April 18, 2013
Given the rapid increase in people using social networks to share and discuss content, it's no surprise that the majority of websites now have integrated social media sharing buttons. However, measuring the success of these buttons is by no means straightforward.
August 07, 2012
It takes a great deal of effort and co-ordination to make a business of significant size truly “social.” Still, there are a number of areas of a business that should be (at least partially) involved in social media activity, starting with a few listed here.
April 20, 2012
There are now many great examples of how online communities can be used as a tool for crowdsourcing during the product development process; I’ve outlined a few of my personal favourites below, some old and some new...
March 08, 2012
The ultimate goal of pages on Facebook is still engagement. Following the release of Timeline, not much has changed in the engagement game, but there are still a few ways that the changes can help to increase interactivity around a page.
February 17, 2012
Whilst there are around four-five major social networks that most people belong to right now – Facebook , Twitter , Google+, LinkedIn and Myspace – there are always more start-ups raising their hands and doing something innovative as a means of vying for our attention. Whether it’s a branding...