Freelancing, for me, is possibly the best profession there is. Maybe this is because I consider myself part of a legion of agents of change . Freelancing is a job where you can decide how to make a difference , how to stand out, how much you’re going to work, where and how you’re going to do so...
In order to explain convergence in new communications we need to move beyond a single dimension to build interactive ecosystems. They will be based on channels, media, platforms and Social Web tools to create both internal and external communication and marketing processes that enable us to implement an online strategy for our company.
It’s perfectly possible that you’re considering enrolling in an MBA. If that’s the case, perhaps you may want to consider some of the following options and create your own MBA using mainly social media and the Internet.
Make the most of everything you do, say and are to communicate exactly what you wish to convey. Once you’ve done this, it’s time to make the most of the elements, platforms, means, supports and other communication possibilities that both the traditional and the connected economies have to offer: it’s time to carry out “cross media” communication. That is, depending on the medium you work in, take the online to the offline or the offline to the online. Make the most of every channel and opportunity.
Aiming to demonstrate that in the social web, any strategy is valid if it leads to the results you’re looking for (as long as you don’t engage in unfair or illegal activities, or actions that are damaging to you or other users and businesses), I will be talking about a practical option linked to content creation and how it can be shared on Twitter for more exposure.
Some brands are overwhelmed by the amount of feedback they receive; they are rendered paralysed by it and they end up ignoring every type of input, thus disconnecting from their current customers, potential customers and other opportunities. In this post, I present a few ways to get the most value out of your online feedback.
Write about what is going on in each picture, convey the significance of that moment; explain, even narrate, the story behind the image. We love human stories that resonate with us. Title, description and story.
Connection is important in a community. However, for it to exist, you must first generate trust. Trust arises from your community’s engagement. Unless you give rise to such engagement on the basis of the credibility you earn, there is no community. These are a few ways you can increase engagement of your online community.
Google+ is run by Google, the best search engine, and the key to success for your business. Isn't that reason enough to use it? Google are really committing themselves to this platform so it can be a meeting point for all of the services it has to offer – this will help your business grow, if it is used correctly. When to start? Now. How to do it? Here are a few tips.
I've discovered that there are things a lot more valuable than social media, blogs, digital marketing or the Web. I've stopped worrying about the number of followers I have, my bounce rate, the number of views on my websites or even the amount of "retweets" and "likes" I get.
Once you recover the links that are usually lost in new marketing, you need to create value to make your audience grow. I present below 10 ways that can help your brand grow, increasing engagement and ROI, as well as conversions. The objective isn’t an meaningless number but real people who are engaged and proactive.
Rewarding your audience is an excellent way of demonstrating you care for them and you appreciate the vital role they play in your success. Though it may seem obvious, acknowledge them! Here are some ideas that may help you reward your audience so they continue to feel appreciated.
You get a welcoming email: “I’d like to invite you to…” Then you realize it’s a promotional invite to a social media or community management course. I think that too much of what you invest in excitement and expectations on this kind of course goes toward networking, funny videos, metaphors, “tweetable” punch lines or dinner on Friday after class.
When I look at social media today, I look at it in a radically different way from the way I did two years ago. If I were to start using everything the social web has to offer today, and if I had the experience and the history of failures (and successes) I now have, then this is what I’d take into account.
I still can’t believe there are some people who so brazenly abuse this great opportunity we call the Social Web. You don’t really need to look around much to realise we’re in social media’s era of disruption. You only need to take a look at Facebook, Twitter, LinkedIn, Blogs – do I need to mention email?
The more connected we seem to be living, the more we seem to be moving away from what really matters online: the people. What a paradox! We’ve witnessed the appearance of great revolutions: Facebook, Twitter, Kickstarter or Wordpress; platforms which have dismantled the status quo we lived in.
I think that discovering the balance between generating initiatives that can be leveraged by the social web, the scalability of any idea (or business) and the creation of communication and marketing channels is just around the corner. You’ll be able to impact the world in this way, through work that matters and through work that’s waiting to be done.
You need to understand the human contract you signed up to when you started using the social web, every time you connect and interact. This isn’t a piece of paper or a PDF file you store in your tablet; it’s a contract of principles, coherence, ethics and ideals.
I don’t think I’m a pessimistic type of guy. I’m also aware I’m not interested in being worshipped or revered in the comments to my blog or in every tweet. If we limited our interest, anxiety, ego and arrogance to things that make a difference, we wouldn’t have to worry about what will happen if we act sincerely and with dignity!
You can’t create a community without strong, cohesive human relations (regardless of whether these are online or offline). If you don’t have an emotional tie, forget about creating a community; people just won’t show up! But as you must already be aware, community-building takes time, and it requires creating solid relationships.
The following tasks will optimise the time and effort you dedicate to your social web workflow. Monitor and follow up on key words regarding what people say about the brand from one day to the next. Analyse and classify mentions according to their nature (positive, negative or neutral).
You suddenly get an email, LinkedIn or Facebook message, a DM on Twitter or, better still, a Whatsapp message regarding a life-altering project, conference or idea. You know the one: the train that only goes by once in a lifetime. The thing is: this is the project of a lifetime if you’re willing to do it selflessly.
If you value your content like you value a product, you realise that you have the opportunity to “sell” your product every time you create and publish content. Usually, the content that sets us apart is the content we create ourselves, our own crafted content. Here are several ways to go about creating good content.