Freelance Writer, Content Manager, Engagement Specialist and Community Manager
Freelance writer, blogger, social media enthusiast, and chocoholic, Ali Goldfield is the owner of ADR Social Media and Creator of Therapy Stew. ADR Social Media offers writing, blogging and social media content management & engagement services for small businesses and non-profit organizations.
As we end 2012, we can all agree that social media and it’s implications are here to stay. As the Internet matures, social media is playing a bigger and more far-reaching role than ever before. Here's where I think it will go in 2013.
For the small business, social media needs to be about the conversation between their business and its customers, or potential customers and building a level of trust and loyalty. In their rush to do social, there are some fundamental errors that many small businesses make when they initiate a social media strategy to further their business.
Business newbies to social media can experience difficulty understanding the proper social etiquette of social networking. It is, however, their best interest and yours if they are your clients to spend time learning the ropes.