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At this point in my life, I feel I have reached a new level of understanding and clarity about myself, where I have come from and what lies ahead, and the world and people around me. In saying that, I believe I can best summarize Amanda's goals and ambitions and what she can offer, via the following acrostic-within-an-acrostic poem:
A - rtistic
---- L-oves to seem, and actually be, interesting
---- I-nventive, creative
---- V-ery passionate about life
---- E-njoys travelling and experiencing new cultures
M - eeting new people is exciting
---- E-njoys being a patient and sincere friend
---- A-ccepting and tolerant of others
---- C-onversationalist, loves to talk to and learn from others
---- H-appy to inspire and encourage those in her life
A - ppreciates old-fashioned values
---- D-ances and sings to all the oldies
---- A-ims to meet Paul McCartney one day
---- Y-earns to one day wake up and find herself in the ‘60s
N - ever-ending pursuit of personal and intellectual growth
---- T-ends to geek out on physics concepts of space and time
---- O-pen to learning new ideas and theories, strives to always improve herself
D - esires to influence and affect change/advancement in an area of passion
---- T-hinks she will gain fulfillment from achieving this
---- H-opes to one day realize how she can truly help others
---- E-mpathetic towards and understanding of others
A - ims to utilize great time management and project management skills
---- M-aintains great organization and efficiency in her professional roles
---- A-lways focused and determined, while not stressing over things over which she has no control
---- X-Really, who can think of one word that starts with x? No really – can you?
I agree with the contents of this post - great article!
The fact that social advertising is mostly about branding directly points to the fact that social campaign success is difficult to measure. I think that is primarily what marketers who are confused as to how to measure social campaign success, and wondering why it is not equating to so many sales dollars, need to understand. Instead of allocating tons of budget to social campaigns because everyone is saying it is the thing to do these days, marketers should be smart about utilizing the most cost-effective methods possible for increasing brand awareness through social, which they cannot do if they are not measuring the types of KPIs mentioned here - not the typical KPIs that are used to measure traditional marketing.
Thanks for letting me share my two cents! Cheers!
It's crazy, the large percentage of businesses that is unsure of how to measure the success of social ads, yet is allocating so much budget towards the medium. I believe a lot of the reason as to the difficulty in attempting to measure social ad success, is due to the fact that social advertising tends to be mostly about branding, which is difficult to measure in the first place. The typical metrics that are usually taken into account when measuring the success of traditional campaigns cannot necessarily be taken into account for social campaigns, as you clearly show in the infographic.
In any case, it is a new day and age we live in, concerning the state of advertising, and it's exciting to be a part of it!
Great article, very relevant. I am such an advocate of, and am fascinated with, excellent UI/UX, because I am one of those consumers who gets frustrated with terrible functionality of forms, websites, etc. It is so key to catching and retaining readers/customers, almost as much so as the product you are selling.
In saying that, I really appreciate functionality like social media login and social media checkout, as recommended in this article. These are great added benefits that customers on the go really notice and appreciate, even if only subconsciously, as it leaves the customer with a sense of ease in using your site, instead of annoyance or abandonment.
Also, this goes hand in hand with creating a better mobile strategy, of which we are on the forefront in the digital marketing world. Utilizing social media login and registration eases the process of filling out a form or checking out while on a mobile device, which is a great added benefit.