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Hi Elizabeth, thanks for the comment! Great post about customer service, too. So true! :)
Ilan, in a nutshell, most of the marketing that I see is, quite frankly, "sucky", because it's typically focused on extracting value from customers (in the form of time, money, privacy, etc.) rather than creating value for them. But rather than call out whose marketing "sucks" the most, I prefer to offer examples of marketing that actually does create tangible value for people.
This practice isn't just good for customers - it's good business, too. If you haven't already, check out the 5 links at the end of the post - all great examples of how marketing can do better, and all companies, not coincidentally, whose profits are strong (Kraft being the sole exception).