Allison Ralston

Social Media Coordinator, Texas Tech University

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About Allison

Allison has worked in a few different areas of public relations in my short time in the workforce. She's managed news web sites, handled media relations, and now finds herself in a community manager role, mixed with emergency communications, a little media relations, and some IT and web work. And she absolutely love it. Social media is her passion, she loves how powerful of a tool it can be when used to listen, engage and build relationships with an audience. To her, the best part is being able to see how that audience is reacting, see the analytics, figure out what’s working, what’s not, and continuing to improve on what you're doing.