If you promised yourself that 2016 was going to be the year that you doubled-down on content marketing for brand growth, it's imperative that you've also established a clear understanding of your metrics for success.
So you’ve set-up a business and it finally went live. At first, you felt very psyched about the reality that your business is finally up and running. However, when checking your traffic reports, it appears that your latest endeavor has not been showing signs of efficiency. Your page views are dipping each day, your number of returning visitors have also plummeted, and less referrals are coming in.
During the first quarter of every year, small businesses re-evaluate what they are doing and whether it works. They devise new goals for the year. They also come up with marketing plans. Businesses throw out the marketing strategies that haven’t been successful and try new marketing strategies. To help you figure out how to spend your marketing dollars in 2016, the top digital marketing leaders is explaining these hot trends for this year.
Marketing with WhatsApp can be an effective way to connect with your potential customers and promote your business. Local businesses can use WhatsApp as a communication tool to hook up users in real-time.
A study of 58,000 users of Facebook in the US has warned that the techniques available today to analyze the information we provide can not only be used to deliver advertising contents, but also steal potentially sensitive information about any users from Internet..
Every digital marketer recognizes the need for high quality content. It’s not just about being agile in content delivery or being at their feet when it comes to publishing. Quality content is all about being able to achieve savvy marketing campaigns without sacrificing content.
As the world welcomes 2016, it is important for any content marketer to know what’s in and what’s out when it comes to content online. From virtual reality to the SEO in your mobile phone, here are the top content trends of 2016 that you need to watch out for.
Facebook is a social medium that allows retailers to find the right people to buy their stuff. More than two-thirds of shoppers are using social media and their smartphones to enhance their shopping experience. Thus, engaging your shoppers on Facebook is a smart way to improve your holiday sale...
Many people believe that blogs are meant only to drive people to your website. While making your website more searchable is a reason for having a blog, it is not the only reason to have a blog. You also want people to read your blog to get information about your industry. You people to connect with you on a more personal level that might lead them to buy from you eventually. You want to build your credibility in the field as an expert . You want to build trust with your customers. And, you want to build name recognition with your potential clients and customers. Brand awareness is an end result you want to get from blogs.
Social media is popular among teens, and even older children, as a means to spread their messages quickly and efficiently. And while most of what happens on social is relatively harmless, parents do need to take note of what their children are doing.
This year, we saw a recognizable boom of the social media industry. More than 1 billion people are now using Facebook, and more than 80% of small businesses use social media for their branding and marketing efforts. Among the biggest global brands, almost 99% have a social media presence. Truly, social media has changed the way marketing and advertising works. While 2015 was a great year for social media, 2016 is predicted to be even better. Here are some predictions on social media trends for the coming year.
2015 is nearing its end, and a new year is in sight. How has social media changed your life? For private users and online businesses alike, social media has become a powerful tool for interaction, communication, and presence.
As the number of people visiting physical stores declines, retailers are looking to social media to boost awareness and, ideally, sales Here are some tips on how retail stores can capitalize on their social media audiences.
Besides new features added to Facebook, LinkedIn Twitter and Pinterest , new social media sites are launched that do different things. Being on the forefront of social media changes can be accomplished. Here are a few suggestions on ways you can do just that.
We all have a myriad of blogs on our sites that are no longer utilised and tend to just sit there gathering dust. Aside from receiving the odd view or comment, older content often tends to get overlooked – partially because it’s out dated and also partially because Google tends to prefer newer indexed material . However, this doesn’t mean it should go to waste and there are numerous ways that you can repurpose old content and give it a new lease of life, allowing you to get more from it.
Because the use of cell phones has skyrocketed and continues to outpace other technology, you have to ensure your search engine optimization techniques account for smart phone usage. In other words, if you’re not mobile-friendly, you are missing a large part of the population that could be using your services or buying your products. If you’re new to mobile SEO, you will want to avoid these mistakes.
You did it. You left your job to start your own business. In your mind, you already a success, but you must begin where everyone does. Getting your business off the ground is important. You need to know what to do. Entrepreneurs are successful if they get past these challenges.
You are a small business owner who is holding a grand opening in a few weeks. You want to get a buzz about the grand opening online and locally. Do you know how you can create a buzz online about your event? Do you know how to get people talking about the event so on the day of the event, they march into the door?
In 2016, the United States will again elect a president. Even though the election is more than year away, candidates already are starting to campaign. The problem with recent elections has been that voters are apathetic about the election, the campaigns and the actual voting. If you’re running for office, here's how you can generate more interest in presidential campaigns.
Social media is on the minds of entrepreneurs these days. They believe that if they master social media transactions, their businesses will grow. This trend is being discussed among entrepreneurs and on the Internet regularly. What about the trend should you know? We'll tell you in this post.
You don’t have to go back to far to remember a time when social media didn’t dominate the marketing landscape. Now, they are everywhere . They are essential to getting your business known and establishing your brand. Have you considered what the landscape might be in the next five years? Here are some predictions.
Considering the significance of the digital marketing , it is compulsory for each business to make the most of social media marketing ad campaigns using the popular platforms that target group of onlookers you plan to tap.