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April 20, 2017
What can we learn from a boy and his simple quest for a years worth of free chicken nuggets?
3 Lessons #NuggsForCarter Can Teach Us about Harnessing the Power of Social Media | Social Media Today
March 02, 2017
Hosting an Instagram takeover can be daunting - here are some key tips to help make it a success.
4 Tips for Hosting Your First Instagram Takeover | Social Media Today
February 08, 2017
Twitter chats can be a great way to gain exposure and connect with potential clients.
How Businesses Can Get Noticed During Twitter Chats | Social Media Today
January 18, 2017
Snap Inc's marketing is always a bit left of center - here's why that's a good thing.
The Business of Bots: Why Snapchat’s Snapbot is Smart Marketing | Social Media Today
November 14, 2016
Before reaching out to an agency to handle your digital strategy, step back and consider the benefits that your brand can enjoy by keeping social in-house.
Why Small Businesses Should Keep Social Media In-House | Social Media Today
November 01, 2016
Following the announcement of the pending closure of Vine, what should brands who used the platform do next? Here are some tips from Deborah Sweeney.
3 Ways Businesses Can Revamp Video Strategies Post-Vine | Social Media Today
October 06, 2016
How does a Haloween pop-up business utilize social to build community maximize results?
3 Ways Halloween Pop-Up Shops Can Scare Up Social Media Success | Social Media Today
September 17, 2016
Sometimes you have to take a break from blogging. For small businesses especially, where priorities extend away from blogging and social media towards more pressing matters that require all hands on deck, this break can spiral into an indefinite hiatus, and the longer it lasts, the more it feels...
5 Tips to Help Businesses Return from a Blogging Hiatus | Social Media Today
June 29, 2016
Summer' s a great time to get out of your marketing comfort zone and try some new strategies - here are three ideas to consider.
3 Summer Social Marketing Strategies To Utilize Right Now | Social Media Today
March 31, 2016
Strategic partnerships can provide significant benefit, especially to businesses with limited resources. Here are three ways you can use social media to help solidify and maximize your brand partnership efforts.
December 02, 2015
Though just 9% of businesses market on the site , Instagram is moving to make serious inroads in business adoption, and bring in more ad revenue. They recently announced a new business-partnership program , and are trying to make running a campaign on the site as hassle-free as possible.
A Growing Number of People are Naming Their Babies After Instagram Filters | Social Media Today
September 23, 2015
A contest is a great way to gain more followers, get your audience involved with your brand and an awesome opportunity to connect with your customers on a personal level. Here are three tips to running a successful contest.
How to Run a Social Media Contest | Social Media Today
August 17, 2015
Google is in the headlines again after creating new parent company Alphabet , and its recent distancing of the company from lackluster social network Google+. YouTube accounts aren’t forcibly linked to Plus anymore, and the new focus on ‘stand-alone’ companies within the Alphabet banner had many debating whether Plus would be left to live or die on its own merit.
July 31, 2015
Trending hashtags can be a great way to get your business profile some traction in the social media landscape , but they can also lead to divisiveness and alienate sections of your audience. Given this, should brands stay away from po litical hashtags?
Should Your Small Business Use Political Hashtags? | Social Media Today
July 24, 2015
With Facebook making a big push into video, an increasing number of small business owners are looking to incorporate videos into their Facebook presence. So how should you go about it? Here are some tips to maximize your Facebook video content.
Three Factors for Designing a Small Business’s Facebook Video Campaign | Social Media Today
June 18, 2015
According to SmallBizTrends , 7 out of 10 consumers prefer giving their business to a business with a social media presence. Social media is a popular form of communication, and a valid method of retrieving information about a business for most customers. So it’s in our best interest, as small business owners, to really learn the ropes of social media communication.
keep customers happy
June 04, 2015
Lemonade stands tend to be flash-in-the-pan events. But they can also teach kids valuable lessons about business and marketing - and as such, incorporating lessons about social media marketing should also be on the agenda.
Why Your Kid's Lemonade Stand Should Use Social Marketing | Social Media Today
May 04, 2015
One of the most recent Facebook business developments we’ve seen is the addition of paid boosted posts. Though this development isn’t free, the option to boost your statuses to your ideal audience is a valuable tool. Plus, the pricing can range from $20-$1,500, so you get to decide just how much or how little you spend. This development forced business owners everywhere to take stock of which of their posts held value and to take a deeper look at their target markets.
facebook change
April 08, 2015
Though SXSW ended a couple of weeks ago, an event put on by Polpeo, a social management service, is still on my mind. They hosted a clinic that simulated brand crisis – a firm’s CEO is caught getting drunk, obnoxiously hitting on women, and doing drugs in a bar. Participants were then divided into teams, and then graded on how well they handled the crisis.
February 24, 2015
The need to connect with your audience is a universal need for each and every business, no matter the size. But there is a right and a wrong way to do it. One that will earn you the supportive, age-appropriate audience of your dreams and one that will land you on a Twitter account dedicated to strained branding.
February 03, 2015
Super Bowl 49 is done and in the books but, as always, it seems as though more people want to talk about the ads than the actual game. And this year’s crop was a doozy. But why have people dubbed it the #DownerBowl? And what can we learn from the bigger missteps?
super bowl 2015
November 24, 2014
As of January 2015, Business Pages content will show up less frequently on the casual user's news feed. Is it worth it, then, for small businesses to hold onto their Facebook Pages?
November 06, 2014
Authenticity has unfortunately been turned into a boring corporate buzzword - often used, but without much meaning. However, without authenticity, your social marketing campaign will inevitably fail. It's up to you to make sure your social marketing stays authentic, which you can do with a little extra work.
October 22, 2014
There are two types of business owners in the corporate world. There is the business owner who focuses on building his individual brand, and there is the owner who focuses on building his business’s brand, entirely separate from himself. In this post, we explore which branding method is better to display on social media for small business owners.
October 10, 2014
Do you run a small business? Do you use social media to market? Then you probably monitor your competition on it as well. And that's okay! Just remember that there is a right way, and a wrong way, to learn from your competitor's social presence...