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Alex Clifford is Content Marketing Executive at Virally where he blogs about social media and content marketing in his own distinctive way.
Virally empowers you to track and amplify your content marketing. You'll be able to see who viewed what content, how they shared it with their networks, and who your most influential connections are.
Interesting points Nathan & this is definitely important news for anyone in community management.
Do you think Facebook should make it easier to send "negative engagement"? At the moment it's quite a pain to click on the "X" and then decide which thing to do.
Unliking a page is even more clicks.
I know that makes me sound like a complete slob (who can't be bothered with an extra few clicks) Haha... but what's your view on this?
This is just a little bit awesome and clever, Ian!
Instead of slamming the door in your face, I think employers should be encouraging imaginative applications like this.
If you want someone who can follow instructions, you pick these people from a pile of resumes.
But if you want somebody with initiative, who can innovate, you should welcome people who don't think like everyone else. Someone who doesn't tick all the boxes. I look forward to reading your book - no chance of a signed copy? :P
We generally say to businesses that a viral factor of over 25% should be considered a success. As we're just software - we don't produce any content and don't do any target setting with clients. But we do talk about that in general.
Because Virally is more about tracking content marketing - the extra 'viral' shares are just a bonus really, to them.
The stats make many businesses sober up to the fact that they need to create something really incredible, unqiue or helpful for a "viral" campaign.
There will always be an element of chance, or luck. And people who want a "viral campaign" want something guaranteed and formulaic.
The irony is, as soon as you create a formulaic, predictable video, you kill the viral potential of it.
Interesting points Adi!
I work for Virally - a viral marketing platform which helps people spread content. We've found that on average, the 'viral factor' is about 15% for most campaigns. Now that varies between marketers and campaigns, but many people expect sharing to be much higher.
I guess it's just about remarkability! Some content is fantastic, and others are completely unsharable. But we'll see!
It's more than that, Augie. With Facebook's edgerank, the posts only get shown if the company has a high "engagement" with their audience. So there's the wrong incentives for encouraging meaningless engagement.
I guess the blame lies with Facebook. It's their platform. So what do you think Facebook could do to discourage this meaningless engagement? And encourage more meaningful, important posting?
In fact this has inspired me to write a blog post, Augie.