marketing the capabilities of Twitter to those that don't already have an account.
Great ideas! I recently had a party for my son at a bounce house place and they sent me an e-mail after the event asking for me to rate them on Yelp! It was a great way to get a recommendation from a happy customer, and a great way to keep them in my mind.