In order to engage fans, brands must organize frequent original campaigns, often in form of Facebook contests like photo and essay competitions. This will enable them to enjoy better mind share from competitors and increase the "Talking about this" metric on Facebook.
In order to engage in meaningful discussions and get ROI, brands must have well-crafted strategy in mind. Companies should be prepared to provide value and they need to design positive and fun experience via the social web that encompasses the overall story.
This popular smartphone app barely makes two years since its launch from October 2010, but it is definitely on a hot run with an impressive growth, reaching more than 100 million users worldwide. SimplyMeasured study shows that more than half of the top 100 brands from Interbrand are now using Instagram.
A recent report shows that Facebook has altered its EdgeRank algorithm - the formula behind how updates are shown in news feed. Most community managers noticed and experienced a huge decline in the organic reach from Facebook page updates last month.