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October 27, 2015
So why the focus on Millennials in the future of work? In this post, Maddie Grant looks at why all businesses need to be considering how they appeal to Millennials, and why it will remain important moving forward.
September 29, 2015
The concept of bringing our true selves to work is not new, and the theme of authenticity (which is another way of saying that) has been part of the business lexicon for a while now . So why does it still feel like we're cogs in the machine?
August 10, 2015
One of the most wide-ranging effects of the internet age has obviously been our ability to stay connected anytime and anywhere (at least anywhere with wifi) to the office, meaning that we don't have to be sitting at our desks to be doing the work we need to be doing. Now, there's an internet full of opinions about whether this is a good thing or a bad thing, which is not what this post is about.
July 11, 2015
What do we mean when what we talk about "work"? Has the definition of "work" changed over the years? Is it time for a new definition? In a new Exploring the Future of Work column, Maddie Grant looks at the existing definitions and understandings of work, and how it's evolving in the social era.
June 15, 2015
In a new Social Media Today special column, we'll be looking at the Future of Work and how we can work together to create more sustainable, more enjoyable and more productive work practices. In this, the first column of the series, we look at the "Future of Work Manifesto".
May 29, 2015
What happens when you hit send?
email campaign infographic
April 06, 2015
Having engaged employees is more important that you might think. Among new hires, 46% leave their jobs within 18 months. It costs companies time and money to find, hire and train new employees. Turnover costs are often estimated to be 100% to 300% of the base salary of replaced employees.
March 30, 2015
YouTube has more than 1 billion unique viewers every month. It's also a creator hub for those who want to make their own videos. Create videos. Find your audience. Did you know you can make your photo slideshow on YouTube using their tools? You can also make add titles, make captions and add music, all on the YouTube platform itself. Check out this infographic to learn about all the free tools that YouTube offers.
March 13, 2015
In the last few years, a lot of people jumped onto the “social business” bandwagon. We were among them, of course, as our 2012 book Humanize was fundamentally about applying the ideas and principles embedded in social media to the way we lead and manage organizations. We still believe that’s the...
February 14, 2015
As the Millennials ascend into management positions over the next several years, they will simultaneously become the largest generation in the workforce. While the Millennials won’t formally “take over” (no single generation ever runs things on its own), they will serve as a kind of “secret decoder ring” for all of us, helping clarify what the future of business will look like, post revolution. Change is coming, and smart organizations will start making the necessary adjustments today to stay ahead.
January 23, 2015
What’s the future of AMS? This seems to be the question that has haunted association execs for more than 25 years when the initial association management system hit the not-for-profit marketplace.
October 17, 2014
As the online marketplace continues to evolve at rapid pace, there are certain tried and true principles and activities that form the foundation of winning marketing campaigns and delivering products and services that sell.
September 09, 2014
Google killed authorship reporting in Webmaster tools and removed author photos from search results (although this one is apparently debatable). I can’t find any stats about Google+ Communities participation so can’t speculate about whether they’d keep that feature or, if they’re doing a firesale of all Google+ features, whether or not it seems likely that Communities will soon be headed to pasture too.
September 06, 2014
Only 20% of UK adults admitted to having given though to what will happen to their social profiles after they die. And there was quite a divide in how they would want their profiles to be maintained.
August 07, 2014
Seems that everyone’s churning out content these days – but that doesn’t mean that everyone knows how to write a really good blog post that grabs interest and keeps it. Here are just a few tips that might just help your blog writing stand out from the crowd.
August 02, 2014
Take the time to identify potential members that already exhibit a passion for the topic around which your community is built. Reach out to them and tell them what you’d like to accomplish with your community efforts. They may be able to help with their own personal networks, and later help to organize the community.
July 10, 2014
You know what’s a huge time-suck? Social media drudgery. You know, the tedious and repetitive tasks that are part of every social media manager’s job. You have way more to offer the world than copy/pasting content from social media sites into spreadsheets. You have creative ideas that the world needs! IFTTT helps you spend more time on that good stuff, and less time on the drudgery.
July 07, 2014
Here are three reasons why content marketing in the for-profit world is different from content marketing in the association world, and why what works for them won’t work for most associations.
February 28, 2014
What are the top 10 cities for women entrepreneurs? Weighing in at number 1 is Washington, D.C. The nation’s capital has the highest rate of women-owned businesses of the top 10 cities on this list. More than a third of the businesses in D.C. are owned by women, so new female entrepreneurs can find many peers and mentors.
July 22, 2013
I was reading an article about Blackberry’s woes on Associations Now the other day, and it made me wonder: How do you truly personalize the experience for everyone if everyone is using different devices, at different times, in different circumstances?
July 18, 2013
Identifying important influencers before you start going through the slow, patience-requiring process of blogger relationship building is going to save you a lot of time. The last thing you want is watching all of that time spent commenting and re-sharing and looking for reciprocal action is not to pay out – your time is important, right?
June 18, 2013
As a nonprofit or association, you will need to fundraise and draw in support from as many as you can. Storytelling is a great way to do this. If you follow these tips you are bound to increase your success rate in gaining funds and garnering support for your cause.
May 10, 2013
Danny Brown and Sam Fiorella did some research around social influence marketing, namely: Can social influence truly be measured? Is anyone using influence tools? What’s the future of influence marketing? The infographic they created has some answers.
April 26, 2013
Do people trust Facebook less than they used to? How well do people think they understand Facebook's privacy policies? How many are concerned about the privacy of their personal information? This infographic on Facebook's privacy policies has some interesting food for thought.
November 01, 2012
This recent survey on social media and leadership gathered data on social media implementation in organizations, particularly related to leadership and how leaders are leveraging social media for organizational results. The results of the survey, completed mostly by individuals who work in organizations that are actively using social tools, provide some interesting insights about the deep ways in which social media has become a disruptive force in our organizations.