April 14, 2015
I’m slowly coming to the conclusion that media relations just might be a dying practice. Yes, technology, digital media and consumer information gathering habits have changed every aspect of media and marketing. But at its core, media relations has always been about relationships, and it would appear the perfect storm of the modern media environment and culture of today’s Millennial is going to change the face of PR even further.
January 29, 2015
On Monday night the Indianapolis Star's Tom LoBianco broke the news that Indiana Governor Mike Pence would soon launch a “state-run news outlet” to compete against local media outlets called Just IN.
December 20, 2014
On the heels of the North Korean hacking debacle related to the film "The Interview," Sony wasted a golden public relations opportunity.
July 29, 2014
Boring or sanguine is no longer good enough. Even sturdy or stable won’t cut it if you have ROI to contend with – and most of us do. Content, and in particular, the tip of the spear on that content, must have something poignant or funny or alarming or dramatic or sexy that speaks to an audience, and drives them to take action and share the fact that they've taken that action.
July 23, 2014
In the wake of major algorithmic updates named for adorable animals (Panda, Penguin, and Hummingbird, to name a few), there has inexplicably been another round of doomsayers decrying the value of SEO, claiming it is all but dead. Yes, SEO has changed, but it's never been more valuable.