Aaron Doherty is Director of Marketing and Communications at Mblast. A digital native from birth, Aaron is not your average marketer. The top question on his mind is 'how can marketing increase revenue?' He has found several answers to this question launching nationally recognized events, B2C brands, and digital campaigns for SMBs and startups across New England. A graduate of the University of Utah, Aaron uses his background in philosophy and mathematics to solve marketing problems for business value. As the Director of Marketing and Communications at Mblast, he has lead digital conversion rates to an all time company high, built partnerships with Twitter, and shaped Mblast's brand for the future of digital advertising. He works to balance creative assets and technology, always setting the bar a bit higher. Tweet him your thoughts on AdTech, Social Data, or Graphic Arts at @aaronpdoherty.