January 29, 2015
On Monday night the Indianapolis Star's Tom LoBianco broke the news that Indiana Governor Mike Pence would soon launch a “state-run news outlet” to compete against local media outlets called Just IN.
December 20, 2014
On the heels of the North Korean hacking debacle related to the film "The Interview," Sony wasted a golden public relations opportunity.
July 29, 2014
Boring or sanguine is no longer good enough. Even sturdy or stable won’t cut it if you have ROI to contend with – and most of us do. Content, and in particular, the tip of the spear on that content, must have something poignant or funny or alarming or dramatic or sexy that speaks to an audience, and drives them to take action and share the fact that they've taken that action.
July 23, 2014
In the wake of major algorithmic updates named for adorable animals (Panda, Penguin, and Hummingbird, to name a few), there has inexplicably been another round of doomsayers decrying the value of SEO, claiming it is all but dead. Yes, SEO has changed, but it's never been more valuable.
July 21, 2014
As Facebook requires brand pages to pay up for visibility, in spite of its other transparency transgressions, it has wisely taken the road that old-line media staples like Oprah Winfrey and Ellen DeGeneres did not.