Sometimes you have to take a break from blogging. For small businesses especially, where priorities extend away from blogging and social media towards more pressing matters that require all hands on deck, this break can spiral into an indefinite hiatus, and the longer it lasts, the more it feels...
Strategic partnerships can provide significant benefit, especially to businesses with limited resources. Here are three ways you can use social media to help solidify and maximize your brand partnership efforts.
Though just 9% of businesses market on the site , Instagram is moving to make serious inroads in business adoption, and bring in more ad revenue. They recently announced a new business-partnership program , and are trying to make running a campaign on the site as hassle-free as possible.
A contest is a great way to gain more followers, get your audience involved with your brand and an awesome opportunity to connect with your customers on a personal level. Here are three tips to running a successful contest.
Google is in the headlines again after creating new parent company Alphabet , and its recent distancing of the company from lackluster social network Google+. YouTube accounts aren’t forcibly linked to Plus anymore, and the new focus on ‘stand-alone’ companies within the Alphabet banner had many debating whether Plus would be left to live or die on its own merit.
Trending hashtags can be a great way to get your business profile some traction in the social media landscape , but they can also lead to divisiveness and alienate sections of your audience. Given this, should brands stay away from po litical hashtags?
With Facebook making a big push into video, an increasing number of small business owners are looking to incorporate videos into their Facebook presence. So how should you go about it? Here are some tips to maximize your Facebook video content.
According to SmallBizTrends , 7 out of 10 consumers prefer giving their business to a business with a social media presence. Social media is a popular form of communication, and a valid method of retrieving information about a business for most customers. So it’s in our best interest, as small business owners, to really learn the ropes of social media communication.
Lemonade stands tend to be flash-in-the-pan events. But they can also teach kids valuable lessons about business and marketing - and as such, incorporating lessons about social media marketing should also be on the agenda.
One of the most recent Facebook business developments we’ve seen is the addition of paid boosted posts. Though this development isn’t free, the option to boost your statuses to your ideal audience is a valuable tool. Plus, the pricing can range from $20-$1,500, so you get to decide just how much or how little you spend. This development forced business owners everywhere to take stock of which of their posts held value and to take a deeper look at their target markets.
Though SXSW ended a couple of weeks ago, an event put on by Polpeo, a social management service, is still on my mind. They hosted a clinic that simulated brand crisis – a firm’s CEO is caught getting drunk, obnoxiously hitting on women, and doing drugs in a bar. Participants were then divided into teams, and then graded on how well they handled the crisis.
The need to connect with your audience is a universal need for each and every business, no matter the size. But there is a right and a wrong way to do it. One that will earn you the supportive, age-appropriate audience of your dreams and one that will land you on a Twitter account dedicated to strained branding.
Super Bowl 49 is done and in the books but, as always, it seems as though more people want to talk about the ads than the actual game. And this year’s crop was a doozy. But why have people dubbed it the #DownerBowl? And what can we learn from the bigger missteps?
Authenticity has unfortunately been turned into a boring corporate buzzword - often used, but without much meaning. However, without authenticity, your social marketing campaign will inevitably fail. It's up to you to make sure your social marketing stays authentic, which you can do with a little extra work.
There are two types of business owners in the corporate world. There is the business owner who focuses on building his individual brand, and there is the owner who focuses on building his business’s brand, entirely separate from himself. In this post, we explore which branding method is better to display on social media for small business owners.
Do you run a small business? Do you use social media to market? Then you probably monitor your competition on it as well. And that's okay! Just remember that there is a right way, and a wrong way, to learn from your competitor's social presence...
SURGE is back after a decade long hiatus, but Coca-Cola is choosing to market and distribute the famous soda entirely online, and there are good reasons for that. Strip back the elements of the campaign, and businesses can learn a lesson or two from how Coke approached the social media based re-launch.